Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Shari Walczak and Shane Ogilvie, founding partners, The Garden, Toronto.
Winner: Heroes of Today ‘Intolerance Is Still There‘. This powerful short film tells a story of the true inhumanity experienced by LGBTQ+ communities. The juxtaposition of past and present is a powerful device and serves to tell the story of heinous hate crimes that should be a thing of the past, but sadly, as the spot reveals, continue to be a daily reality for so many marginalized communities today. It’s artful in its execution and the use of deep fake technology was good, although a tad clumsy in its reveal at the end. In all, the spot is a strong reminder of how far we still need to go to be better. READ ON…