Full service Melbourne creative agency Town Square has been appointed by leading global power tool maker Chervon as its agency of record across Australia and New Zealand following a four-way competitive pitch.
The independent agency will manage brand strategy, creative, media, digital, social media, content development, activation and trade communications for Chervon’s extensive portfolio of brands.
Town Square will initially develop a fully integrated campaign for Chervon’s EGO Power Plus range of outdoor power equipment including mowers, line trimmers, hedge trimmers and blowers, with the first work due to be released in the spring.
In addition to its appointment for the EGO brand, the agency will undertake work for Chervon on a portfolio of new brands to be introduced to Australia and New Zealand over time.
Says Harry Corsham, director at Town Square said: “Chervon has ambitious plans to disrupt the status quo and significantly grow its challenger brands in markets that are relatively mature. For an agency such as ours, which also has a challenger mindset and a clear growth agenda, this represents a massive opportunity to introduce real innovation into a category which has become functional and formulaic.”
Chervon is a top ten player in the global power tool industry and was founded in 1993 with its products sold in more than 30,000 stores in 65 countries.
Says Jason Ellis, marketing manager, Chervon Australia: “Town Square demonstrated a clear understanding of the category, our brands and how we can best achieve consideration in a cluttered market with some compelling creative ideas. We look forward to working closely with the team across our entire product portfolio.”