Special Group and WiTH Collective score six Gold Pencils each at the 42nd AWARD Awards; Saatchi & Saatchi wins four Gold; TBWA\NZ wins three Gold

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Special Group and WiTH Collective score six Gold Pencils each at the 42nd AWARD Awards; Saatchi & Saatchi wins four Gold; TBWA\NZ wins three Gold

The winners of the 42nd annual AWARD Awards were announced this afternoon at a live-streamed virtual ceremony celebrating the most outstanding creative advertising in the Asia Pacific region. CHE Proximity has been named Agency Network of the Year; Revolver has taken out Production Company of the Year title and NRMA won Marketing Team of the Year.

 

A total of 58 Gold pencils were awarded across 25 different campaigns, with a further 58 Silver and 117 Bronze pencils awarded. New Zealand has secured a total of 19 Gold pencils led by Special Group and WiTH Collective with six Gold pencils each, Saatchi & Saatchi with four Gold pencils and TBWA\NZ with three Gold pencils.

CHE Proximity, which took home eight Gold pencils – four each for its First Saturday and Where Babies Come From campaigns – was crowned Agency Network of the Year. This is the first time this award has been handed out in its new form following a major overhaul of the AWARD Awards in 2020 which repositioned the Network of the Year category to recognise specific agency brands instead of holding companies as in past years.

Special Group New Zealand, WiTH Collective and Saatchi & Saatchi Australia received six Gold pencils. Saatchi & Saatchi New Zealand was next in line receiving four Golds, closely followed by TBWA\New Zealand, Revolver and The Glue Society with three Golds each.

Revolver was named Production Company of the Year for the second consecutive year.

Two Golds each went to DIVISION, Herd MSL, The Monkeys Melbourne, The Pool Collective and Wolf BKK.

ADK Taiwan, AIRBAG, Clemenger BBDO Melbourne, GIGIL, Leo Burnett, McCann Australia, Rumble Studios, Sweetshop, Thinkerbell all picked up one Gold each.

Marketing Team of the Year was awarded to NRMA.

Says Cam Blackley, AWARD Chair: “One of the things that makes the AWARD Awards the greatest creative show in our region is that every year we see ideas brought to life that aren’t just the best in Asia-Pacifc, but rank up there with the best in the world. Congratulations to all this year’s winners, and a huge thank you to our jury president Pancho Cassis, all the jury chairs and our team of judges who all devote a lot of time freely to the tough task of choosing the finalists and award winners.”

The 42nd AWARD Awards Jury Chairs were: Claudia Cristovao (Google) for Digital, Mandie van der Merwe (M&C Saatchi) for Press, Poster and The Dark Arts, Tom Martin (Special Group) for Media Thinking, Samira Ansari (FCB New York) for Impact, Jamie Mitchell (M35) for Design, Ant Melder (Coffee Coca Gunpowder) for Culture, Justine Armour (Grey New York) for Sound, Laura Petruccelli (Goodby, Silverstein & Partners) for Film, Kim Gehrig (Revolver / Somesuch) for Craft in Motion, Genevieve Hoey (Freelance) for Life-Changing, Chrissy Blackburn (West 82nd) for APG Creative Strategy and Brand Building.

Once again this year AWARD highlighted the top five production companies and for the first time the Agency Network of the Year awarded to the agency brand with the most winning work.

Agency Network of the Year – Top 5
1) CHE Proximity
2) Saatchi & Saatchi
3) Special Group
4) TBWA
5) WiTH Collective

Production Company of the Year – Top 5
1) Revolver
2) Sweetshop
3) DIVISION
4) Good Oil
5) Photoplay

Marketing Team of the Year
NRMA

Winners of Special Awards will be announced at the AWARD Awards Pencil Bar, part of the upcoming AWARD Creative Festival to be held at the Ovolo in Sydney from 10 to 17 August. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent, The Grand Award and the APG Grand Award.

Gold Winners
Category: Advertising – Digital
Subcategory: Creative Technology
Title: The Purple Hive Project
Agency: Thinkerbell

Category: Advertising – Digital
Subcategory: Integrated Digital Campaigns
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand

Category: Advertising – Digital
Subcategory: Integrated Digital Campaigns
Title: Where Babies Come From
Agency: CHE Proximity

Category: Advertising – Direct
Subcategory: Direct Response, any media
Title: First Saturday
Agency: CHE Proximity

Category: Advertising – Direct
Subcategory: Direct Response Integrated Campaigns
Title: First Saturday
Agency: CHE Proximity

Category: Advertising – Direct
Subcategory: Direct Response Integrated Campaigns
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand

Category: Advertising – Direct
Subcategory: Direct Innovation
Title: Donation Dollar
Agency: Saatchi & Saatchi

Category: Advertising – Experiential
Subcategory: Events & Experiences
Title: Borrow Eden Park
Agency: WiTH Collective

Category: Advertising – Health & Wellness
Subcategory: Health Awareness and Social Responsibility
Title: Where Babies Come From
Agency: CHE Proximity

Category: Advertising – Integrated
Subcategory: Integrated Campaign
Title: First Saturday
Agency: CHE Proximity

Category: Advertising – PR & Promotion
Subcategory: Creative Use of Media
Title: Donation Dollar
Agency: Saatchi & Saatchi

Category: Advertising – PR & Promotion
Subcategory: Best Use of Events and Stunts
Title: Borrow Eden Park
Agency: WiTH Collective

Category: Advertising – PR & Promotion
Subcategory: PR Campaign, Business-to-Business
Title: Borrow Eden Park
Agency: WiTH Collective

Category: Advertising – PR & Promotion
Subcategory: PR-Led Campaign, Integrated
Title: Donation Dollar
Agency: Herd MSL

Category: Advertising – PR & Promotion
Subcategory: Product Launch
Title: Donation Dollar
Agency: Herd MSL

Category: Advertising – PR & Promotion
Subcategory: Public Affairs Campaign
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand

Category: Advertising – PR & Promotion
Subcategory: Sponsorships & Partnerships
Title: Borrow Eden Park
Agency: WiTH Collective

Category: Advertising – Press & Outdoor
Subcategory: Ambient & Special Build
Title: Donation Dollar
Agency: Saatchi & Saatchi

Category: Advertising – Social Media
Subcategory: Best use of Social Media, Campaign
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand

Category: Advertising – Social Media
Subcategory: Community Building and Engagement
Title: Where Babies Come From
Agency: CHE Proximity

Category: Advertising – Social Media
Subcategory: Co-Created & User Generated Content
Title: Bonds OUT NOW
Agency: Leo Burnett

Category: Advertising – Social Media
Subcategory: Social Videos, Individual
Title: SHOP UNFRIEND
Agency: Wolf BKK

Category: Advertising – Social Media
Subcategory: Social Videos, Individual
Title: Where Babies Come From
Agency: CHE Proximity

Category: Advertising – Social Media
Subcategory: Social Videos, Campaign
Title: Supercheap Auto – We Still Love You, Bathurst.
Agency: The Monkeys Melbourne

Category: Advertising – Social Media
Subcategory: Tactical
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand

Category: Advertising – Social Media
Subcategory: Use of Talent and Influencers
Title: Borrow The All Blacks
Agency: WiTH Collective

Category: Advertising – Retail
Subcategory: Best Integrated Marketing Campaign
Title: Supercheap Auto – We Still Love You, Bathurst.
Agency: The Monkeys Melbourne

Category: Design – Product Design
Subcategory: Product Innovation
Title: ANZ Mr Humfreez
Agency: TBWA\New Zealand

Category: Craft – Animation and Visual Effects
Subcategory: 2D Animation
Title: Genea – Where Babies Come From
Agency: DIVISION

Category: Craft – Art Direction
Subcategory: Film Art Direction, Individual
Title: SHOP UNFRIEND
Agency: Wolf BKK

Category: Craft – Casting
Subcategory: Casting for Film Advertising
Title: Hilux Unbreakable Bond
Agency: Saatchi & Saatchi New Zealand

Category: Craft – Casting
Subcategory: Street Casting
Title: The Only Boy Racer Left On The Island
Agency: The Pool Collective

Category: Craft – Cinematography
Subcategory: TV and Cinema Commercials
Title: Sloways
Agency: Revolver

Category: Craft – Copywriting
Subcategory: Best Film Script, Individual
Title: Bonds – Turtlenecks
Agency: Clemenger BBDO Melbourne

Category: Craft – Copywriting
Subcategory: Best Film Script, Individual
Title: Hilux Unbreakable Bond
Agency: Saatchi & Saatchi New Zealand

Category: Craft – Direction
Subcategory: Branded Content & Entertainment – Fiction
Title: Starr Park
Agency: Revolver

Category: Craft – Direction
Subcategory: Events and Experiences
Title: The Massacre Of Kingdom
Agency: The Glue Society

Category: Craft – Direction
Subcategory: TV and Cinema Commercials
Title: Laundry Against Landfill
Agency: The Glue Society

Category: Craft – Direction
Subcategory: TV and Cinema Commercials
Title: Hilux Unbreakable Bond
Agency: Sweetshop

Category: Craft – Direction
Subcategory: Social First
Title: PLAY NZ
Agency: AIRBAG

Category: Craft – Illustration
Subcategory: Moving Image
Title: Genea – Where Babies Come From
Agency: DIVISION

Category: Craft – Photography
Subcategory: Portraits
Title: First Saturday
Agency: The Pool Collective

Category: Craft – Production Design
Subcategory: Branded Content & Entertainment
Title: Starr Park
Agency: Revolver

Category: Craft – Production Design
Subcategory: Experiential
Title: Tiny Pub
Agency: The Glue Society

Category: Craft – Sound Design & Use of Music
Subcategory: Sound Design
Title: NRMA – Sloways
Agency: Rumble Studios

Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: Fiction Film up to 5 mins, Campaign
Title: You Are How You Slurp
Agency: ADK Taiwan

Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Band
Agency: GIGIL

Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Chorus: Fibre. It’s how we internet now.
Agency: Saatchi & Saatchi New Zealand

Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Hilux Unbreakable Bond
Agency: Saatchi & Saatchi New Zealand

Category: Film & Entertainment – Film Advertising
Subcategory: Location-Specific Screens
Title: Senior Constable Laurie Fox
Agency: McCann Australia

Category: Innovation – Brand Innovation
Subcategory: Brand Engagement
Title: ANZ Mr Humfreez
Agency: TBWA\New Zealand

Category: Innovation – Non-brand Innovation
Subcategory: Product Innovation
Title: Donation Dollar
Agency: Saatchi & Saatchi

Category: Media – Channels
Subcategory: Use of Ambient Media
Title: Donation Dollar
Agency: Saatchi & Saatchi

Category: Media – Channels
Subcategory: Use of Integrated Media
Title: Borrow The All Blacks
Agency: WiTH Collective

Category: Purpose – Creativity for Good
Subcategory: Product Design
Title: ANZ Mr Humfreez
Agency: TBWA\New Zealand

Category: Purpose – Creativity for Good
Subcategory: Service Innovation and Design
Title: Donation Dollar
Agency: Saatchi & Saatchi

Category: Planning – APG Creative Strategy
Subcategory: Bravery
Title: First Saturday
Agency: CHE Proximity

Category: Planning – APG Creative Strategy
Subcategory: Bravery
Title: Good Morning World
Agency: Special Group New Zealand

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