Partners Life takes viewers into the afterlife in newly launched campaign via Assignment Group
New Zealand life insurer Partners Life has partnered with Assignment to create the brand’s new story.
Says Philip Andrew, ECD, Assignment: “The life insurance category is populated with cliched images of old folk sniffing flowers or making model planes in a dusty tool shed with their grandkids. With Partners Life you’ll be met with a refreshingly honest picture delivered in a funny, thought-provoking way.”
Imagining a day when you’re not around is a hard thing to do but one day you’ll wish you had more time to get organised because no one knows how far through life they’re going to get.
Says Naomi Ballantyne, managing director, Partners Life: “We want to spark a major conversation with New Zealanders about the importance of risk and taking responsibility for themselves and their families. The campaign is about educating people. The ads don’t say ‘buy now’, or recommend a product. They are designed to raise a tide of awareness of the risks people face in their daily lives.”
Client:
Naomi Ballantyne
Kris Ballantyne
Tony Arthur
Agency: Assignment Group
ECD: Philip Andrew
Creatives: James Henderson/Chris Appelros
Producer: Marty Gray
Planner: Matt Kingston
Account Manager: Tracey Potter
Production Company: FINCH
Director: Derin Seale
Producer: Sarah Cook
EP: Karen Bryson
VFX Company: Blackbird
Editor: Drew Thompson ASE
Edit House: ARC EDIT
Editorial Producer: Olivia Carolan
Assistant Editor: Lucas Baynes
Sound and Music: Nylon Studios
Sound Design: Simon Lister
Music Arrangement: Jesse Watt
Music Producer: Karla Henwood
19 Comments
This is hands down terrible, not thought provoking or funny as Andrew describes it…. straight to the Rotten Tomatoes show reel.
Poop
…Ads are funny and sell insurance, yours probably sell Netflix.
Amazing spot Duster and team! Finally a Life Insurance campaign that acknowledges it should really be called what it actually is….Death Insurance.
Proves in the age of digitisation, there is still no real substitute for good old simplicity, surprise and a smile.
Hats off!!
Jono.
Er… it’s not actually funny.
Nice work. Spot stood out last night versus a sector of vanilla ‘through the lifestages’ ads. that seem to have been in vogue recently!
Stop it Jono. You’re not getting your old job back.
I like it.
Cringeworthy from start to finish with virtually no storytelling and painful gags rammed in here and there. Otherwise, pretty good.
I like it too.
Duster at his best… Biggsy, break out the oysters!
Anytime a client says the word “educate” in a brief. Put it down. Walk away. Close the door. Let some other schmuk do the job.
He’s been dissappeared by the Svengali.
This is F-ing funny. What’s not to like? Go Duster.
This is so f-ing funny (and a little dark).. probably a little like dying right. What’s not to like? Go Duster and Biggsy. Break out the cheeky Chard.
What she said!!
Disgusting ad. Very offensive, not funny, inappropriate.
It’s just bad. No even a wry smile.
Is that lionel from shortland street?