NZ Post conspires with a Kiwi family to keep their Christmas secrets, secret in new spot via FCB NZ

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What’s the hardest part of Christmas? Keeping your loved ones’ presents under wraps. NZ Post has launched a new Christmas campaign via FCB New Zealand, which is a charming celebration of the little white lies it’s only acceptable to tell at Christmas. After all, we all want to make sure there’s no spoilers before the big day.

 

In the playful tale we watch a New Zealand Post courier helping to keep the magic of Christmas alive, by conspiring with a family’s game of Secret Santa. The endearing courier goes above and beyond to keep their ho ho secrets, hush hush. Their covert exchanges are all brought to life with a little help from a classic Fleetwood Mac track, sung by a local choir for bonus festive points.

With more and more Kiwis doing their Christmas shopping online, who better to help keep ho ho hush hush than the company delivering the most presents through the country, New Zealand Post.

The Ho Ho Hush Hush theme continues from the 60” TVC right through to 45” and 15” cut-downs, out of home, social, and even onto courier vans.

Says Sarah Sandoval, general manager of consumer marketing and brand at NZ Post: “Our objective for this campaign is to increase brand saliency for NZ Post as a parcel delivery business and to connect our brand to that key and often emotional moment of receiving a parcel from online shopping, whether it’s a parcel for yourself or a loved one.”

Says Tony Clewett, chief creative officer at FCB New Zealand: “Love the insight around telling harmless porky-pies in the lead up to Xmas; love the not-so-subtle humour of the nose grows and secret exchanges; and love how it changes emotive gears the moment our hero’s questioned over his Xmas spirit. Of course, nothing happens and our iconic kiwi postie passes with flying colours.”

The campaign launched across TV, out of home, social, and even onto courier vans last night and will be running from 3 November to 21st December.

Creative Agency: FCB New Zealand
Chief Creative Officer: Tony Clewett
Creative Director: Slade Gill
Senior Creative: Hayley Marks
Senior Creative: Kimberley Torrie
Creative Services Director: Jenni Doubleday
Designer/s: Joshua O’Neill
Stills photographer: Michael Braid
Retoucher: Scott Kelly
Head of Content: Pip Mayne
Senior Producer: Amanda Langkilde
Group Business Director: Laura Goldie
Account Director: Melanie Cutfield
Motion Graphics Editor/s: Corban Koschak
Planner: David Thomason
Planner: Dan West

Group Business Director PHD Media: Amanda Palenski
Associate Business Director PHD Media: Sunita Bhana
Digital Director PHD Media: Jono Joseph

Client: NZ POST
GM Manager Marketing: Sarah Sandoval
Head of Marketing Communications: Jacqui Copas
Senior Campaign Manager: Claire Henderson

Production Company: Thick As Thieves
Director: Luke Shanahan
Executive Producer: Nik Beachman
Director of Photography: Maria Ines Manchego
Production Designer: Brant Fraser
Prosthetics: Sean Foot
Offline editor: Tim Mauger
Online, Grade & Visual effects: Blockhead
VFX Supervisor & Online: Richard Betts
VFX Assist: James Robertson
Post production producer: Adriana Arriaga
Colourist: Dave Gibson
Grading & Retouching: Jason King – SixtyFour
Sound Studio: Liquid Studios
Studio Producer: Tamara O’Neill
Sound Engineer: Craig Matouschka
Music Publishing: Universal Music
Music: Little Lies / Fleetwood Mac
Composers: McVie / Mendonca
Rerecord and Arrangement: Peter van der Fluit