The One Club for Creativity announces three new briefs for The Young Ones Student Awards 2020
The One Club for Creativity has announced that The Young Ones Student Awards 2020 is now open for entries.
Everyone with a shelf full of One Show Pencils and ADC Annual Awards Cubes has to start somewhere, and for college and post-grad creatives from across the globe, that journey begins with the Young Ones.
Young Ones gives creative students three different ways to win:
Burger King
A favorite from last year’s competition, Burger King is back with another flame-broiled creative brief for The Young Ones 2020!
Like many fast-food chains, couponing is a major part of Burger King’s marketing initiatives. But why limit yourself to paper coupons when the digital realm is so rich with creative possibilities? This year’s brief will challenge you to take digital coupons to the next level — with the bold and confident tone that The Home of the Whopper is famous for.
Lay’s
New for The Young Guns 2020, we’ve got a delicious opportunity for you all, courtesy of one of the most recognised snack brands in the world — Lay’s!
The brand most famous for its potato chips is looking to refresh its identity; everybody knows who they are, but their relevance and distinction seem to be slipping in a crowded marketplace. Tap into the magnetic enjoyment that is inherent in the brand, and have some warmhearted fun with this brief!
The New York Times
Returning to The Young Ones for 2020, The New York Times, in partnership with Droga5, has a compelling new challenge for you all.
In a world where well-researched journalism can be labeled as “fake news” and false stories can spread like wildfire, trust in the media seems as fragile as ever. Your task is to reinforce the image of The New York Times as an ally of the people, one that seeks the truth and helps others better understand the world.
On top of these three new opportunities, Young Ones Briefs also has incredible creative challenges by Miller Genuine Draft, +Peace, Spotify, The North Face and Vans. Which brief will you decide to tackle? To paraphrase an old tagline from one of these brands, bet you can’t take on just one.
Don’t forget: you can also enter your individual school and personal projects into Young Ones ADC, and have your whole body of work judged as a whole in Young Ones Portfolio. Any way you look at it, it’s your chance to emerge from the crowd.
Entry deadline: March 2
Extended deadline (with late fee): March 9