New Zealand has picked up one Bronze Lion in the Cannes Outdoor Lions, presented tonight in Cannes.
Special Group has scored a Bronze Lion for Uber Eats ‘Shark Bait’ created in conjunction with Wonder, Oddboy and Pead PR.
Celebrating creativity experienced out of home, a total of 2,389 entries from 66 countries were entered with 65 campaigns winning Lions. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.
Wieden+Kennedy Portland picked up the Grand Prix for ‘Nike Dream Crazy | Colin Kaepernick’ for Nike, and extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.
Jury President, John Patroulis – worldwide chief creative officer, Grey, Global, said: This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society.”