Chorus calls on the little bit of genius in all of us in new brand campaign via Saatchi & Saatchi, NZ

| | 14 Comments

TV Still 2.jpgA playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched today by Saatchi & Saatchi New Zealand.

‘There’s Room for Everyone’ celebrates the myriad of reasons, uses and users of New Zealand’s own Chorus Fibre Network. The true tales of six Kiwis embracing their own form of genius, in a collection of content films, are a cornerstone of the campaign and celebrate the realisation that distance, size and age are no longer limiting factors when it comes to claiming a world of opportunities for people in all corners of New Zealand.

Hero OOH.jpgAimed at re-introducing Chorus to Kiwis, the campaign redefines the role of the company as integral to connectivity and bringing to life great ideas and opportunities, driven by the progress of Kiwis themselves, with the multi-faceted campaign features cinema, TVC, digital, OOO, social and the collection of content films.

Chorus Billboard_Dance.jpgToby Talbot, chief creative officer, Saatchi & Saatchi New Zealand says the campaign is about encouraging the nation to stretch their imaginations and opportunities, with Chorus right behind them.

Says Talbot: “We are a nation of inventors, thinkers, tinkerers, and this campaign is about celebrating and discovering the genius within all of us. There’s a misconception that Chorus are just the people who dig up your streets, but the truth really is that Chorus is here to help put opportunity within reach for all, not just the heavy users and lovers of technology.”

Saatchi & Saatchi launched the ‘Ask for Better’ campaign for Chorus in 2017, ‘Stream Big’ in 2018 and a campaign earlier this year focused on sports streaming.

ChorusChorus Billboard_Fraser.jpg

Ed Hyde – Chief Customer Officer

Karren Harker – Head of Marketing

Kate Murchison – Senior Marketing Manager – Consumer

Emma Kanai – Campaign Manager

Eve Hadlee – Campaign Manager – Direct & Digital

Jon Dow – Digital Channels Consultant

Production Company – Finch

Corey Esse – Managing Director

Wade Shotter – Director

Jimena Murray – Producer

Ginny Loane – DOP

Sarah Cooper – Production Designer

Stills

Photographer – Todd Eyre

Music /Sound Design – Liquid Studios

Jonathan Bree – Composer

Craig Matuschka – Sound Design

Tamara O’Neill – Music Producer

 

Creative agency – Saatchi & Saatchi New Zealand

Paul Wilson – Managing Director

Toby Talbot – Chief Creative Officer

Kristal Knight – Creative Director

Jordan Sky – Creative Director

David McIndoe – Head of Strategy

Amanda Chambers – Head of Production and Content

Jane Mill – Senior TVP Producer

Alina Godfrey  – Group Business Director

Becky Kusel – Business Director

Rob Flynn – Head of DesignChorus Billboard_Sarah.jpg

Dennis Grbin – Senior Designer

Jess Reihana – Art Director

Antony Wilson – Copywriter

Nick Browne – Retoucher

Celine Giovanni – Digital Producer  

Rachel Twist – Senior Digital Designer

Media Agency – FCB Media

Karen Tipper  – Business Director

Silvia Kusic – Digital Business Director

Rachel Berryman  – Senior Digital Account Manager

Holly Eden  – Senior Account Manager

Chorus Billboard_4 (1).jpg