Archive

Baiju Shah departs Accenture Song to become Global Chief Executive Officer of AKQA

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Most recently, Shah led Accenture Song’s transformation to infuse AI across its creative services, managing a global...

ColorCote unveils new brand identity via Augusto

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Leading pre-painted steel brand ColorCote has launched a bold new brand identity, delivered in close partnership with...

Bestads Best of the Week Reviewed by Samira Ansari, Chief Creative Officer, Ogilvy New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Type Directors Club’s Carol Wahler Transitions to Executive Director Emeritus; Artist, designer, educator Joe Newton joins as Executive Director

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As part of the succession plan at the Type Directors Club, the organisation has today announced the transition of...

OLAY reframes the mirror in newly launched ‘Hello Better Me’ brand platform via PG One

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OLAY has launched a major brand restage in Australia and New Zealand with the rollout of its new campaign Hello Better M

Humour and consistency lead the way in NZ’s Favourite Ads – Tina from Turner’s ranked #1

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Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s...

Dunedin doubles down on the real ‘costs’ of big city living in new campaign via Strategy Creative

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Second wave of cheeky Dunedin campaign targets traffic woes and bus lane fines.

Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content

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By Matthew Forzan, Founder and Managing Director of Yogurt Digital.

NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners

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CYLNDR Studios earns Gold, Clutch takes Silver, and Code and Theory receives Bronze.

Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”

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"My experience at Creatives LIAisons was incredible—it truly marked a before and after in my career."

LIA extends entry deadline to Wednesday July 23

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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...

Cannes Lions launches new global integrity standards following 2025 controversies

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Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around...

Cindy Rose to Succeed Mark Read as CEO of WPP

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Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating...

Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director

Publicis Groupe ANZ CCO Dave Bowman selected for LIA 2025 Integration and Direct Jury

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LIA has announced that Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as...

Designworks ECD Jef Wong to represent New Zealand on The One Club’s Young Guns 23 Jury

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The One Club for Creativity announced the 100+ creative professionals from around the world who will serve on the...

Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Beyond the Brief: Inside Bastion Shine’s Playfully Chaotic Brand World for Tower Insurance

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Tower Insurance recently introduced Kiwis to a trio of chaotic new characters in its latest campaign via Bastion...

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Staying up to date is easy when you subscribe to our daily newsletter.

Case Study: How Thinkerbell NZ helped Muzza’s Pies go global with cat-flavoured dog pies

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Auckland is home to thousands of pie outlets, making it tough for a humble Kiwi pie shop to stand out...

Cannabis Clinic launches Aotearoa’s first anti-stigma campaign for medicinal cannabis via ABEL

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ABEL, One Plus One, Supernormal and photographer Troy Goodall have joined forces with the Cannabis Clinic to launch...

Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films

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Auckland Council has launched an emotive marketing campaign, aimed at reducing Auckland’s worsening roaming dogs...

Special bolsters business management team with new appointments: Jenny Travers, Mitch Young, Michael Doolan and Olivia Jackson

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After clinching three ‘New Zealand Agency of the Year’ titles in the same year – including Campaign Brief New Zealand...

Ogilvy Network ANZ CEO Sally Kissane steps down, concluding three-decades at global agency

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Ogilvy Network ANZ CEO Sally Kissane has today announced she is stepping down from her role, following a highly...

Mitsubishi Motors NZ casts staff’s kids in new 2025 Outlander campaign via Once Upon a Time

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Mitsubishi Motors New Zealand (MMNZ) has gone off-script in its latest Outlander campaign, created by...

WPP’s Global Director of Communications and Corporate Affairs Chris Wade departs

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WPP’s Global Director of Communications and Corporate Affairs Chris Wade has announced his departure after more than...

NZME’s Imprint competition returns for a third year, celebrating innovation in print advertising

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New Zealand Media and Entertainment's (NZME) award-winning Imprint competition is returning for its third year...

Cardrona drops in on Bondi Beach as RealNZ launches first campaign with Thinkerbell

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New Zealand’s Cardrona Alpine Resort and Treble Cone hit Bondi Beach last week, inviting surfers to trade the sand...

Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”

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I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...

LIA announces the 2025 Creativity in B2B and Transformative Business Impact jury

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Gavin Chimes, Chief Creative Officer of Howatson+Company, Sydney, will lead this jury.

‘Are you having a Finance Now moment?’: Finance Now unveils new brand campaign via Contagion

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Finance Now has teamed up with creative agency Contagion to unveil its latest national advertising campaign...

Bargain Chemist responds to life’s not-so-big emergencies in new brand campaign via Yarn

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Bargain Chemist has launched a fresh new direction for the brand, showcasing how the New Zealand-owned pharmacy is...

The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes

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A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury...

Ballance shares farming insights from top NZ producers in new campaign via Wave Agency

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Series features previous Ballance Farm Environment Award winners who share their tips and advice on what they’ve lea

Comms Council announces 2025 Media Spotlight speakers – event held Wednesday 13 August

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The Comms Council has released details of this year’s Media Spotlight event, a must-attend morning of inspiration and...

Senior creative Gerhard Myburgh becomes first appointment at new agency The Chiddingfolds

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Senior creative Gerhard Myburgh has become the first official addition at The Chiddingfolds.

Academy Agency Launches Affordable Marketing Platform to Support Struggling Kiwi Businesses

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Academy Agency has launched IN-HOUSE, a marketing education platform that provides low-cost marketing guides...

Creative collective Robot Fights Monster launches in Melbourne

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Robot Fights Monster, founded by producers Graham Pryor and Kade Robertson, is reshaping the landscape for directors...

AKQA APAC CEO Brian Vella departs as agency shifts to local leadership model

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AKQA Asia Pacific CEO Brian Vella has announced his departure from the company, marking the end of a 24-year journey...

Priya Patel: Inside the Cannes Jury Room – A Rookie’s Perspective

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Walking into the Cannes Lions jury room for the first time is a bit like showing up to a black-tie dinner and...

Director’s Brief: 10 Questions with James Chappell @ Clockwork Films

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Director’s Brief: 10 Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of...

PRINZ honours Jackie Curtis with Life Membership at 2025 PRINZ Awards Gala Dinner

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PRINZ has announced Jackie Curtis APR FPRINZ as the most recent recipient of Life Membership.

Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London

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"What fun. Diabolically relatable. Script writing and casting are spot on, painfully so."

The One Club Opens Global Nominations for 2026 Creative Hall of Fame – Due by September 30

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The One Club for Creativity has opened the global call for nominations for the 2026 edition of its prestigious...

Bastion promotes CEO Cheuk Chiang to global role as Group Chief Executive Officer

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Bastion has today announced Cheuk Chiang (pictured left) has been promoted to the role of Group Chief Executive Officer.

Breville launches global campaign for new filter coffee machine, the Luxe Brewer via The Cowboys

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Iconic Australian brand Breville has partnered with creative agency The Cowboys to launch its latest drip filter...

Ogilvy appoints Richard Brett as Ogilvy PR Asia Pacific President as Emily Poon steps down

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Ogilvy has announced Richard Brett’s appointment as President of Ogilvy PR Asia Pacific, in addition to his role as...

Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note

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Written by Ben Liebmann, Founder, Understory.

Now Go Create Founder Claire Bridges to lead 2025 Epica Awards jury as entries officially open

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The Epica Awards, the only global creative prize judged by journalists, are now open for entries, with the early bird...

Special Creative Director Arnya Karaitiana to represent Aotearoa on LIA’s Non-Traditional Jury

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When it comes to judging, LIA is far from traditional. LIA bucks the system by having no pre-judging.

Bestads Best of the Week Reviewed by Fee Millist, Creative Director, Anomaly, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Steinlager raises a glass to the next crop of NZ’s finest in cinematic campaign via The Tuesday Club

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Steinlager has launched a powerful new brand campaign via The Tuesday Club with a bold, emotionally charged...

Damon Stapleton: Cannes. The truth is nobody bloody knows.

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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ

The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

AME Awards final entry deadline: Today, Monday June 30

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Global Panel of 19 Strategic Female Leaders to Select 2025 AME WE Champion Campaign of the Year.

Dentsu Media, FCB and PHD lead the pack at finalist stage of 2025 Beacon Awards

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Dentsu, FCB and PHD lead the pack at finalist stage of the 2025 Beacon Awards.

Supernormal signs director Liv McClymont

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Supernormal has announced the signing of director Liv McClymont - a vibrant voice in New Zealand filmmaking whose...

DM9 São Paulo Co-President and CCO Icaro Doria steps down following Cannes Lions controversy: DM9 Grand Prix winner has been withdrawn

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As reported by Adweek, Icaro Doria, Co-President and Chief Creative Officer of Brazilian agency DM9, part of...

The Problem Gambling Foundation pokes the bear in new ‘Are You Being Played?’ campaign via 4AM

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The Problem Gambling Foundations (PGF) has launched its new campaign, “Are You Being Played?” created by 4AM.

NZ Police hits the streets and rails to recruit 500 new officers in new campaign via EightyOne

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NZ Police, in partnership with creative agency EightyOne, has launched a bold new outdoor campaign to help meet its...

“Custom-made for the 3pm fade”: Ārepa unveils launch campaign for new Uplift Drink via jnr.

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Now ranged nationwide across New Zealand supermarkets and off the back of their ‘Sip Some Neuroscience’ campaign last...

LIA reveals inaugural Creativity in Media jury; Names Monks’ Linda Cronin as jury chair

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This year, Linda Cronin, EVP, Global Media of Monks will be the inaugural Jury President of the Creativity In Media...

Kiwi Agency Quantum Jump Launches Sydney Office; Appoints Former Anomaly New York Executive Rachel Wintle as General Manager

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Kiwi strategic marketing agency Quantum Jump has officially expanded into the Australian market with the opening of a...

New Zealand’s Complete Cannes Lions 2025 Tally ~ View All the Winners, From Grand Prix to Bronze

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Campaign Brief presents all of the New Zealand winners at Cannes Lions 2025.

LIA and Campaign Brief announce four emerging stars for 2025 Creative LIAisons program

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The London International Awards’ Creative LIAisons program in Las Vegas has made a profound impact on the global...

Freddie Coltart’s Creative LIAisons Reflections: “Yes, it was amazing. And yep, I learned a lot”

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Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s...

Bestads Best of the Week Reviewed by Charles Baylis, Executive CD, ATime&Place, Melbourne

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

DDB Sydney Creative Partner Jenny Mak joins trans-Tasman agency jnr. as ECD and Partner

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After over three years with DDB Sydney, Creative Partner Jenny Mak has departed the agency to join independent...

Māori activist Tāme Iti delivers NZ’s greatest roll call in new campaign via Motion Sickness

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Whānau Ora, in partnership with independent creative agency Motion Sickness, has launched a bold new campaign fronted...

Former Ogilvy NZ Group MD Steve Kane joins Droga5 ANZ as Principal Director in New Zealand

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Droga5 ANZ, part of Accenture Song, has today announced the appointment of Steve Kane as Principal Director of the...

Droga5 ANZ’s Damon Stapleton joins The One Club International Board of Directors

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“I am honored and excited to be appointed to the International Board,” said Stapleton. “The One Show has been a huge..."

Legendary creative leader Susan Credle joins Ferrier and Smart on Black T-Shirts podcast

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This week’s episode of the Black T-Shirts podcast features former one of the most respected creative leaders in...

System1 and Effie Worldwide launch groundbreaking report – ‘The Creative Dividend’

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System1 and Effie Worldwide have launched 'The Creative Dividend' - a groundbreaking new global report designed to refra

Bestads Best of the Week: KFC’s ‘Let There Be Cake’ via Bananas Joburg + Brains & Brawn Bangkok

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KFC Thailand's "Let There Be Cake" stands out for its smart blend of humour, strategy and craft.

DDB Group Aotearoa NZ Managing Director Nikki McKelvie departs after 13 years; James Blair promoted to new DDB Group Managing Director role

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DDB Group Aotearoa managing director Nikki McKelvie has announced her departure after 13 years at the agency.

PRINZ announces newly elected executive committee

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The Public Relations Institute of New Zealand (PRINZ) has announced its new PRINZ executive committee following the...

Check out all the 2025 Cannes Lions Grand Prix winners

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Explore all 34 Grand Prix winners from this year’s Cannes Lions International Festival of Creativity, spanning 32...

New Zealand rises to #14 country in the world at the 2025 Cannes Lions Festival of Creativity

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New Zealand has once again proven its creative credentials on the global stage, ranking equal 14th in the world at...

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2024

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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

NG&A and Creative Dept. unite to drive purpose-led transformation across Aotearoa

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Creative-strategic alliance formed to help NZ businesses seize the purpose advantage.

Meridian brings fresh energy and community impact to Aotearoa in new campaign via 81

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Meridian has kicked off its relationship with 81 with a first chapter of stories of Meridian giving Kiwi concrete...

kaboodle impresses Nonnas, Nans and Aunties in new ‘You Made It’ campaign via Colenso BBDO

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kaboodle, one of New Zealand’s leading kitchen suppliers, has unveiled its latest creative campaign 'You Made It' via...

Zespri and Dame Lisa Carrington encourage Kiwis to find their own “flow” in new campaign

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Zespri has launched a powerful new campaign titled “Flow”, fronted by world champion canoe sprinter, nine-time...

Miriam Wells: Cannes 2025 – Human creativity as a competitive advantage in the Age of AI

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By Miriam Wells, Co-founder, Allegory.

Michelle Melky’s Final Cannes Diary: The Work, The People, The Moments That Stuck

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Okay, I was a bit naughty and didn’t write a day 4 diary, but I’m here with an epic conclusion to the Cannes saga...

Sandpiper Appoints Angus Booth as Managing Director for Australia and New Zealand

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The Sandpiper Group, one of the largest independent communications, public affairs, and research groups headquartered...

T&G Global appoints Special as lead design agency

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Kiwi-born company T&G Global has appointed renowned design agency Special as its lead design partner.

Macca’s NZ launches new mouth-watering, real time out of home campaign via DDB Aotearoa

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Kiwis will soon spot billboards popping up across the country that will be hard to ignore – especially for those that...

DDB Worldwide named Network of the Year and WPP takes out Creative Company of the Year at final awards show of Cannes Lions 2025

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In a major coup DDB Worldwide was named Network of the Year. It is the second time in three years that DDB has won...