Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Chris Buhrman, executive creative director at Hanson Dodge in Milwaukee.
First of all, thank you Best Ads, for inviting me to judge. So much good work. As with most judging, my choices are colored by my own experience and personality. In addition, I looked for work that would move the needle, or as we say at Hanson Dodge, work that would help the client “make great leaps.”
Winner: Images Med Spa ‘Let’s Feel Good About Looking Good‘. It’s not just that they did a great job of tapping into the reservations their audience feels about undergoing a Botox procedure, it’s that they did it in a way that lets people laugh at all we do to look our best, while empowering viewers to trust their intuition about what will make us look good and feel good. I’m betting there will be a run on Botox procedures, accompanied by a lot of “(blank) yous” to anyone who questions the decision. READ ON…
Bestads Six of the Best will return on Monday, January 4, so agencies and production companies, make sure you continue to upload your work over the Christmas break here.