Mondelez International in New Zealand has lured William Papesch back to Auckland to head up its local marketing team. Papesch will oversee the Auckland based marketing team and manage brands within the local market including Cadbury, Pascall, The Natural Confectionery Company, belVita and Oreo.
Papesch has spent the last nine years with Heineken in various marketing roles in cities across the globe, including Auckland, Tokyo, Sydney, and most recently Singapore. Prior to Heineken, he spent four years with Auckland-based food manufacturer Hansells Food Group. Papesch has garnered more than 40 local and international marketing awards, including a Cannes Gold Lion.
“We are thrilled that William will be coming back to New Zealand and joining us,” says Cara Liebrock, managing director at Mondelēz International New Zealand. “He has great depth in his experience across FMCG and is known for his innovation, collaboration, and fresh thinking. We have a lot of great initiatives and partnerships we will be launching this year and are excited for William to lend his expertise to these exciting plans.”
As one of the largest confectionery employers in New Zealand, Mondelēz International is expanding its presence by building its local sales and marketing teams to support a range of new product launches, partnerships and consumer promotions.
“We take great pride in the fact that there are over 100 Kiwis that work to support our products. We also partner with thousands of small, medium and large retailers up and down the country,” says Liebrock. “We are committed to delivering delicious products to Kiwis, just like we have for over 100 years. Building out a diverse and dynamic team will help us continue to deliver on this.”
“I’m looking forward to being back on home soil and seeing the changes within the FMCG market, following overseas trends and innovations. Mondelēz International has a broad portfolio with a wide range of brands, each with a unique story. The diversity of the brand and its commitment to New Zealand are two things that attracted me to the role,” says Papesch.
Papesch will join the team at the end of April and is looking forward to diving back into kiwi culture, immersing himself in the new role, and as an avid snowboarder, gearing up for a New Zealand snow season.