Stan Walker meets Jono and Ben in the latest instalment of the tongue-in-cheek Uber Eats campaign, Tonight I’ll Be Eating, developed by Special Group.
The new advert sees Jono and Ben try their hands at a variety of new career opportunities, all under the watchful (and not totally impressed) eye of seasoned talent judge, Stan Walker. The trio add their own flavour to discussions of what they’re having for dinner, before it’s conveniently delivered straight to them via Uber Eats.
Impeccably styled by fashionista Sammy Salsa, Stan sports a sassy attitude along with a fuchsia fur coat, pink silk suit and a yellow and black polka dot button down shirt, while Jono and Ben don fabulously reflective embroidered silver suits to fumble their way through auditions to work for Stan in various roles including backup dancers, maraca players and lighting directors.
Stan says he is an Uber Eats fan and regular customer in his daily life, finding it easy to order in with his packed schedule.
Says Stan: “I live on Uber Eats. I’m thankful for it because I’m lazy as hell. My go-to Uber Eats order as of late is Nandos. I’ve been ordering it every day; I’ve had Nandos every day for the last six days straight.”
Steve Brennen, director of marketing, Uber Australia & New Zealand, says the goal is to inspire Kiwis to explore their mealtime choices.
Says Brennen: “There are so many options now when it comes to the dinner decision and Uber Eats makes it super easy to explore those options and for Kiwis to get adventurous with their meals, without compromising on quality and convenience.”
Kiwis have embraced online food delivery – so much so that Uber Eats data shows someone in Auckland ordered Uber Eats 438 times in 2018, while another ordered from 114 different restaurants last year. As a nation 505,595 burritos were ordered in 2018 along with more than 7 million McDonald’s Chicken McNuggets.
Stan, Jono and Ben follow Rachel Hunter and Dai Henwood’s Tonight I’ll Be Eating creative which was unveiled last month and will run until June. The local campaign was inspired by Australia’s own celebrity pairings including Ruby Rose, Rebel Wilson, Naomi Watts, Boy George and more.
The advertisements were produced by creative agency Special Group and will run across a range of digital and on-demand platforms. Each celebrity combination has a series of different ads, from a full-length one-minute ad to a shorter 15 second clip, all relating back to the initial concepts.
Uber Eats New Zealand
Steve Brennen, Director of Marketing, Australia & New Zealand
Georgie Jeffries, Head of Brand and Campaigns, Uber Eats, Australia & New Zealand
Caylie Honeycombe, Senior Marketing Manager, Uber Eats, New Zealand
Bec Kemp, Senior Marketing Manager, Uber Eats, Australia & New Zealand
Nicky Preston, Head of Communications, Uber, New Zealand
Creative Agency – Special Group
CEO – Lindsey Evans
Executive Creative Directors – Tom Martin & Julian Schreiber
Managing Partner: Cade Heyde
Creatives: Josie Fox, Michael Punton, Tom Davies, Cameron Watts
Business Lead: Tori Magill
Account Manager: Laura Little
Executive Producer: Meredyth Judd
Strategy Director: Celia Garforth
Casting Director: Emily Stewart
Producer: Laura Midalia
Digital: Sharon Gray & Jesse McLallen
Social Media: Lachlan Stewart
Production – Film
Production Company: Sweetshop
Director: Damien Shatford
Producer: Llew Griffiths
Executive Producer: Loren Bradley
Managing Director: Edward Pontifex
DOP: Crighton Bone
Edit & Post Production: ARC Edit
Post-Producer: Olivia Carolan
Offline Editor: David Whittaker
Sound: Rumble Studios
Production – Stills
Production Company: Louis & Co
Photographer: Mat Baker
Art Department: Imogen Naylor
Retouching: The Bakery