Director Rachel McDonald joins Rabbit’s roster

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Screen Shot 2019-03-07 at 10.39.50 am.jpgAward winning commercials director Rachel McDonald has joined Rabbit’s roster of directors.

McDonald’s particular strength as a director is working with actors or real people to tell honest stories driven directly from the heart. Her work is cinematic, emotional and immersive.

McDonald spent the initial years of her film career working for acclaimed filmmakers like Frank Darabont, Nancy Meyers and Clint Eastwood.  She has since translated that experience into commercial directing, where she has built an impressive portfolio of visual narrative work. She has directed campaigns for Facebook, BMW, IKEA, Microsoft, HP and a spot for the 2017 Grammy’s ‘It Was You’ that received a Gold Clio.

Her campaign for One Love Foundation, ‘Behind the Post’ PSA won multiple awards including a Silver Cannes Lion and included a series of short films that are being used as education material for relationship abuse across the US.

In addition to commercials, McDonald has also written and directed multiple award-winning short films including “Thirst” starring Melanie Griffith and documentary short “Uganda: Friends of the Gorilla.”

Says Alex Hay, co-EP of Rabbit: “Rachel’s work is beautifully crafted and it stays with you long after you finish watching. She’s an incredible talent and I am so excited to bring her skills as a director and keen visual eye to this part of the world. Aside from her talents, people love working with her.”

Says McDonald: “I was immediately floored by the enthusiasm that Alex and Lucas [Rabbit EPs] have for their directors and for the creative process in general.  Not only do they foster some inspiring careers but there is a level of integrity and commitment to the work that really excites me.  I am thrilled to join this wonderful team in Australia and New Zealand.”

Rachel is repped by Biscuit in the US and UK and Rabbit will represent her in Australia and New Zealand.

To see Rachel McDonald’s work, click here.