Archive – Campaign Brief NZ

BC&F Dentsu launches Up Yours! ~ the first beer brewed for beer-can chicken

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The BC&F Dentsu ‘Brewery, Distillery and Designery’ is at it again with, ‘Up Yours’, the first beer brewed for beer...

Impact BBDO and BBDO Pakistan join forces to design Adfest’s ‘Fired Up!’ 2020 identity

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AdFest has unveiled its 2020 identity, designed by Impact BBDO and BBDO Pakistan with Ahmed Mustafa, associate...

PHD + Colenso BBDO finalists in WARC’s Effective Use of Partnerships & Sponsorships shortlist

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Campaigns for Skinny in New Zealand, Pepsi Max in Australia, Axe in Argentina, Interac in Canada and US, 5 Gum in...

Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart ~ deadline Friday Dec 13

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Where an agency is placed on our annual charts is critical to many agency’s new business performance in the coming year

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief will post positions available within the Australasian and Asian advertising, media and...

Klim Type Foundry lead type designer Kris Sowersby selected for ADC 99th Awards jury

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A pair of creative leaders from Australia and New Zealand have been named as judges for the global ADC 99th Annual...

Bonjour from the Truth and Soul podcast ~ two major Xmas podcasts for the price of nothing

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Paul Catmur founder and ECD at BC&F Dentsu is releasing the latest two episodes of his advertising Truth and Soul Inc...

NZ Aids Foundation and Durex ask “Art thee down to fornicate?” in latest campaign via FCB NZ

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“Syphilis? That’s something from hundreds of years ago, right?” That’s the general reaction when you talk to people...

Bestads Best of the week Reviewed by Alex Grieve, Chief Creative Officer, AMV BBDO, London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Sky encourages Kiwis to let it all hang out in new ‘Summer of Sport’ campaign via DDB New Zealand

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Sky and DDB New Zealand have released a new ‘Summer Of Sport’ campaign, as part of the Life Needs More Sport platform...

Claire Backhouse returns home to join YoungShand as strategy director

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Off the back of recent account wins, including Oceania Healthcare and Hellers, YoungShand has announced the...

AWARD Awards Entries must close today

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The new and improved AWARD Awards now come with more urgency! All entries must go (into our system) by midnight tonight!

Sperm Positive challenges misconceptions about HIV with world’s first sperm bank via DDB NZ

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The world’s first HIV Positive Sperm Bank has launched in New Zealand, sparking conversation on a global scale and...

Mango’s Zoe Virtue named as global judge for Effective Social Strategy at WARC Awards 2020

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Mango Communications’ Head of Digital & Social, Zoe Virtue, has been announced as a global judge for the Effective...

Cannes Lions announces 2020 Jury Presidents

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Cannes Lions has announced the Jury Presidents selected to lead the juries at the 2020 Festival of Creativity (taking...

Jack Daniel’s re-enforces its core values in local campaign via The Business Marketing Group

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Jack Daniels and The Business Marketing Group have produced the biggest above the line advertising campaign for the...

Meet the 2020 faces of the First Five Rungs: Lloyd Thomason named chair for 2020; Sophie van Duiven named new deputy chair

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Comms Council Industry support group, the First Five Rungs in Auckland will head into the New Year with a new chair...

New and improved deadline for AWARD Awards: new date set for Monday, December 9

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The new and improved AWARD Awards now come with improved timings.

Tod Szewczyk: Wave Hello to the Future of Marketing

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Between Samsung TVs where your hands are the new remote and a biometric payment system Whole Foods is trying out...

Serviceplan Group global CCO/partner Alex Schill named NYF Awards 2020 executive jury president

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New York Festivals International Advertising Awards has announced Alex Schill, global chief creative officer and...

The One Club names VMLY&R NZ executive CD Kim Pick as jury member for The One Show 2020

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The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in...

Joe Carter: Career safety in advertising is an option

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CB Exclusive - By Joe Carter, communications director, Colenso BBDO

Spark + Scholastic come together to create an audio pick-a-path adventure via Colenso BBDO

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From today, families who call Spark Santaline to leave a message for Santa will instead be greeted with a request...

Bestads Six of the Best Reviewed by Jeremy Craigen, former Global CCO, Innocean Worldwide

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

NRMA Insurance recruits the help of an Aussie Pavlova in new holiday spot via Colenso BBDO

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NRMA Insurance has launched its latest Christmas campaign via Colenso BBDO, delivering an important reminder to...

Kiwi kids promise to take care of future visitors in new campaign for Tourism NZ via Augusto

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Kiwi kids are the stars of a new global campaign via Augusto, to encourage the protection of New Zealand for future...

We Are Frank’s Benjamin Searancke purchases stake in software solutions company Double Yolk

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New Zealand’s independent ad tech and creative agency, We are Frank join forces with Double Yolk after recent equity...

Cathay Pacific appoints Eleven PR

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Eleven PR has been appointed by Hong Kong’s premium airline and national carrier, Cathay Pacific, to manage its NZ...

Spark improves kids’ relationship with tech with launch of Play by Spark via Colenso BBDO

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Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in...

Isobar Launches ‘Augmented Humanity: Isobar 2020 Trends Report’

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Isobar has today published 'Augmented Humanity: Isobar 2020 Trends Report', an exploration of five trends for 2020...

Vanessa Wu selected for 9th edition of Lürzer’s Archive 200 Best Ad Photographers Worldwide

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Auckland based photographer Vanessa Wu, represented by Match Photographers, has been selected to appear in the 9th...

PHD and Platform29 shortlisted in WARC Media Awards – Effective Channel Integration shortlist

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PHD New Zealand and Platform29 have been shortlisted in the Effective Channel Integration category of the WARC Media...

Dentsu Aegis Network leads out of home media innovation in New Zealand with launch of D4

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Dentsu Aegis Network has delivered some significant technology and research innovations into the New Zealand Out of...

Isobar to be first ‘creative experience’ digital network to mentor Young Lotus teams at AdFest

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AdFest has announced that Isobar will mentor next year’s Young Lotus teams at AdFest 2020, the first time a digital...

Part Time Rangers spins shark sightings into something to celebrate in newly launched #Sharkwatch campaign via Pitchblack Partners

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Socially conscious alcoholic beverage company Part Time Rangers has launched a new shark saving campaign '#Sharkwatch'.

Lion New Zealand’s alcohol education platform Alcohol&Me gets reimagined by YoungShand

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With over 47% of Kiwis looking to make changes to their drinking habits as a result of stricter drinking laws and...

BMW collab with Spotify, Ladi6 + BAYNK to unlock summer driving music for Kiwis via Colenso BBDO

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Colenso BBDO has developed a new brand campaign for BMW NZ, in partnership with Spotify, to socially connect with New...

Immortal Awards 2019 winners announced; Colenso BBDO ranked #1 agency in New Zealand

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The winners of the 2019 Immortal Awards have been announced and just four projects have been crowned Immortal by this...

Bestads Six of the Best Reviewed by Luis Paulo Gatti, senior creative, BBDO Berlin

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Cannes Lions See It Be It programme now open; Swati Bhattacharya named 2020 ambassador

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The Cannes Lions International Festival of Creativity has announced that See It Be It 2020 is now open for applications.

Paul Catmur chats with Josh Moore and Dick Frizzell on latest eps of ‘Truth and Soul Inc’

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Paul Catmur, founder and ECD at BC&F Dentsu and creator of industry podcast 'Truth and Soul Incorporated' has...

Kim Kardashian’s order is NOICE! in Uber Eats’ new ‘Tonight I’ll Be Eating…’ TVC via Special Group

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Legendary Aussie character Sharon Strzelecki and global superstar Kim Kardashian West are the latest icons to front the

AWARD Awards Call for Entries set to close this Friday 29th November

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Don't miss your chance to enter the new and improved 41st AWARD Awards.

WARC releases Marketer’s Toolkit 2020

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The definitive, evidenced-based and practical guide for marketers to plan for 2020 covering five key drivers of change.

Damon Stapleton: What will advertising be like in 500 years?

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This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a...

Off The Beaten Track: Episode 4 of Film Construction’s Place Film Series

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PLACE is an industry showcase of New Zealand locations and filmmakers.

Q&A with advertising legend Sir John Hegarty

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Advertising icon Sir John Hegarty will be making his way to our shores early next year to judge and present Stuff’s...

VMLY&R New Zealand secures Gold at 2019 Epica Awards for Life Direct – Trade Me’s ‘RIP Simon’

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The winners of the 2019 Epica Awards, represented by Campaign Brief in Australia and New Zealand, have been announced...

AXIS 2020 launches call for entries

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The Commercial Communications Council has launched the call for entries for AXIS 2020 and this year AXIS' turns 40...

Three cheers for the industry as AdSchool at Media Design School winds up for the year

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A raucous cheer for the bigger than expected industry turn out at Fukuko on Tuesday night for our end of year show.

WiTH Collective rebrands as Isobar Australia; Erik Hallander to lead integration of the two brands

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There are no proposed changes to the WiTH Collective operation in NZ that will continue to be led by GM John Marshall

Last chance to nominate yourself for AWARD Awards judging ~ closes 5pm, next Mon, 25 Nov

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The AWARD committee is currently accepting nominations to judge the 41st AWARD Awards.

Coastguard debunks a “She’ll be right” cultural idiosyncrasy in new work via Mediar Spitfire

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Kiwis are generally quite relaxed in their outlook with “She’ll be right” being a culturally and socially acceptable...

TAB’s ‘Try Time’ campaign via Hello is its most effective campaign in the brand’s history

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The 2019 TAB Rugby World Cup ‘Try Time’ campaign changed betting behaviour with a clever promotion that gave punters...

PlayStation invites Kiwis to ‘Unlock Their Colour’ in latest campaign via TBWA’s Eleven PR

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Fans of PlayStation and multiplayer gaming are being invited to ‘Unlock Your Colour’ in the latest creative campaign...

Kiwi natural skincare brand Okana launches new ‘The Joy of Less’ campaign via Saatchi & Saatchi

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Saatchi & Saatchi has launched a new Kiwi skincare brand Okana, with a brand campaign “The Joy of Less” that will run...

Volkswagen says goodbye to the iconic Beetle in ‘The Last Beetle’ campaign via DDB New Zealand

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A little over 80 years since the first Beetle rolled off the production line, Volkswagen is bidding farewell to the...

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief will post positions available within the Australasian and Asian advertising, media and...

Wunderman Thompson appoints Bas Korsten and Daniel Bonner as Global Chief Creative Officers

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Together Korsten and Bonner will elevate the creative profile of Wunderman Thompson globally.

Long White Vodka + Racing collaborate to create sound of the summer in new work via TBWA NZ

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Disruption agency TBWA has launched a new brand platform for iconic Kiwi drink, Long White Vodka.

Havas Media Group appoints Matt Houltham as CEO as Mike Wilson becomes chairman

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Havas has today announced Matt Houltham, currently group managing director of Havas Melbourne, as CEO of Havas Media...

Spark launches New Zealand retail first with new immersive Google Tilt Brush experience via 99

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Spark NZ has recently worked with creative agency 99 to launch an immersive virtual reality experience in its...

Bestads Six of the Best Reviewed by Juan Pablo Valencia, regional creative advisor, FCB ARTGROUP

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

New World invites everyone ‘round to theirs for Christmas in new film via the Clemenger Group

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New World has launched its Christmas campaign with the theme of “Enjoy Christmas ‘round at ours” created by the...

NZAPG and NZFC announce Commercial Film Mentorship Programme: Female Directors

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The NZ Advertising Producers Group, in association with the New Zealand Film Commission, has announced the successful...

OneChoice Life Insurance launches new ‘Silver Lining’ TV campaign via FCB New Zealand

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OneChoice and FCB New Zealand have unveiled two new TVCs to launch their Life Insurance product to the Kiwi market.

AA Home appoints Sneakers as media agency

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Independent media agency Sneakers has been appointed the media agency for AA Home, effective immediately.

Peter Carstairs, Tim Georgeson and Armand de Saint-Salvy add their directorial skills to Exit

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Exit has welcomed three new directors into its fold, each with distinctive assets.

Early bird tickets now on sale for Mark Ritson’s ‘Big Lessons in Marketing Effectiveness’ talk, Thursday, 20 February, Crowne Plaza, Auckland

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Mark Ritson will be covering the main drivers of effective marketing in a one-hour presentation at Crowne Plaza...

MDS’s AdSchool End of Year Show set for this Tuesday, 19 November at Fukuko, Britomart

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MDS's AdSchool has announced that its End of Year Show will be held next Tuesday, November 19 at Fukuko, Britomart.

Cricket legend Stephen Fleming fronts Fujitsu’s new campaign via The Business Marketing Group

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Getting the right fit with Fujitsu  Stephen Fleming is the second longest running brand ambassador behind the...

Teenagers on a mission to catch the real Santa Claus in Orange’s new film via Publicis Conseil

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Orange is launching its new Christmas campaign with Publicis Conseil Paris around its star offer, the "Connected...

Lotto New Zealand appoints TBWA NZ as lead creative agency partner for Instant Kiwi

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TBWA NZ has been announced as the lead agency for Lotto New Zealand’s Instant Kiwi brand.

V Energy wants to help people escape ‘The Procrastination Place’ in latest trans-tasman campaign via Clemenger BBDO, Sydney

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The first phase of the new Make it Happen platform developed by Clemenger BBDO Sydney has launched in Australia and NZ..

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief will post positions available within the Australasian and Asian advertising, media and...

The One Show 2020 early deadline closes this Friday, 15 November – enter your work now

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What do a fake movie trailer, a theme-park-run-amok audio adventure, and hate-fueled toilet paper all have in common?

NZ Post conspires with a Kiwi family to keep their Christmas secrets, secret in new spot via FCB NZ

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NZ Post has launched a new Christmas campaign via FCB New Zealand, which is a charming celebration of the little...

Bestads Six of the Best Reviewed by Merlee Cruz-Jayme, chairmom/CCO, Dentsu Jayme Syfu

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Dr Chaos bursts onto Sky screens to remind Kiwis of added value in new campaign via DDB NZ

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Sky and DDB New Zealand have debuted a groundbreaking mockumentary style campaign entitled You’re in Control...

The One Club partners with Working Not Working for new ADC Freelancer of the Year Award

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The One Club for Creativity is enhancing its support for freelancers through a new partnership with creative hiring...

ANZ and TBWA\Group NZ launch Mr Humfreez: A nature powered smart device without a screen

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ANZ and TBWA\Group NZ have launched Mr Humfreez. Behind his friendly appearance, Mr Humfreez features cutting edge...

ARC EDIT and Colenso BBDO shortlisted for Spark ‘Generation Voice’ at the Immortal Awards 2019

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The shortlist for the Immortal Awards 2019 has been announced today, ahead of the final round of judging in New York...

Mark Green to lead Accenture Interactive for Australia and NZ; Justin Drape and Scott Nowell step into co-chief creative officer roles

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Accenture has announced Mark Green (right) as its new Lead for Accenture Interactive Australia and New Zealand (ANZ)...

Briscoes celebrates its long relationship with New Zealanders in new campaign via Stanley St.

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Briscoes has taken its ownership of 'you'll never buy better' a step further in a new brand ad via Stanley St. that...

Damon Stapleton: The risk of not taking risks

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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.

Media Design School Graduate show set for Tuesday, 19 November at the Aotea Centre

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The Media Design School Graduate show has been set for next Tuesday, 19 November at the Aotea Centre.

Bombay Sapphire to paint the town blue this Summer with new campaign via Crave Global

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Integrated creative agency Crave Global has created a summer brand awareness drive for Bombay Sapphire that...

The Business Marketing Group appoints former Saatchis designer Ross Davies as senior designer

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The Business Marketing Group has welcomed Ross Davies as senior designer, adding further capability to an already...

South African Tourism launches tender for media + creative services in New Zealand and Australia

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South African Tourism is inviting reputable media and advertising agencies to submit proposals in a bid to be...

5 Minutes With… Kristal Knight

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The Saatchi & Saatchi creative director tells LBB’s Adam Bennett about the Champions for Change initiative, the secret..