Wunderman Thompson upcycle ad billboards to create appetising 2019 KiwiHarvest Annual Report
KiwiHarvest has debuted its 2019 Annual Report created by long-standing partners, Wunderman Thompson New Zealand.
KiwiHarvest is a not for profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand.
To highlight this deserving cause Wunderman Thompson has designed and produced a unique Annual Report that aligns with KiwiHarvest’s core principle of repurposing valuable resources discarded by the food industry. Each bespoke cover of the 2019 Annual Report is made of up-cycled food advertising billboards otherwise destined for landfill. The heavy duty and high-quality vinyl skins have been cut up and stitched to create a gallery set of stunning individual covers.
Inside the Annual Report every page features rescued food sourced from the KiwiHarvest warehouse. The wide variety of food has had the labels and packaging re-designed to incorporate key Annual Report copy.
Says Luke Pierson, CEO, Wunderman Thompson New Zealand: “Our ambition was to communicate the KiwiHarvest story in a way that celebrates their purpose. Each book is unique; a bespoke piece of art and a physical example of KiwiHarvest’s mission to repurpose waste from the food industry. It was a privilege to be a part of such a creative and meaningful project.”
Says Gavin Finlay, CEO, KiwiHarvest: “Our partnership with Wunderman Thompson has allowed us to create meaningful story telling in an arresting and engaging way, that demonstrates the impact we make on food insecurity, whilst diverting product away from land-fill. We value the journey they have taken us on and the design value they have injected into our business.”
Client – KiwiHarvest
Chair – David Kirk
Founder – Deborah Manning
Agency – Wunderman Thompson New Zealand
Executive Creative Director – Justin Barnes
Creative Concept, Art Direction and Design – Glenn Chapman
Senior Account Director – Eduardo Hernandez
Account Manager – Shirlyn Naidu
Studio – Iain Wood
Account Exec – Joy Wood
Photographer – Toaki Okano
Retoucher – Dan Florin Spataru
Printer – Simon Skelton @ Static Communicate
Contributors:
Jason Jones @ Collective Force
Libby Cavenett @ Collective Force
3 Comments
simple and sweet. nicely done!
A nice play to highlight the issue being (literally) buried by static OOH suppliers here in NZ. Let’s see some proper change/conversation on this. One can only imagine the volume of unused billboard skins going into NZ landfill each year. Advertisers are oblivious or poorly advised by their suppliers/agencies about their contribution to a unsustainable practice.
What if there were edible billboards?