Tourism New Zealand appoints Mindshare as global media partner targeting visitor markets across the world
Tourism New Zealand has reviewed its media planning and buying agency to support its award-winning destination marketing work. Mindshare has been appointed as the global media agency partner responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.
Media strategy and buying spend is the largest single investment Tourism New Zealand makes each year in its mission to enrich New Zealand by growing the contribution of international visitors.
“Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place,” says Tourism New Zealand’s Director – Commercial, René de Monchy.
“Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors.”
“It’s a privilege to be partnering with Tourism New Zealand on their journey to be the world’s most authentic destination storytellers,” says Mindshare Chief Strategy Officer and Global Business Lead, Joe Lunn. “They truly value the contribution that strategic thinking, media innovation and a world-class network can provide in helping to grow their brand and transform their business.”
Tourism New Zealand’s partnership with Mindshare will be effective from 1 July 2019.