Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nicholas Hulley, ECD at AMV BBDO in London.
July. The month after Cannes and the beginning of the awards calendar year. So, is anybody setting the early pace? Are there any early contenders?
In TV the first runner to take the lead in the marathon is Heineken’s “The Night is Young“. It’s a lovely and fun demonstration that the people who will be having all the fun are the vaccinated. And they happen to be people of a certain age. It made me smile (while also giving me anxiety that soon I’ll have to get out of my tracksuit trousers and do socialising again). READ ON…