Hello has launched a new outdoor campaign for Prime Energy, which sees the New Zealand electricity retailer tackle the big energy corporations.
Business success is more often or not, all about timing, and the time has come for Prime Energy.
Prime Energy is one of the country’s fastest growing electricity retailers. Founded in 2010, the boutique business to business electricity and gas retailer, adopted the role of a challenger to rewrite the many wrongs of a market dominated by large corporate players.
Says Michael Skates, director, Prime Energy: “It’s time to take on the big boys. We are leaner, we’re smarter and we offer more tailored solutions for businesses throughout the country. We’re committed to personal service, business-centric thinking and environmental leadership.”
While many of the country’s largest retailers send profits offshore, the business is 100% locally owned and returns are reinvested to exploring new technology, more effective processes and a significant amount has been dedicated to their carbon zero offering, due to launch in coming months. Their grid boasts a range of blue-chip businesses including Britomart Group, Giltrap Group, Ray White, Sals and Turners amongst many others.
Says Neil Brumfit, general manager, Prime Energy: “Our customers want genuine business nous, not a call centre. They want to know we understand their challenges, their nuances and their business down to the bottom line. We offer our partners innovative, tailored business solutions and plans to suit their ever-changing needs.”
Says Damon O’Leary, creative director, Hello: “The new campaign tackles the big corporates head on and we’re proud to see it in shining lights on LUMO screens across the country. We’ve worked closely with Michael, Neil and the team, they are genuinely different from their competitors and we’re privileged to play a role in their next stage of growth.”
For more information visit www.prime.co.nz.