FCB’s Adam Redmond and Emerson Hunt win Grand Orca for PAK’nSAVE ‘Meat Hijack’

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FCB’s Adam Redmond and Emerson Hunt win Grand Orca for PAK’nSAVE ‘Meat Hijack’

(Pictured L-R: Lauren Southon, Hywel James, Peter Richardson, Adam Redmond, Emerson Hunt)

2021 Outstanding Radio Creative Awards (ORCA) winners have today been announced, with FCB winning across both major categories.

 

The Grand ORCA winners for 2021 are Adam Redmond and Emerson Hunt (FCB) for their PAK’nSAVE campaign Meat Hijack. Redmond and Hunt received a $10,000 cash prize and a $10,000 client radio campaign.

Says Redmond and Hunt: “We’re stoked to win and with Meat Week’s low prices, we’re always winning.”

People’s Choice Award winners are Lauren Southon, Maraea Walker, Slade Gill and Hywel James (FCB) for their NZ Police campaign Enjoy The View. The group was awarded a $2,000 cash prize and a $5,000 client radio campaign. Maraea Walker was previously a Student ORCA winner in 2019.

Says Leisa Wall and Peter Vegas, executive creative directors at FCB: “To win 5 out of the 6 ORCAs offered in the last three years is a massive honour and a great tribute to the ambition and smarts of our clients.”

Judging was based on four criteria: creativity, execution, effectiveness and innovation. The 2021 panel consisted of Maria Devereux (Colenso BBDO), Ralph van Dijk (Eardrum), Lisa Fedyszyn (Special Group), Tony Clewett (Federation) and Kim Ellison (Stanley St).

Media Design School students Bella Rakete and Courtney Andersen took top honours in the Student ORCA competition for their campaign Language of Now, aimed at encouraging Kiwi’s to learn and integrate te reo Māori into their daily lives.

In second place were AUT University students Reece O’Gorman and Connor Cully for their campaign Kiri.

The Student ORCA judging panel included Simon Vicars (Colenso BBDO), Raymond Otene McKay (RUN) and Bex Radford.

Each year The Radio Bureau sets out to recognise outstanding radio creative with the ORCA. TRB aims to encourage creatives in the advertising industry to let their talents loose and explore the many options afforded by radio.

Says Peter Richardson, general manager, TRB: “It’s fantastic to see these talented creatives explore the audio space and push what can be achieved with radio. We’re particularly proud of the Student ORCAs and impressed by the breadth of imagination shown – the future is bright.”

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