New Zealand AIDS Foundation appoints YoungShand as creative and media agency
After a competitive pitch process, integrated indie agency, YoungShand, has been appointed by New Zealand AIDS Foundations to manage their ongoing creative and media needs. DDB New Zealand previously obtained the account.
Says Emma Dalton, GM, YoungShand: “We’re thrilled to be partnering with the team at NZAF.
“They’re a bold organisation who have made significant strides in the reduction of HIV transmission in New Zealand, along with their work across broader discrimination issues. We’re proud to be able to help them continue this important work”.
The YoungShand and NZAF teams are already well underway with their first project, to be released in 2022.
Says Mickey Power, marketing, communications and fundraising manager, NZAF: “Throughout the pitch process, YoungShand showed deep insight into the challenges faced by NZAF. They’re a talented team with a uniquely integrated approach to marketing and business solutions that made us feel confident they were the right partner for us. They’re also just a good bunch of people.
“We have already experienced YoungShand’s difference in developing truly collaborative partnerships with both the NZAF team and our wider community and look forward to what we can do together from here.”
17 Comments
Painful client by all accounts. Have worked with about six different agencies over the last little while. None of which were begging for a second crack…
I think you mean “New Zealand’s only major award-winning client”… and the rest of your comment is a load of bull.
Assume it is because agencies treat this client like an award scam bank and expect them to bend over and take whatever work is presented in order to win awards rather than raise awareness and deliver real results.
Interesting that they’d move shops right after winning those “major awards”.
That is completely false.
There are tonnes of NZ clients that win overseas.
It’s not a load of bull at all. Take a look. And I’d hardly call them NZ’s only major award-winning client.
@@Good Luck – I think you’re probably right. But let’s not pretend YS aren’t licking their lips for exactly the same reason. After all, they’re not exactly a money maker. So why else take them on? Award opportunities.
Was that amazing campaign out of FCB the award winner?
We’re really enjoying working with them. They are genuinely nice people that have a strong purpose as an organisation. Personally I like to have some ‘for good’ clients. The team love being able to make a real difference in the world and it helps us to think creatively about smaller budgets. And if we can get some creative awards in the process that’s a win too.
I didn’t know you can do emoji faces on CB?
Seeing as they’ll be moving in 8-12 months, we might as well decide now who they extract their free work from next. Stanley Street you can go first. Saatchis you can go next. Then Colenso, followed by Special, Ogilvy, Y&R, Motion Sickness, back to DDB, then FCB and on we go. And as stupid as it sounds, that’s just what we’ll do.
I get the feeling from reading all the comments that NZAF is rather promiscuous. Oh, the irony.
I like how Duncan said ‘purpose’ because I too wish it were 2016.
Best of luck…
First sentence reeks of homophobia. You don’t have to be promiscuous to be infected with HIV. Move your 80s worldview on.
I didn’t get that at all. Don’t turn this into something it’s not.
why’s it ironic then?
I think Casual Observer might have hit a raw nerve.
It was a joke. Even I got it.
But I think the person whom replied (white male 20 something, no doubt) is the homophobic one: HIV/AIDS hits both sexes. Your assumption that only gay men get it is nasty, dangerous and belongs in the last century. You should be ashamed. It’s this sort of ignorance that causes misery and violence.
Ohhhhhhhhh it was a joke. Right right right right. All good then. No stress.
You are doing it for free, for the team to do some good, then awards. Sounds legit… like every agency scam job being entered into awards despite the awful clients.