Mobius Awards, established in 1971, has become the first international advertising awards company to add a cannabis division to its competition. Mobius Cannabis Advertising & Package Design debuts in the 2019 competition opening Thursday, April 25.
“It was time,” says Mobius Chairman Lee Gluckman Jr. “The newest and yet oldest products in the world are cannabis and hemp. While they have been around forever, their acceptance in the broader marketplace now grows at a runaway pace.”
As many large established corporations are taking advantage of the cannabis/hemp market, Mobius has researched how many new products have evolved. “We want to be part of the excitement by recognizing the efforts to market cannabis/hemp products.”
Cannabis joins General, Packaging and Student divisions in the competition. Entries are invited in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Lifestyle Content Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student. Special student entry pricing is available.
Eligible work must have been developed, introduced and/or reintroduced between Oct. 1, 2018, and Oct. 1, 2019, which is the final deadline for the competition.
Questions about the new competition should be directed to Kristen Szabo, Manager, Entrant Relations & Operations. Visit mobiusawards.com to sign up for the mailing list. Winners are announced in January 2020.