Colenso BBDO has picked up two Bronze Lions in the Cannes Film Craft category tonight in Cannes.
Colenso BBDO and Sweetshop won a Bronze for DB Breweries ‘I’m Drinking It For You‘ via Liquid Studios, The Machine Room, Worldpeace.FYI, Carat and Drum.
The agency won its other Bronze Lion with FINCH Sydney for Spark ‘Wedding‘.
Celebrating on-screen artistry, a total of 1,924 entries competed in the Film Craft Lions. The jury awarded 1 Grand Prix, 12 Gold, 24 Silver and 41 Bronze Lions.
Final Cut, New York picked up the Grand Prix for ‘The Truth Is Worth It’ campaign for The New York Times which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to The NY Times is crucial in that effort.
Says Jury President, Rebecca Skinner, Managing Director/Executive Producer, Supreme Films, USA: “Over seven days of judging there were many perspectives and discussions across all of the work, but when it came to the Grand Prix it was unanimous. A bold and courageous campaign crafted in a unique way.”
The jury pointed out that whilst the craft was very diverse and shone through, there was a high level of brands touching on social issues.