Lachlan McPherson and Friends has today announced the launch of a national digital outdoor campaign as part of the global launch of the new ghd Oracle styler.
New Zealand is one of just 3 countries chosen as part of the worldwide launch. The ghd Oracle is available in New Zealand exclusively at Rodney Wayne salons.
Says Lachlan McPherson, founder, Lachlan McPherson and Friends: “This is the first time both ghd and Rodney Wayne have appeared an outdoor campaign of this scale. The ghd Oracle is a game-changer. The campaign combines digital outdoor with social media to provide maximum impact with precision targeting.”
Says Julie Evans, CEO, Rodney Wayne: “We’re particularly pleased to be selected as one of just three international hair salon brands for the worldwide launch and are excited to collaborate with ghd and Lachlan McPherson and Friends to share this innovation with New Zealanders.”
Agency: Lachlan McPherson and Friends
Client: Rodney Wayne, ghd ANZ