Bestads Six of the Best Reviewed by Dave Monk, ECD, Publicis•Poke, London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Dave Monk, executive creative director at Publicis•Poke, London.

BEST TV
Winner: Old Spice. So many Old Spice ads are the stuff of adland folklore. How do Weiden’s do it year year after year year? Brilliant VO from some guy I’ve never heard of playing a sport I don’t understand, but who gives a shit, this is hilarious. The words and pictures had me howling. The slightly shoddy computer game animation makes it even better, but my favourite part; to just have ‘football man’ still running on a treadmill and shouting for fifteen seconds after the packshot and endline. Please make more. READ ON…