Lotto New Zealand appoints TBWA NZ as lead creative agency partner for Instant Kiwi

TBWA NZ has been announced as the lead agency for Lotto New Zealand’s Instant Kiwi brand.

The partnership will see TBWA NZ provide Instant Kiwi with end to end work from strategic planning through to creative content across their scratchie products, as well as being tasked to build their online business.

Says Annemarie Browne, CMO, Lotto NZ: “We have been working with the leadership team at TBWA for the past few months and have a great connection and alignment on the ambitions for Instant Kiwi instore and online.

“For more than 30 years Instant Kiwi has given New Zealanders the opportunity to have a bit of fun and perhaps win some cash, all the while raising money for worthwhile community initiatives. We’re looking forward to tackling our online future with a fresh agency team, a new perspective and some really great work.”

Says Catherine Harris, CEO of TBWA Group NZ: “Instant Kiwi is an iconic New Zealand brand we all know and love. We’re looking forward to applying TBWA’s disruptive thinking to the business as it embarks on a new growth phase.

“We have thoroughly enjoyed working with the Instant Kiwi team so far and are looking forward to bringing their online future to life.”

The first TBWA Instant Kiwi campaign is set to launch this month.