Creative communications and influencer marketing agency Born Bred Talent is set to open offices in New Zealand this April, reinforcing the growth in the marketplace for influencers.
The Australian agency which boasts a global partnership with Warner music, as well as strong ties in the sporting sector seeing them support the Sydney 7s this year as a media partner, and providing an influencer strategy for the Commonwealth Games, provides a full-service integrated approach to connecting influencers to brands supporting their overarching marketing strategies.
Says Clare Winterbourn, founder, Born Bred Talent: “We are very excited to be expanding our operation overseas to a market where influencer marketing is maturing greatly. Already we are working with a number of clients in the New Zealand market including CanTeen, Warner Music and Superdry proving there is an appetite for our successful methodology; aligning influencers to brand campaigns in a strategic fashion.
“Being New Zealand born myself, with established relationships across multiple fields but specifically in the sporting sector, this move will be an integral one to support the strategies of our brand partners in a ripe market.”
Says Elizabeth Walker, marketing and communications director, Born Bred Talent: “Influencer marketing is becoming an increasingly integral part of the marketing mix for NZ businesses. With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands.”
Born Bred Talent offices will be located in Takapuna, Auckland as of 10th April 2019.
Visit Born Bred Talent’s website here.