Tower Insurance appoints Shine as new creative agency; MBM to handle media planning + services

Kiwi insurer Tower has announced the appointment of Shine as its strategic and creative communications agency, partnering with MBM for media planning and services. The appointment follows a competitive pitch process.

Tower’s chief customer officer, Michelle James, says that Tower is transforming into a company that challenges industry norms because it believes people deserve better: “With our recent results demonstrating the turnaround of our business, now is the right time to bring our challenger aspiration to life. We will show customers that there is a better, home-grown, alternative out there and we’ll drive change across the industry.

“We were looking for the best brand and communications capability to help us deliver on our strategy. Shine and MBM demonstrated a clear understanding of what it takes to be a challenger and that they have the creative and strategic skills to get us there.”

Says Simon Curran, chief executive, Shine: “We are thrilled to be given the opportunity to partner with Tower and help deliver a compelling proposition to the market. The business is primed for change, and we are hugely excited about the road ahead.”

Says Sean McCready, co-founder and owner, MBM: “It’s brilliant for MBM to be partnering with Tower, and the opportunity to work again alongside Shine on an iconic NZ brand that has strong ambitions. We can’t wait to get into the work.”

Shine and MBM will commence work with Tower from late June.