As employees worldwide struggle with the new reality—and often the loneliness—of working from home, BBDO has come up with a clever and fun way to boost morale and instill a sense of solidarity among its thousands of employees, wherever they happen to be working.
A microsite went live today at BBDOYOURHOME.COM. Agency employees who visit the site can enter their home address, and it will spit out a logo designating that address as an “official” BBDO office.
Staffers can then add the logo to their email signatures.
“Obviously you’re not launching a new BBDO—but you are making BBDO stronger than ever, from wherever you are,” the site says. “We know these are difficult times, and working from home can be a challenge. (Heck, even buying toilet paper seems daunting these days.) But if we all work together, we’ll get through this. With equal parts smart thinking, hard work, and humor, plus a decent WiFi connection, we can boost each other. Help our clients. And come out stronger on the other side. Thank you for making your home a little part of BBDO.”