Quitline launches new ‘Follow You Till I Die’ film from a dog’s point of view via YoungShand
No Comments
Quitline has launched its new campaign 'Follow You Till I Die' via creative agency YoungShand and produced by Film...
Bestads Six of the Best Reviewed by Eran Nir, Chief Creative Officer, GITAM BBDO, Israel
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
LIA extends entry deadline to Wed, August 28
No Comments
LIA has extended the deadline to Wednesday, August 28.
Bluebird reinvents ‘Chippy’ 30 years after 1980s debut in latest campaign via DDB New Zealand
2 Comments
New Zealand’s favourite chip brand, Bluebird, has reinvented the Bluebird penguin ‘Chippy’ in a new campaign via DDB...
Adhesive snares former Mango senior account director Eleisha Balmer for head of PR role
1 Comment
Independent, award-winning PR and communications agency, Adhesive has today announced the appointment of Eleisha...
Skincare brand essano drives greater growth with launch of new campaign via BC&F Dentsu
No Comments
This month essano launched its first campaign working in partnership with BC&F Dentsu to drive awareness and growth...
Damon Stapleton: Advertising. 450 million dollars for peacock feathers
No Comments
A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Rideshare newcomer Ola launches fashionable partnerships with new campaign via CRAVE
No Comments
Ridesharing platform Ola has launched a major new integrated campaign produced by creative and brand experience...
Auckland-based design tech studio RUSH appoints Bruce Cotterill to the role of chairman
No Comments
Auckland-based design tech studio, RUSH has announced today the appointment of their new chairman, Bruce Cotterill.
SEALY OF AUSTRALIA LAUNCHES NEW ‘CLEARLY A SEALY’ BRAND CAMPAIGN VIA DDB NEW ZEALAND
No Comments
Sealy of Australia has launched a new brand campaign, 'Clearly A Sealy', via DDB New Zealand
Libra launches global #bloodnormal campaign in Australia and New Zealand to normalise periods in mainstream culture via AMV BBDO, London
No Comments
Feminine care brand Libra has today launched its global award-winning campaign #bloodnormal to Australian audiences...
Sanitarium and Raydar bring back collectable card game sensation Weet-Bix Stat Attack
1 Comment
This year Weet-Bix are taking All Blacks collectable cards to a whole new level. Twelve years after first going viral...
ANZ revolutionises donating for Cancer Society’s Daffodil Day with new innovation via TBWA\NZ
No Comments
In a New Zealand first TBWA Group has launched the new ANZ Smart Daffodil, an innovation designed to disrupt the...
KiwiRail + DDB NZ launch ‘Near Miss Memorials’ to remember near misses at rail level crossings
5 Comments
For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ have this week launched “Near Miss Memorials” to...
WARC reveals innovation trends for effective marketing in its Effective Innovation Report 2019
No Comments
WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report...
Bestads Six of the Best Reviewed by Alvaro Rodrigues, CCO and CEO at Fullpack, Brazil
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
New Zealand-based fashion brand i labb launches first campaign via Daughter
No Comments
Newly-formed independent Australian and international creative agency Daughter, has launched a spirited campaign...
This week’s Best Ad Jobs @ TheBestAdJobs.com
No Comments
Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
Publicis Groupe acquires New Zealand’s largest independent full-service media agency MBM
No Comments
Publicis Groupe ANZ has today announced the acquisition of New Zealand’s largest independent, full-service media...
My Most Immortal Ad: Sergio Lopez
No Comments
In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the title..
Hoon Kim joins Perceptive from Nielsen in the role of research operations coordinator
No Comments
Customer intelligence agency Perceptive has today announced the appointment of Hoon Kim to the role of research...
Meet the 12 Young Creatives that will Represent Australia and NZ at
LIA Creative LIAisons 2019
1 Comment
Meet the 12 Young Creatives that will Represent Australia and NZ at
LIA Creative LIAisons 2019...
LIA Likely, Lock + Long Shot: Reed Collins
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
The One Club promotes Kasia Karolak to newly-created gender equality program manager role
No Comments
For the past two years, Karolak has played a primary role in developing the global Next Creative Leaders...
LIA Likely, Lock + Long Shot: Wilf Sweetland
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
solarcity appoints Ikon Communications to handle media strategy and implementation
No Comments
Ikon Communications has been appointed to handle media strategy and implementation duties for solarcity, effective...
Sir Graham Henry asks Kiwis to help him fill the World’s Biggest Reserve Bench for NZ Blood Service’s latest campaign via YoungShand
6 Comments
New Zealand Blood Service has partnered up with Sir Graham Henry for a new blood donation campaign via YoungShand.
Foodstuffs launches transformed omnichannel experience for retail giant New World via AKQA
No Comments
AKQA has launched the new ecommerce platform for major New Zealand grocery retailer, New World.
ANZ puts Kiwis’ love of four-legged friends on display in newly launched campaign via TBWA NZ
No Comments
New Zealanders love their pets, so much so that the estimated 4.6 million pets outnumber their Kiwi owners...
ASB celebrates financial literacy and All Blacks sponsorship in new ‘Smiles’ campaign via True
2 Comments
ASB GetWise graduate Hana follows up her successful ‘Stick’ start up business with orange smiles in the second...
Sneakers Digital expands to full-service media offering
No Comments
Local media independent, Sneakers Digital has announced its expansion to full-service media offering resulting in the...
Dentsu Aegis Network hires Rachel Anderson-Cormack and Guy Cousins in New Zealand
No Comments
Dentsu Aegis Network (DAN) New Zealand has today announced the appointment of two leadership roles.
Kindness makes a difference in AMI Insurance’s latest brand platform via Colenso BBDO, NZ
3 Comments
For most people insurance is boring and a grudge purchase. That is until you need it. And then, you really appreciate...
FLAMINGO THINKS PINK WITH SERIES OF BRAND ACTIVATIONS ACROSS ONE DAY VIA THRIVE PR
No Comments
Aucklanders were tickled pink yesterday by a brand activation from Flamingo, the city’s newest dockless electric...
Damon Stapleton, Kim Ragan and Zia Mandviwalla to represent New Zealand on Spikes Asia juries
No Comments
Spikes Asia, the Asia Pacific Festival of Creativity and the region’s most prestigious awards for the creative...
Sky brings more sport into the lives of Kiwis with funny new campaign via DDB New Zealand
No Comments
Sky has released its Life Needs More Sport campaign via DDB New Zealand, to launch 12 new dedicated Sky Sport...
Ad Stars 2019 announces more speakers
No Comments
Ad Stars 2019 continues to add cutting-edge creative, production and technology leaders to its 2019 program, which...
The One Club for Creativity and 3% Movement extend Next Creative Leaders deadline to August 16
No Comments
The deadline for Next Creative Leaders 2019 — The One Club for Creativity and The 3% Movement's annual showcase of...
Bestads Six of the Best Reviewed by Nancy Crimi-Lamanna, Co-Chief Creative Officer, FCB Toronto
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
This week’s Best Ad Jobs @ TheBestAdJobs.com
No Comments
Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
My Most Immortal Ad: Vasudha Misra
No Comments
In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the title..
One week until LIA deadline – Monday August 12
No Comments
There is one week until the LIA deadline - Monday, August 12. Enter the only award show for creatives and creatives...
LIA Likely, Lock + Long Shot: Merlee Jayme
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
WorkSafe rolls out sequel of ‘Safe Guys’ in refreshed campaign via FCB New Zealand
No Comments
WorkSafe New Zealand has today rolled out the sequel of its Safe Guy campaign via FCB New Zealand, encouraging...
Ogilvy NZ managing director Greg Partington purchases WPP AUNZ’s shares in Ogilvy New Zealand and rebrands agency ‘Stanley St’
3 Comments
Ogilvy New Zealand’s managing director, Greg Partington, and WPP AUNZ have announced a restructure as a result of...
Dentsu Aegis Network ANZ promotes Angela Tangas to the role of chief commercial officer
No Comments
Dentsu Aegis Network (DAN) Australia and New Zealand (ANZ) has today named Angela Tangas as chief commercial officer...
Avalanche Coffee appoints TBWA Group NZ as new agency to drive local and global expansion
1 Comment
Kiwi owned and operated Avalanche coffee – New Zealand’s largest independent coffee brand, has partnered with TBWA...
Damon Stapleton: Creativity. Gentle anarchy never hurt anybody
1 Comment
A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
After a five-year hiatus Volkswagen returns to TV screens with ‘Youngest Brother’ TVC via DDB NZ
1 Comment
Volkswagen New Zealand has today launched its Youngest Brother campaign via DDB New Zealand. In an emotive return to...
Media Design School’s Maraea Walker and Max Barrow named winners of TRB Student ORCA
No Comments
Media Design School students have taken out both the top prize and the runner-up spot at the TRB Student Outstanding...
The Story Behind Adland’s Very Own Version of ‘The Office’
No Comments
LBB's Addison Capper spoke with the crew at JEAN - formed of Eric Eckelman, Armand Prisco and Natalie Prisco - and Pam
Jenny Craig appoints Switch Digital to handle digital media in Australia and New Zealand
No Comments
Independent digital agency, Switch Digital, continues its winning streak, recording a second win in Jenny Craig...
My Most Immortal Ad: Jen Speirs
No Comments
In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the...
Turn On Your TV, The Future Of Advertising Is Here
No Comments
By Brett Gillett, Global Strategic Business Development Director, TVSquared
Get woke, go broke? Gillette’s ‘toxic masculinity’ ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown
1 Comment
Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January
FCB announced as winners of the coveted Grand ORCA and People’s Choice Award for 2019 ORCA
5 Comments
David Shirley and Melina Fiolitakis from FCB have taken away both the Grand ORCA and People’s Choice Award for the...
Clemenger BBDO Melbourne CEO Nick Garrett to depart; Gayle While promoted to CEO of Clemenger BBDO Melbourne; Peter Bosilkovski to join Clemenger BBDO Sydney as CEO
No Comments
After four years in the role Clemenger BBDO Melbourne CEO Nick Garrett is leaving the agency to pursue other interests.
Wrestler snares former Resn Amsterdam CD Kris Hermansson for creative director role
1 Comment
Wrestler has appointed Kris Hermansson to the role of creative director.
Life-Space probiotics launches new ‘I Am Living Innovation’ global brand platform via Dig&Fish
No Comments
Australian probiotics brand, Life-Space, has unveiled its new global brand platform through Dig&Fish.
Famous faces star in Air New Zealand’s latest safety video ‘Air All Blacks’ via Vision Thing
13 Comments
Air New Zealand has today launched a new safety video 'Air All Blacks' via Vision Thing, in support of the team...
WARC report reveals three major themes from the Cannes Creative Effectiveness Lions 2019
No Comments
WARC, the global authority on advertising and media effectiveness, has today released a report identifying trends and...
Kiwibank promotes its mind-blowingly low interest rate in latest campaign via 99
No Comments
99 and Kiwibank celebrate the lowest credit card purchase interest rate in the country, by celebrating low interest.
This week’s Best Ad Jobs @ TheBestAdJobs.com
No Comments
Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
My Most Immortal Ad: James Razzall
No Comments
In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title...
Apple heads on tour with latest ‘Shot on iPhone’ campaign featuring global music superstars
No Comments
This summer, as music lovers around the world avidly follow the latest music videos, albums and concerts from their...
Texas Chicken appoints Rainger & Rolfe as new creative agency; launches new brand work
1 Comment
After a competitive pitch, Parnell-based indie Rainger & Rolfe have added fast-growing QSR brand Texas Chicken to its...
LIA Likely, Lock + Long Shot: Jureeporn Thaidumrong
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
Bestads Six of the Best Reviewed by Derek Green, Executive CD, We Are Unlimited, Chicago
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
LIA Likely, Lock + Long Shot: Joji Jacob
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
STIHL appoints True as new creative agency; ends 12 year creative partnership with DDB Group NZ
No Comments
Independent agency True has been appointed the brand agency for STIHL and STIHL SHOP in New Zealand following a...
After only 14 months 303 Mullen Lowe, Sydney ECD Gary McCreadie departs for New Zealand
2 Comments
303 Mullen Lowe, Sydney executive creative director Gary McCreadie has departed the role
Finalists for the 2019 IAB New Zealand Digital Advertising Awards announced
No Comments
The IAB New Zealand has announced the finalists of the 2019 IAB New Zealand Digital Advertising Awards.
Suits actor Rick Hoffman to star in Air New Zealand’s next safety video launching Aug 1
No Comments
Suits actor Rick Hoffman, who stars as lawyer Louis Litt in the popular American drama series will star in the next...
My Most Immortal Ad: Jason Musante
No Comments
In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the...
LIA extends entry deadline to Mon, August 12
No Comments
LIA has extended the deadline to Monday, August 12.
LIA Likely, Lock + Long Shot: David Guerrero
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
LIA Likely, Lock + Long Shot: Santosh Padhi
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
Auckland City Mission raises the breadline with Winter Appeal and awareness campaign via 99
No Comments
To encourage donations over winter, the Auckland City Mission and 99 have started a new conversation that raises...
Cystic Fibrosis NZ’s edgy campaign via Central Station aims to cut through charity clutter
1 Comment
Cystic Fibrosis New Zealand has today launched a new campaign developed by Auckland independent agency, Central...
LIA entry deadline ends TODAY July 29
No Comments
LIA. Because awards for creativity are the ones you really want on your shelf.
LIA Likely, Lock + Long Shot: Emad Tahtouh
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
UN and Spikes Asia launches ‘Student Creative Award For Print’ competition; deadline Aug 23
No Comments
The annual Spikes Asia Student Creative Award for Print competition has partnered with the United Nations Development...
Porter Novelli MD Sarah Williams honoured with PRINZ Fellowship at awards ceremony last night
No Comments
Porter Novelli’s managing director, Sarah Williams was made a Fellow of the Public Relations Institute of New Zealand...
MBM strengthens data capability as the first ‘Segment’ Premier Channel Partner in NZ
1 Comment
Data-led marketing consultancy MBM, is now the first Premier channel partner for Segment in New Zealand.
LIA Likely, Lock + Long Shot: Subun Khow
No Comments
A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
My Food Bag launches targeted ads to promote ‘MADE’ range via Saatchi & Saatchi and Zenith
No Comments
Saatchi & Saatchi has created a new campaign with Zenith for the launch of My Food Bag's Ready Made Meal range...
Epica Awards launches Gender Equality category; Early bird discount available until August 31
No Comments
The Epica Awards, represented by Campaign Brief in Australia and New Zealand, has added Gender Equity to its range of...
LIA July 29 entry deadline quickly approaching
No Comments
LIA. Because awards for creativity are the ones you really want on your shelf.
This week’s Best Ad Jobs @ TheBestAdJobs.com
No Comments
Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
VMLY&R appoints Bhavika Rambhai as new Head of Social Media Strategy to deliver best-in-class
No Comments
VMLY&R New Zealand has appointed Bhavika Rambhai to the role of head of social media strategy.
GET THE CB
DAILY BULLETIN
Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.
GOLD SPONSORS
SILVER SPONSORS
MOST VIEWED
LATEST ISSUE
CREATIVE RANKINGS
The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.