Panasonic and All Black Beauden Barrett push new OLED TV range in latest spot via Lemonade

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Screen Shot 2017-06-14 at 10.15.52 am.jpgPanasonic has created a new local TVC “True Black, Shows True Colour” featuring All Black Beauden Barrett, its new brand ambassador, to launch the 2017 OLED TV range.

The spot was created by advertising agency Lemonade and production company Merlin – and will go to air in NZ on June 18, 2017.

Client – Panasonic

Marketing Manager – Lynda-Anne Bodger

AV Product Manager – Piers Gordon


Agency – Lemonade

Creative Director – Jon Raduch

Copy writer – Christopher Howden

Art Director – Chris Boyd

Account Director – Andrea Fowler


Film Company – Merlin

Director – Matt Holmes

Producer – Ivan Barge

Cinematography – Andrew Stroud

Offline Editor – Nathan Pickles

Music/Sound Design – James Hayday


Post Production – Digital Post

Post Production Producer – Lucy Bowey

VFX Artists – Matt Westbrooke, Tom Devereaux , Suraj Nayak, Ben Watts

Sound Mix – Bruce Langley

Colourist – Gerard Ward