True has appointed Harry Taylor to the role of senior strategist effective immediately.
True’s strategy director, Ruth Blair, says Taylor is a perfect fit for True as he embodies the agency’s philosophy of helping brands to contribute to our culture in a positive way.
Says Blair: “Harry knows how to build brands that people want to be around and understands the fine line between being interesting and self-interested. He has an innate ability to mash up strategy, media, innovation and technology disciplines to deliver commercial results for our partners and is a genuinely lovely person.”
Taylor joins True from TBWA NZ\Eleven where he was the strategic lead across a wide range of the agency’s projects/clients and has picked up gongs at D&AD, the Effies and the Pressies.
Prior to TBWA, Taylor had a number of strategic and in-house marketing roles in the UK and has worked on the global accounts of adidas, McDonald’s and Carlsberg.