The first D&AD Shortlist for 2019 has been announced, but entrants will have to wait until the Award Ceremony at The Old Truman Brewery, London this Thursday 23 May to find out whether they have won a Pencil.
So far the Top 6 ranking countries by number of Shortlisted Entries are:
United Kingdom – 43 Entries
United States – 26 Entries
Australia – 9 entries
France – 9 Entries
Japan – 7 Entries
China – 5 Entries
16 of these entries fall into the newly formed ‘Next’ subcategory, a platform for emerging creatives, designers and crafts practitioners who have worked in the industry for three years at most. Shortlisted Next Entrants include 3 from UK, 3 from Australia and 2 from the US.
The Top 5 ranking companies so far, by number of Shortlisted Entries are:
adam&eveDDB – 6 Entries
Ogilvy Chicago – 4 Entries
DDB Paris – 3 Entries
TBWAMedia Arts Lab – 3 Entries
TBWAParis – 3 Entries
The total number of Entries shortlisted in each category are:
Editing – 17 Entries + 2 Next
Writing For Design- 16 Entries + 1 Next
Illustration – 34 Entries + 2 Next
Casting – 30 Entries
Animation – 31 Entries + 1 Next
Next Designer – 4 Entries
Next Creative – 6 Entries
All 144 of shortlisted pieces will be listed in the 57th D&AD Annual published later this year.
The shortlist announced so far is only for 5 out of the total of 34 categories. Further shortlists will be announced as the judging for each category closes, with shortlist announcements on 19 May followed by a final announcement of Stage 3 on 20 May.
In a change from last year, whereby the number of Pencils awarded were announced over judging, this year D&AD is announcing all shortlisted work. This is in order to acknowledge the volume of high calibre submissions that were in close consideration for a Pencil.
In the belief that all the good work should be seen, the shortlist will be exhibited at D&AD Festival as well as available on the D&AD website. The D&AD Awards Ceremony, taking place on Thursday 23 May, will unveil the number of Pencils and the levels won.
Says Tim Lindsay, CEO of D&AD: “For another year, creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. D&AD is renowned for being one of the most prestigious awards, which is why we strongly believe that it is so important to acknowledge all of the great work that almost made it. What’s clear already – although this year’s judging is only just getting started – is that once again, the standard of work is incredibly high. We are excited to announce the first round of work that has made the shortlist today and we look forward to everything that’s to come over the next few days.”
Traditionally the toughest of the awards, the D&AD judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional. This, plus the fact that there are no quotas for awards at D&AD, means the number of awarded entries fluctuates year to year. In some years, no Black Pencils – the highest creative accolade – are awarded; the record currently stands at just seven.
An exhibition of all shortlisted work will be on display for attendees to discover and learn from at D&AD Festival from 21 – 23 May 2019 at The Old Truman Brewery, London.
The D&AD Awards Ceremony where entrants will find out whether they have won a Pencil, will close the D&AD Festival on the evening of 23 May. Winning work will not only receive a coveted D&AD Pencil at the D&AD Awards Ceremony, it will also be displayed at exhibitions globally over the following year and featured in the D&AD Annual and online archive – the definitive guide for creatives all around the world.
To keep up with all the latest from D&AD, follow the Liveblog and look out for the official #DANDAD19 hashtag on social media.