The Advertising Standards Authority today reported that advertising revenue across all main media was 2.224 billion dollars for the 12 months ending 31 December 2006. This is a small decline of 5 million dollars or 0.2% on the 2005 total of 2.229 billion.
The executive director of the ASA, Hilary Souter, said that there were some interesting trends in the revenue information, including the continued growth of outdoor and online advertising, while a number of the more traditional advertising media had seen a small decline in revenue. The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and online.
The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry.
The full summary table and explanatory notes are available at