ALL ELLE WILL BREAK LOOSE
August 14 2007, 3:28 pm | | 11 Comments
The new Elle Macpherson Intimates campaign for Bendon NZ has just broken online, created by The Glue Society for The Names Agency, Sydney. All of the seven films (this one is called intimatebubblegirl) are viewable by clicking through on the YouTube video.
Client: Bendon, New Zealand
Brand: Elle Macpherson Intimates
Agency: The Names Agency, Sydney
Creative Director: The Glue Society
Director: The Glue Society
Executive Producer: Maya Brewster, Gregg Carlesimo
Production Company: @radical.media, New York
DoP: Anthony Wolberg
Editorial/Post: Outpost Digital
Editor: Ron Patane
11 Comments
What the hell, was that an ad?? I’m all for the old chestnut ‘don’t look like an ad’ but if I hadn’t read the blog first I wouldn’t know who it was for or what…unless it’s a teaser?
Check out the celulite on that chick. Lose a few pounds love.
Intimatebubblegirl? Should have been called Russian slapper making cheap online videos in the hope of snagging a fat american husband
WTF? Am I missing something?
The Glue Society explained (and previewed) the ads at the Semi-Permanent event in Auckland on Saturday.Basically, it’s a follow up to the first intimates commercials without Elle in them. You know, those ‘voyeuristic’ ones that got pulled from NZ TV?.
I hear for the launch they are also sending out giant boxes of tissues to all the laddish radio stations
4.08that;s funny. sounds like you’ve had oneyeah looks pretty yuck. reminds me of that nolia shiny ad Y&R did….not much point to it
She must have a potty mouth and her mum took to her with the Sunlight and toothbrush.
They are teaser ads for a bigger campaign launching in a month-ish.
Anorexic chicks blowing spit bubbles? Pretty sexy stuff.
Nah it’s a new product for making bubbles…u swallow the liquid…then as demonstrated u just regurgitate back into mouth and blow…targets 18 year old girls in underwear.