Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink
December 11 2025, 1:49 pm | | No Comments
Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is …
Spikes Asia confirms 2026 jury line-up with six from New Zealand
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Spikes Asia, one of APAC’s most prestigious and sought-after awards for creativity and marketing effectiveness, has...
Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink
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Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is back..
Ad veteran Paul Catmur releases new book ‘The Gutter Bar’, a sharp Cannes Lions satire skewering the industry’s wildest week
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Pour yourself a glass of rosé, strap yourself in, and transport yourself back to the South of France.
Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury
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Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."
APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson
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Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...
Countdown to FREE Entry to Campaign Brief New Zealand Agency of the Year + HOT LIST 2026 – deadline Friday 19 December
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CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual c
Colenso BBDO’s Charlotte Glennon selected for global One Show 2026 jury
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The One Club for Creativity has announced that Colenso BBDO Director of Operations and Production Charlotte Glennon...
Apple captures the joy of unexpected friendship in new holiday film ‘A Critter Carol’ via TBWA\MAL
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Apple has launched its 2025 holiday film “A Critter Carol", which captures the joy of unexpected friendship, told...
TBWA\ named NZ Creative Agency of the Year at the 2025 Campaign Asia Pacific AOTY Awards
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Campaign Asia-Pacific unveiled the Australia/New Zealand AOY 2025 winners at a live ceremony in Singapore on last...
Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’
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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...
Kiwi creative Nick McFarlane selected for SXSW London 2026 Public Vote with his session ‘A Primitive Guide to the Future of Civilisation’
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Auckland author, designer and long-time ad industry creative Nick McFarlane, whose career spans stints at FCB, Raydar...
Media Design School at Strayer creative advertising students take top spots at 2025 Student Orcas
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After winning 3 out of 4 Grand Finalist places, MDS Creative Advertising students made a clean sweep of the Student...
Campaign Brief Creative Circle: What’s hot in December?
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This month features Farrimond's Amy Cattanach, FCB's Aaron Carbines; DDB's Veronica Copestake + Droga5's Nick Dellabarca
Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Havas acquires independent media agency Kaimera
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Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognized for its expertise
Countdown to FREE Entry to Campaign Brief New Zealand Agency of the Year + HOT LIST 2026 – deadline Friday 19 December
December 10 2025, 5:32 pm | | No Comments
CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual…
Children’s Commissioner launches new campaign ‘Dear Children’ via Curative, urging New Zealanders to commit to keeping tamariki safe
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As Children’s Commissioner, Dr Claire Achmad is prioritising children’s safety and wellbeing and drawing national...
Motion Sickness recruits top talent to fuel growth across New Zealand and Australia
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After a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and new client wins such
Anthem adds two new team members to bolster corporate and consumer communications
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Integrated communications and marketing agency Anthem has expanded its team with the appointment of Charis Wood as...
IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ
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A global icon arrives in New Zealand, meeting Kiwis with cultural understanding, local relevance + nationwide excitement
2026 Predictions: AI, Retail Media and the Ad Revolution
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Partner content - With the pace of technological change accelerating across the advertising and media landscape...
McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWANeboko
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TBWANEBOKO has put a bold creative twist on the holiday season for McDonald’s Netherlands, steering away from the...
Motion Sickness and NZ Herpes Foundation win Silver at 2025 New York Festivals Health Awards
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Motion Sickness has been awarded a Silver for its 'Make New Zealand The Best Place To Have Herpes' campaign for the...
Crusaders unveils ‘One of Us’ campaign via Plato to drive fan commitment ahead of 2026 season
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Creative agency Plato has launched a major brand platform, ‘One of Us’, in partnership with the Crusaders, designed...
Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil
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Publicis Groupe has launched its annual 'Wishes' film, marking a significant milestone as it approaches its 100th...
Match Artists dominates Lürzer’s Archive 200 Best Ad Photographers – Again
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The best of the best — again.
Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris
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The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.
Lassoo Media builds momentum with four major wins
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Following its Media Agency of the Year win at the 2025 Beacons Awards, independent agency Lassoo Media continues to...
New Zealand’s “most Swedish town” welcomes IKEA in new campaign for LOVE Taupō via Make
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The team at LOVE Taupō got creative with their Christchurch-based agency Make, to see how they could join in...
Director Kim Gehrig helms Apple’s new accessibility film ‘Designed for Every Student’
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Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...
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Ad veteran Paul Catmur releases new book ‘The Gutter Bar’, a sharp Cannes Lions satire skewering the industry’s wildest week
December 11 2025, 12:47 pm | | No Comments
One of the industry’s most respected creative leaders, Paul Catmur, has released his long-anticipated novel The Gutter…
Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport
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Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...
Fishing for new ideas? Meet AUT’s class of ’25
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As the industry undergoes major shifts, a new wave of creative talent is preparing to enter the market.
Leighton Howl on closing The Pond: “I’ve decided it’s time for change and more career focus”
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The Pond Recruitment will cease trading this December after 20 years in the creative talent industry.
The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire
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Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...
Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ
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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...
Goodman Fielder appoints Together as new media agency
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Goodman Fielder has appointed leading independent media agency Together as its media planning and buying partner...
Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303
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Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Group-
Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw
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In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from...
Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London
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This Christmas, Save the Children and Ace of Hearts present The One Delivery that Matters - a global campaign that...
Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration
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Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new...
Omnicom merges DDB Group Aotearoa and FCB Aotearoa to create new McCann Group NZ; will be New Zealand’s largest agency by far
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Priya Patel, CEO of DDB Group Aotearoa, and Paul Wilson, CEO of FCB Group Aotearoa, have been appointed Co-CEOs,
Hard Rated Brings the Heat Across the Ditch Yet Again with New Stunts & Activations via Droga5
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Once Hard Rated found its guy, Grayson, the brand went all-in to get him home. A helicopter banner flew over Sydney Harb
OPPO New Zealand reveals ‘myth-defying zoom’ in latest Find X9 campaign via Junior Films
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To launch the new OPPO Find X9 Series smartphones, Junior Films has unveiled a bold campaign for OPPO New Zealand.
ANZ turns ANZ Bank Branch into a Fan-First Celebration of Auckland FC via Eleven PR
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To kick off Auckland FC’s second season, ANZ Bank New Zealand, proud major sponsor of the club, teamed up with...
The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ
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The Simpsons have lent their support to New Zealand’s biggest dog rehoming effort, in a new nationwide campaign...
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
November 10 2025, 2:05 pm | | No Comments
Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…
NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ
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The campaign plays on the mental calculations people make to convince themselves they are fine to drive.
Former DDB NZ Head of Business Management joins BcgCrave as new Managing Director
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Purpose-led creative agency BcgCrave has made one of the most significant leadership appointments in the New Zealand...
Rebel Bakehouse launches new look and brand in NZ via Bellwether Agency and Tuckshop Studio
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New Zealand baker Breadcraft's wraps brand Rebel Bakehouse has launched its fresh new packaging across New Zealand...
Mark Knoff-Thomas unveiled as the 2025 PRINZ Communicator of the Year
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At the annual PRINZ Year-End celebration, Mark Knoff-Thomas was unveiled as the recipient of the Communicator of the ...
Powershop launches ‘Pink Thursday’ with 99% off in new campaign via 81
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Created by 81, Powershop recently launched 'Pink Thursday' - a one-day only online shopping event offering customers...
Bestads Best TV/Film of the Week: D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London
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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...
Trade Me selects strategy-creative-commercial consultancy The Ghost Writers for new campaign
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Trade Me has launched a new Property campaign via The Ghost Writers (TGW), designed to bring clarity and confidence...
Havas PLAY expands across Australia and New Zealand to build ‘cultural playgrounds’ connecting brands to communities
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Havas Group Australia and New Zealand (ANZ) has expanded its Havas PLAY proposition across the region, introducing a...
McDonald’s sabotages Christmas across the UK in mischievous ‘Grinched’ campaign via Leo UK
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McDonald's UK, in collaboration with Leo UK, is unveiling "McDonald's Christmas Grinched", a nationwide festive...
Omnicom completes acquisition of Interpublic
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Omnicom has today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc...
Tom Sainsbury guides Kiwis through their first electric ride in new Uber Electric campaign
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Uber has launched its newly rebranded Uber Electric service with a playful new campaign starring comedian and EV...
Vale Sage Haggart ~ A Larger-Than-Life Force in New Zealand Production
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Vale Sage Haggart: 4 July 1972 - 24 November 2025
Flux Animation Lands Back-to-Back Emmy Nods with Disney’s ‘How Not To Draw’
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Flux has received its second consecutive Emmy nomination, with Disney’s How Not To Draw recognised in the Outstanding...
Boring Oat Milk launches new campaign featuring a 24/7 livestream of… oats growing
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Just weeks after the nation tuned in to watch New Zealand’s latest rocket break through the stratosphere, another...
Dash returns as DoorDash and Airpoints take flight in new brand campaign via FEDERATION
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When it comes to on-demand restaurant and grocery deliveries, it doesn’t get much bigger than a mouthwatering side of...
FCB Aotearoa strengthens strategy offering with hiring of Liam Norris as Strategy Director
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FCB Aotearoa has appointed Liam Norris as Strategy Director, continuing the agency’s momentum after a sustained period o
Burson promotes HS Chung as CEO, Asia-Pacific
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Burson, the global communications agency purpose-built to create value for clients through reputation, has announced...
Damon Stapleton: Advertising. Ideas are easy. It’s the caring that costs.
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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
Bestads Best of the Week Reviewed by Jack Nunn, Creative Partner, DDB Sydney
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Penny Fowler joins Bastion Advisory Board as it eyes new phase of growth
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Bastion, one of Australasia’s largest independent agencies, has announced the appointment of Penny Fowler to its...
Disney’s Stitch brings extra Chrissy mischief to Westfield’s ‘Creatures of Christmas’ via AKQA
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Crash-landing into the spotlight of Westfield’s 2025 Christmas campaign, ‘Creatures of Christmas’, launched earlier...
The Athlete’s Foot evolves ‘Fit For Every Run’ platform with refreshed campaign via ICON
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The Athlete’s Foot has partnered with ICON Agency to evolve its flagship Brand and Back to School campaigns, building...
Omnicom and Interpublic receive unconditional clearance from the European Commission
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Omnicom Group Inc. and The Interpublic Group of Companies, Inc. have announced that the European Commission has...
Irish National Lottery celebrates Christmas generosity of spirit in new film via Folk VML
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The Irish National Lottery has unveiled its new Christmas campaign. It is the next chapter of the brand’s long term...
Media Design School at Strayer celebrates top talent at 2025 AdSchool End of Year Show
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Media Design School at Strayer's AdSchool wrapped its 2025 End-of-Year Show last week, celebrating standout student...
Smart cars have dumb moments: MAS launches new Vehicle Insurance campaign via Yarn
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MAS has launched a new Motor Vehicle Insurance campaign, created by independent creative agency Yarn, that highlights...
IKEA shows Kiwis what’s coming with interactive IKEA pop-up experiences via Havas Host
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IKEA is giving New Zealanders a first look at product pricing, launching a series of interactive pop-ups ahead of its...
BINI, Peking Duk, Kita Alexander and Drax Project come together for Coke Studio’s biggest cross-regional music drop via Open X and BRING agency
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BINI, Peking Duk, Kita Alexander, and Drax Project finally unite to reimagine their local hits into one massive cross-re
Marketers back below-the-line investment but robust measurement remains elusive, first Activation Effectiveness Barometer reveals
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Marketers in Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most...
Celebrating a decade back in NZ: Retoucher Matt Supple reflects on AI’s role in advertising
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It has been ten years since New Zealand-born retoucher Matt Supple returned home after a remarkable 15-year career...
Havas Group ANZ launches ‘Deliberately Different’ positioning; announces key senior promotions
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Havas Group ANZ introduces a bold new positioning – Deliberately Different. A strategic platform that reinforces its...
Dentsu Media Aotearoa takes out Best of Show at 2025 IAB NZ Digital Advertising Awards
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Award entries were up 20% year on year, with 130 judges and 470 guests at a sold-out event recognising an industry gener
New York Festivals Health Awards Unveils 2025 Shortlist including Make NZ the Best Place in the World to have Herpes via Motion Sickness
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Awards shine the spotlight on breakthrough healthcare advertising from around the world, honoring bold ideas and
MDS Creative Advertising duo Liza Plyshevsky & Jae Kim win Gold at the Anthem Awards in NYC
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Media Design School at Strayer students Liza Kim and Jae Min Park have scored a major international win, taking out...
Andrea Diquez, Global CEO of GUT Named Executive Jury President for 2026 NYF Advertising Awards
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Diquez will curate a world-class panel of global creative leaders to recognise groundbreaking work.
Award winning strategy leader Leif Stromnes to join Saatchi & Saatchi as Chief Strategy Officer
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Saatchi & Saatchi has appointed award-winning strategist Leif Stromnes to steer the agency’s strategic direction...
Motion Sickness takes out Independent Agency of the Year title at 2025 ONE Asia Creative Awards, Whānau Ora named Client of the Year
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Motion Sickness and Whānau Ora have been recognised among Asia’s top creative leaders at the 2025 ONE Asia Creative...
TBWA\NZ lands Haier account across ANZ and launches first Australian Open campaign
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TBWA\New Zealand has flicked the switch on a major new partnership, being appointed by Haier across New Zealand and...
Auckland Art Director / MDS at Strayer student Ellie Williams named 2025 Portfolio Night All-Star
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This year’s Portfolio Night in Auckland was hosted by Droga5 ANZ.
Creativity is Dead: D&AD dares the industry to prove otherwise in new manifesto via Uncommon
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D&AD, the global non-profit championing excellence in design and commercial creativity, has today launched a bold new...
Motion Sickness shines at 2025 ONE Asia Creative Awards with one Gold, two Silver, four Bronze and Sustainable Development Goals award
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Motion Sickness Auckland had an outstanding year at the 2025 ONE Asia Creative Awards, winning all of New Zealand’s...
Walton Goggins returns as the Grinch in Walmart’s ‘WhoKnewVille’ festive campaign
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After stealing hearts (and deals) in his “Who Knew” campaign earlier this fall, Walton Goggins returns as the Grinch...
Bestads Best TV/Film of the Week: Waitrose’s ‘The Perfect Gift’ via Wonderhood Studios, London
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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...
2degrees turns summer into a smash hit with Data Piñata Season 4 launch via TBWA NZ
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2degrees and TBWA\New Zealand are back for another summer of smashing with the return of Data Piñata.
Bestads Best of the Week Reviewed by Steph Van Niekerk, ECD, TBWA\Hunt Lascaris, Johannesburg
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Kiwibank appoints Together as new media partner, ends long partnership with OMD
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Kiwibank has appointed Together as its new principal media and customer engagement agency, ending its long-standing...
DDB Global CEO Alex Lubar departs amid uncertainty over network’s fate post-merger
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After more than three years at the helm of DDB Worldwide, Alex Lubar is stepping down as Global CEO to become CEO of...
AdSchool End of Year Show held tonight Tuesday, November 18; MC’d by Peter Vegas
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Creative advertising teams from Media Design School at Strayer (aka Junior GPT) are having their portfolio showcase...
AKQA NZ + AU scores Grand Clio for Netflix ‘Body Swap’ at 2025 Clio Entertainment Awards
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AKQA New Zealand + Australia + São Paulo has been recognised with six Clio Entertainment Awards for Netflix 'Body Swap'.
The end of the green premium: study shows two-thirds of consumers won’t pay for sustainability
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The sustainability surcharge is dead according to new research that reveals Australian and New Zealand consumers have...
AA spotlights ‘rescuing a Kiwi driver every minute’ in latest campaign via Quantum Jump
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The AA is celebrating the tenth year in a row of being awarded Gold for the Readers Digest Quality Service in...
ASB celebrates 150 years of helping Kiwi kids get money confident in new Youth Financial Literacy campaign via Droga5 ANZ and Initiative Aotearoa
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ASB has launched the ASB Youth Financial Literacy campaign, a fully integrated, multi-channel platform, created by Droga
Thrive PR strengthens leadership as Excess Earned Attention fuels ANZ growth
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Strategic communications agency Thrive PR & Communications, has cemented its leadership team and revealed its newest...
Meridian Energy turns sunshine into wine in next chapter of its ‘New Energy’ campaign via 81
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Meridian Energy and 81 have released the next chapter of their creative platform New Energy, showing how a solar...
Fisher Funds encourages Kiwis to connect with their money in new campaign via Special NZ
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Fisher Funds has launched a refreshed brand and creative campaign via Special New Zealand, designed to encourage...
Tesco celebrates the perfectly imperfect in 2025 Christmas campaign via BBH London
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Tesco has launched its 2025 Christmas campaign, That’s What Makes It Christmas, via BBH London — a series of standalone
PETA exposes carnage behind the Chrissy cheer in ‘Happy Christmassacre’ work via Grey London
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Grey London has partnered with PETA on a provocative new Christmas campaign titled 'Happy Christmassacre', designed...
Waitrose serves up romcom magic in 2025 festive spot ‘The Perfect Gift’ via Wonderhood Studios
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Waitrose has launched its 2025 festive campaign, The Perfect Gift, a first-of-its-kind four-minute romantic comedy...
Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water
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Every summer, Kiwis hit the water - confident, capable, and sometimes a little too relaxed about safety...
GoodSense named sole marcomms finalist in Sustainable Business Awards’ 2025 Next List
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GoodSense is the only marketing and communications sector business among a record-breaking 119 finalists in the...
Lisa Fedyszyn, Chief Creative Officer, Special named Spikes Asia 2026 Jury President – Brand Experience & Activation, Creative Commerce
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Spikes Asia has revealed the Jury Presidents who will oversee the 2026 Awards. Meeting in Singapore next March, these...
Kathmandu enlists The Inspired Unemployed for new Trailhead Pack campaign via Motion Sickness
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Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its...
Cannes Lions introduces the Creative Brand Lion
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The Cannes Lions International Festival of Creativity, taking place 22-26 June 2026, has announced updates to the...
Ogilvy and MILO name AUT’s ‘Nunchucks’ as 2025 Advertising Capstone Challenge winners
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Industry partners Ogilvy and the team behind MILO have today announced the winners of the 2025 Advertising Capstone...
IKEA teams up with Lab54 for secret Kiwi house-warming parties before Auckland store launch
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IKEA is officially joining the neighbourhood, and before its opening on 4 December, the Swedish home-furnishing brand...
Mango / DDB Group takes out coveted Grand Prix at 2025 Pressie Awards for Samsung ‘Worst Children’s Library’; Special PR scoops six Gold
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Mango Communications / DDB Group have taken out the coveted Grand Prix at this year's Pressie Awards for Samsung...
Envato releases ‘Beyond
Adoption: The State of AI in Creative Work 2026’ – a global study of how creatives are navigating the AI transformation
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Based on a survey of 1,780 global creatives and interviews with AI creative leaders, the report explores shifting...
Former Special Head of Business Management Callum Walker joins Cummins & Partners as GM
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Callum Walker, former Head of Business at Special New Zealand, has joined Australian independent agency...
TBWA NZ brings Noel Leeming’s NOELedge Services to life and launches two new Chrissy spots
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Noel Leeming has launched its first campaign focused entirely on Tech Solutions services, showcasing the new NOELedge...
Bestads Best TV/Film of the Week: John Lewis’ ‘Where Love Lives’ via Saatchi & Saatchi, UK
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The film was chosen by this week's guest judge Robin Fitzgerald, CCO, BBDO Atlanta.
A world first GPT for creatives? New disruptor tool has been soft launched in NZ today
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It has been confirmed that a select group of New Zealand creatives are trialling a new language model developed...
RUN Aotearoa featured as Creatives for Climate launches Creative Integrity Playbook at COP30
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The power of the creative industry to accelerate climate action is recognised as a climate solution at COP30 today.
tonies appoints Connected Media to drive planning and buying across Australia and NZ
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Award winning independent agency Connected Media Group has been appointed by the world’s largest interactive audio...
Campaign Brief Creative Circle: What’s hot in November?
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Creative Circle November 2025 with Freddie Coltart, Melina Fiolitakis, Mike Felix and Rhiana Merota.
Bestads Best of the Week Reviewed by Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
TBWA New Zealand introduces Kiwis to ‘Wolfie’ – A howling rebrand for The Warehouse Mobile
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The full rebrand includes a new tone of voice and visual identity.
ChildFund NZ and FEDERATION launch campaign to confront Kiwis with shocking truth: Pacific children are dying from contaminated water
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ChildFund New Zealand has launched two new confronting campaigns with FEDERATION titled ‘Deadly Weapon’ and ‘Her...
Mindshare, IKEA + TVNZ launch the ‘Swede As Road Trip’ with Seven Sharp to celebrate NZ launch
1 Comment
New Zealand is about to say “Kia Ora” and "Hej!" to a new era of home furnishing as IKEA makes its highly anticipated...
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
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#More Creative News #No paywalls #No annual membership fees
Appliance Outlet channels the underdog spirit in playful new campaign via Art of the Possible ANZ
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Appliance Outlet’s witty billboards appear near competitors, leveraging context to land the joke + amplify brand recall.
NZ Police ask ‘Do you fit the description we’re looking for?’ in recruitment drive via EightyOne
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Launching with video, the campaign follows current serving officers as they travel around Aotearoa, recruiting from the
The MICHELIN Guide taps Special PR as it expands into Aotearoa New Zealand for the first time
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Michelin is pleased to announce the arrival of The MICHELIN Guide in Aotearoa New Zealand, marking its first ever...
RUN Aotearoa wins Pacific tourism campaign to phase out single-use plastics
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RUN Aotearoa has won the pitch to lead a major Pacific-wide campaign tackling single-use plastics in tourism.
“Want fries with that, or that, or that?”: Burger King turns DoorDash into a nationwide fry sampling engine in new campaign via Pitchblack
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With more Kiwis choosing drive-thru and delivery, Burger King faced a simple truth: skinny fries don’t travel...
Macca’s NZ takes its biggest burger on the road in new campaign via DDB Group Aotearoa
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McDonald’s New Zealand and DDB Group Aotearoa have gone big, turning the reveal of Macca’s biggest-ever burger into a...
HAVAS Red global report predicts six trends that will redefine experiential marketing in 2026
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HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”.
ANZ captures the pride of Auckland in latest ‘Auckland Forever’ campaign via TBWA NZ
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ANZ Bank New Zealand has launched its latest campaign with TBWA\New Zealand, celebrating the diverse communities of...
Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby
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"Advertising loves a good crisis", says the former DDB New Zealand executive creative director, Paul Catmur.
Bestads Best TV / Film of the Week: ‘Catch Me If You Cannes’ via Zulu Alpha Kilo, Toronto
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Each week Bestads showcases standout global advertising work as reviewed by a top international creative...
Musashi Middle East appoints Thompson Spencer following a competitive pitch
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Full-funnel agency Thompson Spencer has been appointed by sports performance and nutrition brand Musashi to lead its...