Following the final stage of judging at the D&AD Awards a total of 1,642 entries have been shortlisted. The United States tops the shortlist with a total of 481 shortlisted entries with the United Kingdom next best with 333 Entries. New Zealand ranked equal #10 with 28 Entries.
Colenso BBDO Auckland led the New Zealand agency pack with 10 shortlists, followed by FCB New Zealand with 7 shortlists. Ogilvy, VMLY&R, Saatchi & Saatchi and Clemenger BBDO Wellington all scored two shortlists, while DDB and Augusto scored one apiece.
adam&eveDDB London and McCann New York achieved the most shortlisted entries with a total of 35 each.
Japan was the best performing country from Asia-Pacific with 63 shortlists, ranking #6 overall. Australia ranked #7 with 57 entries followed by China with 35. New Zealand ranked equal #10 with 28 Entries. India at #16 has 18 shortlists, closely followed by Singapore at #17 with 17 shortlists and Thailand at #19 with 15 shortlists.
In a change from last year, whereby the number of Pencils awarded were announced over judging, this year D&AD has decided to announce the shortlist. This is in order to acknowledge the volume of high calibre submissions that, even if they do not win a Pencil, were in close consideration. The shortlisted entries can be seen here.
Top ranking countries by number of Shortlisted Entries are:
1 United States – 481 Entries
2 United Kingdom – 333 Entries
3 France – 82 Entries
4 Brazil – 81 Entries
5 Germany – 78 Entries
Agencies who have the most Shortlisted Entries are:
1 adam&eveDDB – 35 Entries
1 McCann New York – 35 Entries
2 Droga5 – 33 Entries
3 BBDO New York – 31 Entries
4 Dentsu Inc. – 28 Entries
The full number of Shortlisted Entries in each of the 34 categories:
Digital Marketing (49); Digital Design (53); Graphic Design (61); Branded Content & Ent.(36); Film Advertising (37); Direct (106); Branding (78); Radio & Audio (34); Spatial Design (16); Product Design (28); Music Videos (44 + 3 Next Music Directors); Writing For Advertising (39 + 1 Next Copywriter); Media (102); Integrated (30); Photography (27 + 1 Next Photographer); Art Direction (20 + 2 Next Art Directors); Cinematography (31 + 1 Next Cinematographer); Sound Design & Use Of Music (41 + 2 Next Sound Designers); Packaging Design (60); Book Design (66); Press & Outdoor (104); PR (82); Creativity For Good (55); Experiential (45); Direction (41 + 3 Next Directors); Typography (34); Visual Effects (18 + 1 Next VFX Artist); Production Design (11 + 1 Next Production Designer); Magazine & Newspaper Design (36); Editing (17 + 2 Next Editor); Writing For Design (16 + 1 Next Copywriter); Illustration (34 + 2 Next Illustrator); Casting (30); Animation (31 + 1 Next Animator); Next Creative (6); Next Designer (4).
See below for a list of top twenty country rankings.
New for this year, emerging professionals have also been shortlisted for the newly introduced ‘Next’ awards – a special subcategory designed to recognise the work of creatives, designers and crafts practitioners who have worked for no more than three years in the creative industries.
All 1,642 shortlisted pieces will be listed in the 57th D&AD Annual published later this year.
Decided by specialist juries made up of over 250 of the world’s top creatives, the shortlist was announced live over judging in three stages. Today’s announcement of an additional 1,067 entries across the final 20 categories, marks the final additions to this year’s shortlist.
D&AD President Harriet Devoy commented: “Each year, the D&AD Awards demonstrate the enduring importance of creativity, and in 2019 we are delighted once again to have received a high calibre of entries from across the world. This bold, brave and inspiring work, spanning across all creative disciplines, has been a joy to recognise and reward. We’ve announced the Shortlist, and look forward to sharing and showcasing the full spectrum of work over the next few days at the D&AD Festival, and announcing the winners at our Awards Ceremony on Thursday 23 May.”
The D&AD Pencil is regarded as one of the creative industry’s highest accolades with juries only selecting work they believe is truly exceptional. This, plus the fact that there are no quotas for awards at D&AD, means the number of awarded entries fluctuates year to year. In some years, no Black Pencils – reserved for work that is groundbreaking within its field – are awarded; the record currently stands at just seven.
Winning work will also be displayed at exhibitions globally over the following year and featured in the D&AD Annual and online archive – the definitive guide for creatives all around the world.
Shortlisted entrants will find out whether they have won a pencil at the D&AD Awards Ceremony, taking place on the final day of the D&AD Festival (23 May).
D&AD CEO Tim Lindsay commented: “After a busy and inspiring few days of judging, we’re excited to open our doors for this year’s Festival. As well as a schedule of inspirational talks and sessions delivered by some of the industry’s leading creative practitioners, all work in consideration for a Pencil will be on show throughout the Truman Brewery for attendees to discover and learn from. D&AD Festival offers genuine insight into what creative excellence means today, the breadth and diversity of which is a real testament to the industry, and to the future of creativity.”
The D&AD Festival returns to the Truman Brewery 21 – 23 May 2019 and tickets are still available via the D&AD website.
DOWNLOAD THE SHORTLIST: