LG build 26ft high ‘Face-to-Facebook’ wall in Auckland’s Aotea Square for comp via Y&R NZ
LG and its advertising agency Y&R NZ, are hedging their bets that members of the public will be keen to have their Facebook posts not only publicised, but brought to life by a team of performers and artist Otis Frizzell thanks to a gigantic 26-foot high bricks-and-mortar Facebook wall built in Auckland’s Aotea Square.
The LG Face-to-Facebook Wall runs through to Saturday, giving those who ‘like’ the Facebook competition page the chance to have their message heard, drawn and seen by a huge network of people on the street and via a live stream on the LG Facebook page.
Says Maria Ward, creative director at Y&R: “This idea is a refreshing change from the current obsession with everything online. LG Face-to-Facebook makes social media social again and as a result we seem to have everyone actively engaged.”
7 Comments
Saw this today. Actually good.
Not just another Facebook app. This is cool and fun. Surprisingly good for y&r, what’s going on??
Saw this on Friday. If by good you mean more people producing it than engaging with it, then yes, good.
Got told off for trying to cook popcorn in their microwave. *sigh*
Other than that, nicely engaging!
Where would Otis be without brands trying to glean some street cred from him?
How many corporate assignments does it take to reduce your street cred?
Shits getting low. A man has to eat.
Here’s something that may surprise you. The reason the solution is often a FB app is because they work if done right.