Colenso BBDO leads Kiwi agency pack at finalist stage of New York Festivals Advertising Awards
New Zealand has scored seven finalists at the shortlist stage of New York Festivals Advertising Awards.
Colenso BBDO leads the Kiwi agency pack with four finalists – two for Pedigree ‘SelfieSTIX’, one for Skinny NZ ‘Get The Skinny’ and one for Spark ‘Kupu’.
Y&R NZ has scored two finalists for TradeMe NZ – lifedirect.co.nz ‘R.I.P Simon the Sloth’.
DDB NZ has picked up one finalist for Lion/Speights ‘The Dance’.
The 2019 finalists are from entries submitted from 62 countries for the following category groups: Activation & Engagement, Audio/Radio, Artistry & Craft in Advertising, Avant-Garde/ Innovative, Branded Content/Entertainment, Creative Marketing Strategy/Effectiveness, Collaborations & Partnerships, Direct & Colleterial, Design, Digital/Mobile, Film (Cinema/Online/TV), Film Craft, Outdoor, Package & Product Design, Print, Positive World Impact, Public Relations, Social Media & Influencer, Sports and Student.
Says Susan Glass Ruse, executive director, New York Festivals Advertising Awards: “We’re thrilled with the caliber of this year’s innovative entries deserving of recognition. It’s really exciting to see our new categories providing a modern roster to honor cutting-edge work in step with global trends.”
2019’s revised and newly created categories honour breakthrough work that reflects the full spectrum of creativity and innovation in the industry today. New category groups including Positive World Impact, Artistry & Craft in Advertising, and Collaborations & Partnerships saw a robust number of entries achieve Finalist status and move on to the medal round. To view the 2019 Finalists, please visit Finalists.
The 2019 Grand Jury comprised of 400+ creative directors, executive creative directors and chief creative officers from 65 countries determined the finalists through two-rounds of online judging sessions and a live collateral judging session.
Says Heather Abrams, associate executive director, New York Festivals Advertising Awards: “NYF’s Grand Jury, recruited from top global agencies and leading boutique shops from Argentina to Vietnam, all play a pivotal role in the selection of the World’s Best Advertising. Their process results in exciting creative work moving on to the Executive Jury round.”
Finalist entries will progress to the live judging rounds with the 2019 executive jury, an elite group of global CCO’s and other top agency creatives. The executive jury will convene in New York City on Monday April 29th – May 3rd for five rounds of judging to select Third Prize, Second Prize, First Prize, Grand Award and Best of Show award-winning entries. All film craft finalists will be judged on April 30th and May 1st by the film craft executive jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process.
Says Ruse: “NYFA’s 2019 Executive Juries are respected globally for their award-winning creativity and leadership.
“Their expertise ensures that innovative campaigns of all types are recognised and honoured. New York Festivals Advertising award winners showcase the diversity of world-class work reflecting the evolving advertising industry.”
The New York Festival Advertising Awards 2019 competition winners will be announced the week of May 13th.