V Energy launches ‘twisted’ new flavour in newly launched ‘Twisted Tropics’ campaign via Raydar
![FBN1328 Twisted Tropics - 1200x675[2][2] (2).jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/4/2019/03/16054442/FBN132820Twisted20Tropics20201200x6755B25D5B25D2028229.jpg)
Auckland based activation agency, Raydar, has announced the launch of its latest campaign for Frucor Suntory V, ‘Twisted Tropics’.
With an idyllic backdrop of pineapple, at first glance it appears just like any other tropical drink. But take a closer look, and not everything is as serene as it may seem. The creative concept plays into this unique flavour profile.
Says Aaron Taylor, head of creative at Raydar: “We had heaps of fun exploring the parts of the tropics you won’t find on a post card and creating a campaign as twisted as the drink itself!”
The Twisted Tropics campaign is a collaboration between Raydar, Red Cactus, OMD & Fuse who together have helped Frucor Suntory follow up with another awesome NPD concept for V fans to enjoy this summer.