Emily Bull’s Cannes Diary #2

Emily Bull (pictured), co-founder and managing director at Hellofuture.TV is representing Australia on the Cannes Entertainment Lions jury. Bull, along with most of the other Australian and NZ jurors writes exclusively for CB.

It was lucky we had an 8am start yesterday as we had an epic 9 1/2hours of content to get through, but, they were some of the fastest 9 hours I can remember! (Which tells you just how amazing the work we’re judging is.)

Yesterday was all about the long form category, with work averaging around the 90min mark. I feel like the quality of long form submissions this year is outstanding and some bold brands doing some courageous and important story telling. Can’t wait until I’m able to talk about the work!

My colleagues on the entertainment jury are all super human crush material and it is such an honour to be working along side then and hear all the unique perspectives they bringing to the work.

We have:
Our fearless leader Scott Donaton, Global Chief Creative & Digitas, Brent Anderson, Chief Creative Officer TBWA Media Arts Lab USA, Tamara Howe, Chief Content Officer EMEA – Vice, Vivian Yin, CEO Fremantle China, Asawin Phanichwatana, ECD Greynj United Thailand, Daniela Busoli, CEO Formata Producoes e conteudo, Brazil, Jenny Orru, Director of Branded Content, No Filter, France, Thijs Bontje, CD, N=5, Wale Gbadamosi Oyekanmi, Founder and President Dare.Win, Jesus Revuelta, Chief Creative Officer, FCB Spain, Matt Hyde, CD and Co-Founder Glitchers, UK, Rick Brim, CCO Adam and Eve DDB, UK, Jill Willfert, Vice President Global Licensing & Entertainment Lego, Global, Mindy Hamilton Senior Vice President, Global Marketing Partnerships, Marvel Entertainment Global, Ryan McManus CCO VML Y&R South Africa.

(Particular thanks to my new bestie Mindy who cheered on the Matilda’s with me … I’m pretty sure our cheering from an Irish pub in Cannes is the reason they beat Brazil!!!)