How to win a Lion, What sort of work wins, and What winning can do for your business: A case study from the Cannes Lions Experts
Entries for Cannes Lions are now open. Thousands will submit their work but only the best of the best will be honoured at the Awards in June. What can you do to make sure your work has the best chance of success? The Cannes Lions team of Awards Experts know their systems inside out and are always willing to share their insights. So they’ve put together a series of videos that explain exactly how to win a Lion.
Part 1: The value of a Lion
The Cannes Lions Awards Team share essential information about the Cannes Lions Awards, including:
What’s the ROI of winning a Lion?
How hard it is to win?
What sort of work wins?
What winning can do for your business
Part 2: New for 2019
In the second part of their in-depth look at how to win a Lion, the team share some 2019 specific information, including;
What’s new for 2019?
What’s changed since 2018?
More information about the categories & rules
Part 3: How to craft your entry
Finally, the Cannes Lions team explain how to specifically build an entry that will stand out and do justice to your ideas, including:
Where to start with the entry process
Tips from past juries and winners with examples
Insights about how to understand the judging criteria and process