Archive

Blueberry Markets taps Augusto to lead storytelling for Bonds Flying Roos SailGP Team

No Comments

Creative agency Augusto has been appointed by Blueberry Markets in Sydney to deliver the creative storytelling and...

Dentsu confirms Vanessa Nicol as Chief Operating Officer for dentsu ANZ

No Comments

Dentsu has today confirmed the permanent appointment of Vanessa Nicol as Chief Operating Officer for dentsu ANZ.

Daine Kingma and Jemma Titheridge to join VML Wellington’s leadership team alongside newly promoted Head of Media Kate Thomson

No Comments

VML has announced a new leadership team for its Wellington agency, with Daine Kingma joining as...

NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

No Comments

The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia...

The One Club promotes Adam Izen to newly-created Chief Awards Officer role

No Comments

The One Club for Creativity announced the promotion of Adam Izen to the newly-created position of Chief Awards Officer.

Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

No Comments

The spot was selected by this week's guest judge Alex Collares, Associate Creative Director at VML, New York.

Match Artists signs Sophie Miya-Smith

No Comments

Match Artists has announced the signing of Sophie Miya-Smith, introducing the New Zealand photographer as the newest...

New Board appointments set LUMO up for growth

No Comments

LUMO Digital Outdoor has announced the appointment of Dan Wright from The Loom and Georgia Mahaffie from One NZ...

Rinnai appoints YoungShand as media partner

No Comments

Rinnai, a leader in home heating and water heating solutions, has officially appointed independent agency YS.

Pead launches new service to help brands influence AI answers

No Comments

GEO / AEO is an emerging field focused on impacting what shows up in generative AI.

Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

No Comments

TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a...

Bastion Shine becomes Bastion Aotearoa to advance the agency business

No Comments

Independent integrated communications agency Bastion Shine today becomes Bastion Aotearoa.

Havas Group ANZ promotes Olly Taylor to expanded Chief Strategy Officer role

No Comments

Havas ANZ is strengthening the strategic foundations of its Village model, expanding the remit of Olly Taylor, and...

The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

No Comments

The cheeky campaign, directed by 3&7's Steve Ayson, reminds viewers that Uber Eats can deliver more than their...

True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

No Comments

From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of...

Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

No Comments

Game lets players draft real cows, score points from farm and milking shed data, and compete for a $20,000 top prize...

WPP to fold Ogilvy, VML and AKQA into single creative banner

No Comments

WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic...

The Marketing Club and Art of the Possible partner to create new opportunities for marketers and brands across ANZ

No Comments

The partnership is designed to address a growing disconnect in the market: while many experienced marketers are...

Kiwi expat Jordan Dale relocates to Sydney to drive APAC growth as Amplify’s Global CD

No Comments

As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience...

Kiwi expat Liam Crerar joins Publicis London as Senior Creative

No Comments

Publicis London has appointed Kiwi expat Liam Crerar as Senior Creative.

Harry Preston joins Shuttlerock as Managing Director, ANZ

No Comments

Preston brings more than two decades of experience working at the intersection of creativity, production and agency...

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

No Comments

STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Campaign Brief Creative Circle: What’s hot in February?

No Comments

This month's Creative Circle features Liz Richards; Raymond Otene McKay, Julie Spedding and Gary Steele.

Art Directors Club announces the jury for the new ADC AI Visual Design Dreamina AI category

No Comments

Part of the ADC 105th Annual Awards, free to enter; winners receive ADC Cubes and cash prizes totaling $30,000.

NYF Advertising Awards and Paul Marobella launch 2026 season of ‘State of the Biz’ podcast

No Comments

New York Festivals Advertising Awards and Global Head of WPP Studio X Paul Marobella have launched the 2026 season of...

Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

No Comments

On Time deadline: Thursday 23 April 2026. Late deadline: Thursday 30 April 2026.

Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

No Comments

This film was selected by this week's guest judge Noel Bunting, Chief Creative Officer at Publicis London.

Mitre 10 Club and Quantum Jump named global loyalty finalists

No Comments

Mitre 10 Club's 'Discount Days' initiative, developed with loyalty marketing experts Quantum Jump, has this week been...

Former DDB Aotearoa MD Nikki McKelvie joins Dentsu Creative Aotearoa as Managing Director

No Comments

Former DDB Aotearoa MD Nikki McKelvie has joined Dentsu Creative Aotearoa as its new Managing Director.

misterwolf appoints former Saatchi & Saatchi GM Susie Darling as Partner + General Manager

No Comments

Following a record year in 2025 independent creative agency misterwolf has appointed Susie Darling as Partner and GM.

AWARD School 2026 applications now open

No Comments

Applications are now open for AWARD School 2026, with the 12-week part-time program set to run from March to July.

Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

No Comments

Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts.

MAD STARS 2026 opens for entries

No Comments

Entries for MAD STARS 2026 are open worldwide until June 15 and may be submitted via the official website.

Top brand-side leaders announced for the 2026 One Show Creative Marketer jury

No Comments

The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for...

Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

No Comments

The line-up also highlights the growing influence of independent agencies, alongside leaders from global brands and plat

Autovision Brand Value evaluation report 2025 sees Toyota returns to #1; Volkswagen in at #2; China’s BYD enters for the first time at #3

No Comments

Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according...

Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

No Comments

Comms Declare taps Supergood and Alchemy One to reach politicians in major city centres.

Guardians designs identity inspired by Aotearoa’s birthplace for ahi kā iwi Rangitāne o Wairau

No Comments

Rangitāne o Wairau is widely recognised as kaitiaki of Te Pokohiwi o Kupe, the birthplace of the nation, the origin...

Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner

No Comments

Global competition challenges creatives to turn their best unmade ideas into award-winning commercials.

YS appoints Ginny Woo to Digital Marketing Manager role

No Comments

Independent creative agency YS has announced the appointment of Ginny Woo as Digital Marketing Manager.

John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

No Comments

John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and NZ...

Kiwi expat Kirsten Rutherford departs TBWA\Chiat\Day, LA after 11 years for Lead Creative role at DoorDash

No Comments

Kiwi expat Kirsten Rutherford has departed her role as Executive Creative Director at TBWA\Chiat\Day LA after 11...

Neil Heymann takes creative reins across Accenture Song and Droga5 as Global CCO

No Comments

Droga5 has confirmed a global creative leadership transition, with Accenture Song Global Chief Creative Officer Neil...

Megan D’Audney returns to New Zealand for Managing Partner role at Designworks

No Comments

Designworks, one of New Zealand's leading brand design agencies, has appointed seasoned leader and business founder...

GWM launches Hi4-T technology by taking Olympic and Paralympic sport uphill via Thinkerbell Australia

No Comments

Thinkerbell has launched GWM's Hi4-T technology by taking Olympic and Paralympic sport uphill, with a GWM Tank 500...

ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

No Comments

Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches...

Special promotes Gareth Rice to Creative Director

No Comments

Independent creative agency Special has announced the promotion of Gareth Rice to Creative Director.

Saatchi & Saatchi New Zealand promotes Annabel Rees to General Manager – Clients

No Comments

Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership and...

Pead strengthens consumer leadership with promotion of Jack Spence to Account Director

No Comments

Leading creative communications and reputation management agency Pead has announced the promotion of Jack Spence to...

Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

No Comments

This film was selected by this week's guest judge Angelo Maia, Executive Creative Director, the community, New York.

Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

No Comments

Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the...

Payper launches New Zealand’s first AI press release builder

No Comments

Results-based PR agency Payper has today launched New Zealand’s first dedicated AI press release builder.

Springboards exposes ease and risks of large-scale generative models in new ‘Dangers of AI’ ad

No Comments

Highlights the power and pitfalls of generative AI, reinforcing the need for tools built to elevate creative thinking.

VML’s The Future 100: 2026 report reveals how brands must sell to a ‘dysoptimistic’ generation

No Comments

VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture...

GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

No Comments

GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform 'More Can Do'.

ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX

No Comments

ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick...

ADFEST 2026 Human+ reveals sessions on soaring above challenges

No Comments

Joohee Lee’s realm is Samsung's global campaigns. She has redefined brand advertising by blending new technologies...

System1 and Effie launch ‘The Creative Dividend’

No Comments

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative...

Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Young Kiwi drivers urged to stand up to social pressure behind speeding in new ‘Speed Demons’ campaign for NZTA Waka Kotahi via McCann NZ

No Comments

Young New Zealanders are being challenged to confront the social pressures that fuel speeding through the latest NZTA...

The One Club for Creativity sets May 11–15 dates for Creative Week 2026 in New York

No Comments

The One Club for Creativity has today announced May 11th - 15th as the dates for Creative Week 2026 in New York.

Tourism Fiji invites the world to ‘Be Fiji’ in next chapter of its global campaign via Havas Village

No Comments

Tourism Fiji is inviting the world to ‘Be Fiji’ in next chapter of 'Where Happiness Comes Naturally' via Havas Village.

Gerety Awards announces Auckland as 2026 Executive Jury Location; Appoints Leisa Wall + Isobel Kerr-Newell as joint Jury Presidents

No Comments

The Gerety Awards has announced Auckland as a 2026 Executive Jury location with Leisa Wall and Isobel Kerr-Newell...

Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives

No Comments

Entries into the Spikes Asia Awards are also open until Thursday 29 January 2026.

HYPER acquires The Generalist Promo to launch new experiential arm

No Comments

Independent retail media and marketing agency HYPER has announced the acquisition of experiential and field marketing...

Cannes Lions 2026 now open for entries

No Comments

The 73rd edition of the Cannes Lions International Festival of Creativity has officially launched, taking place 22–26...

Youthline launches new national donation campaign ‘Help Us Answer’ via Droga5 ANZ

No Comments

Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch a powerful new nationwide donation...

WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI

No Comments

This strategic decision brings together all creative producers into a single global platform – bringing unprecedented in

Bestads Best TV/Film of the Week: Lahori Zeera’s ‘2.0’ via Enormous Brands, India

No Comments

The film was selected by this week's guest judge Alice Chou, Chief Creative Officer of Dentsu Creative, Taiwan.

The 2026 PRINZ Awards are open for entry – deadline Friday, 27th February at 5pm

No Comments

The Public Relations Institute of New Zealand (PRINZ) has announced the 2026 PRINZ Awards are now open for entry.

The ingenious (mad, even) comedic imagination of Conor Mercury finds a home at EXIT

No Comments

Last year, the eccentric comedic eye of an up-and-coming director became a new sensation in the indie music...

INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role

No Comments

INVNT, the global innovation-led brand storytelling agency, has announced the appointment of Sarah Bailey as ECD.

Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field

No Comments

Independent agencies are producing some of the most original work in the world, yet they continue to face structural

Polaris Appoints ATime&Place as Lead Creative Agency Across Australia and New Zealand

No Comments

Polaris’ ambition is to further strengthen its brand presence and deepen its connection with rural, regional and recreat

Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

No Comments

Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...

Odd Assembly launches “Funny Business”; to mark next chapter as a global creative company

No Comments

A rare self-initiated campaign created to articulate how Odd Assembly thinks and operates as it expands globally.

Classic Sportswear celebrates 30 years of Super Rugby in new anniversary campaign via Boxer

No Comments

Classic Sportswear is marking a major milestone with the launch of a new anniversary campaign created in partnership...

Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

No Comments

With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure'...

WPP announces new Auckland creative campus at 1 Nelson Street

No Comments

WPP has today announced that its Auckland creative campus - home to AKQA, VML, Designworks, Ogilvy and The Brand...

Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

No Comments

Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity...

Journey appoints Dov Tombs as Managing Director – APAC

No Comments

Journey, a global digital transformation agency, has announced the appointment of Dov Tombs as Managing Director - APAC.

Motion Sickness ECD Sam Stuchbury Named To Inaugural One Show Indies Jury

No Comments

Sam Stuchbury, ECD at Motion Sickness in Auckland, has been selected to serve on the jury for inaugural One Show...

AWARD School opens 2026 applications with Virtual Info Night: Tues 3 Feb, 7-8pm AEDT via Zoom

No Comments

AWARD School will host its Virtual Info Night on Tuesday 3 February, offering prospective students an overview of the...

Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

No Comments

Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing...

YS appoints Sophie Radford to the role of client services director

No Comments

Independent challenger agency YS has appointed Sophie Radford to the role of client services director, charged with...

Snack Drawer lands Priceline Pharmacy, atomica and Chartered Accountants ANZ as new clients

No Comments

Culture-first agency Snack Drawer has secured a string of major new client appointments including Wesfarmers Health...

Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

No Comments

The countdown is on for the The One Club for Creativity's entry deadline for The One Show 2026. The entry deadline is...

Campaign Brief Creative Circle: What’s hot in January?

No Comments

This month features Corey Chalmers, Jane Langley, Mark Forgan, and Clara McLaurin.