Ōtautahi Christchurch didn’t want to just follow suit during this year’s Te Wiki o te Reo Māori so ChristchurchNZ has launched an open letter print campaign to Apple CEO Tim Cook in his local newspaper The Mercury News asking him to teach Siri Te Reo Māori.
The Mercury News has a daily readership of more than 310,000 across Silicon Valley. It sits in the cafes at Apple Park in Cupertino, GooglePlex in Palo Alto, and is read by the world’s tech elite.
Says Tim Loftus, general manager or marketing brand and communications, ChristchurchNZ: “The revitalisation of Te Reo Māori across New Zealand is inspiring, and every year the recognition of Te Wiki o te Reo Māori gets bigger.
“We wanted to do something different and fun to stimulate the discussion, and build off the massive national momentum of Te Reo Māori. Our efforts with Apple are merely an extension of that.
“We want to see Te Reo Māori recognised worldwide as an important part of New Zealand culture, and having Siri speak it would be a big step forward.”
No word yet from Tim Cook, but watch this space.