WARC has today released the results of Australia and New Zealand’s ‘Best of the Best’, a report showcasing these countries’ top campaigns and best all-round performing agencies and brands across creativity, effectiveness and media excellence based on the results of this year’s WARC Rankings.
WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmark of marketing success.
To compile Australia and New Zealand’s Best of the Best 2019, WARC has combined their results from each of this year’s WARC Rankings — Creative 100, Effective 100, Media 100 — compiled from performances in award shows during 2018.
The success of The Child Replacement Programme and SelfieSTIX campaigns helped Pedigree feature highly in both the Creative 100 and Effective 100 and contributed to Pedigree’s ranking as the #1 brand in the region, and its owner Mars the #1 advertiser.
Consequently, Colenso BBDO Auckland, which worked on both campaigns, is the top agency for Australia and New Zealand, and is a significant contributor to the success of BBDO Worldwide as the top network.
Campaigns within the non-profit, public sector and education as well as transport and tourism sectors were prevalent.
One particularly successful brand was Tourism Australia, which had two campaigns in the top 10 of the Media 100: Dundee – The Son Of A Legend Returns Home at #9 and Aussie News Today at #10. Both of these campaigns are orientated around the warm attitude of Australians and celebrate its patriotism with confidence.
Says Amy Rodgers, managing editor, research and rankings, WARC: “We’ve deep-dived into the rankings to put a spotlight on the campaigns, and the companies behind them, that champion Australia and New Zealand’s ad industry across creativity, effectiveness and media innovation. The fantastic work produced by such great talent will provide inspiration, ultimately leading to future successes.”
Australia and New Zealand’s best of the best campaigns and companies 2019 are: