SEALY OF AUSTRALIA LAUNCHES NEW ‘CLEARLY A SEALY’ BRAND CAMPAIGN VIA DDB NEW ZEALAND
August 19 2019, 10:27 am | | No Comments
Sealy of Australia has launched a new brand campaign, Clearly A Sealy, via DDB New Zealand, to reinforce Sealy’s leade…
Quitline launches new ‘Follow You Till I Die’ film from a dog’s point of view via YoungShand
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Quitline has launched its new campaign 'Follow You Till I Die' via creative agency YoungShand and produced by Film...
Bestads Six of the Best Reviewed by Eran Nir, Chief Creative Officer, GITAM BBDO, Israel
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
LIA extends entry deadline to Wed, August 28
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LIA has extended the deadline to Wednesday, August 28.
Bluebird reinvents ‘Chippy’ 30 years after 1980s debut in latest campaign via DDB New Zealand
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New Zealand’s favourite chip brand, Bluebird, has reinvented the Bluebird penguin ‘Chippy’ in a new campaign via DDB...
Adhesive snares former Mango senior account director Eleisha Balmer for head of PR role
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Independent, award-winning PR and communications agency, Adhesive has today announced the appointment of Eleisha...
Skincare brand essano drives greater growth with launch of new campaign via BC&F Dentsu
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This month essano launched its first campaign working in partnership with BC&F Dentsu to drive awareness and growth...
Damon Stapleton: Advertising. 450 million dollars for peacock feathers
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Rideshare newcomer Ola launches fashionable partnerships with new campaign via CRAVE
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Ridesharing platform Ola has launched a major new integrated campaign produced by creative and brand experience...
Auckland-based design tech studio RUSH appoints Bruce Cotterill to the role of chairman
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Auckland-based design tech studio, RUSH has announced today the appointment of their new chairman, Bruce Cotterill.
SEALY OF AUSTRALIA LAUNCHES NEW ‘CLEARLY A SEALY’ BRAND CAMPAIGN VIA DDB NEW ZEALAND
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Sealy of Australia has launched a new brand campaign, 'Clearly A Sealy', via DDB New Zealand
Libra launches global #bloodnormal campaign in Australia and New Zealand to normalise periods in mainstream culture via AMV BBDO, London
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Feminine care brand Libra has today launched its global award-winning campaign #bloodnormal to Australian audiences...
Sanitarium and Raydar bring back collectable card game sensation Weet-Bix Stat Attack
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This year Weet-Bix are taking All Blacks collectable cards to a whole new level. Twelve years after first going viral...
ANZ revolutionises donating for Cancer Society’s Daffodil Day with new innovation via TBWA\NZ
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In a New Zealand first TBWA Group has launched the new ANZ Smart Daffodil, an innovation designed to disrupt the...
KiwiRail + DDB NZ launch ‘Near Miss Memorials’ to remember near misses at rail level crossings
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For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ have this week launched “Near Miss Memorials” to...
WARC reveals innovation trends for effective marketing in its Effective Innovation Report 2019
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WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report...
Bestads Six of the Best Reviewed by Alvaro Rodrigues, CCO and CEO at Fullpack, Brazil
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
New Zealand-based fashion brand i labb launches first campaign via Daughter
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Newly-formed independent Australian and international creative agency Daughter, has launched a spirited campaign...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
Publicis Groupe acquires New Zealand’s largest independent full-service media agency MBM
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Publicis Groupe ANZ has today announced the acquisition of New Zealand’s largest independent, full-service media...
My Most Immortal Ad: Sergio Lopez
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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the title..
Hoon Kim joins Perceptive from Nielsen in the role of research operations coordinator
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Customer intelligence agency Perceptive has today announced the appointment of Hoon Kim to the role of research...
Meet the 12 Young Creatives that will Represent Australia and NZ at
LIA Creative LIAisons 2019
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Meet the 12 Young Creatives that will Represent Australia and NZ at
LIA Creative LIAisons 2019...
LIA Likely, Lock + Long Shot: Reed Collins
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
The One Club promotes Kasia Karolak to newly-created gender equality program manager role
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For the past two years, Karolak has played a primary role in developing the global Next Creative Leaders...
LIA Likely, Lock + Long Shot: Wilf Sweetland
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
solarcity appoints Ikon Communications to handle media strategy and implementation
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Ikon Communications has been appointed to handle media strategy and implementation duties for solarcity, effective...
Sir Graham Henry asks Kiwis to help him fill the World’s Biggest Reserve Bench for NZ Blood Service’s latest campaign via YoungShand
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New Zealand Blood Service has partnered up with Sir Graham Henry for a new blood donation campaign via YoungShand.
Foodstuffs launches transformed omnichannel experience for retail giant New World via AKQA
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AKQA has launched the new ecommerce platform for major New Zealand grocery retailer, New World.
ANZ puts Kiwis’ love of four-legged friends on display in newly launched campaign via TBWA NZ
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New Zealanders love their pets, so much so that the estimated 4.6 million pets outnumber their Kiwi owners...
ASB celebrates financial literacy and All Blacks sponsorship in new ‘Smiles’ campaign via True
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ASB GetWise graduate Hana follows up her successful ‘Stick’ start up business with orange smiles in the second...
Sneakers Digital expands to full-service media offering
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Local media independent, Sneakers Digital has announced its expansion to full-service media offering resulting in the...
Dentsu Aegis Network hires Rachel Anderson-Cormack and Guy Cousins in New Zealand
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Dentsu Aegis Network (DAN) New Zealand has today announced the appointment of two leadership roles.
Kindness makes a difference in AMI Insurance’s latest brand platform via Colenso BBDO, NZ
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For most people insurance is boring and a grudge purchase. That is until you need it. And then, you really appreciate...
FLAMINGO THINKS PINK WITH SERIES OF BRAND ACTIVATIONS ACROSS ONE DAY VIA THRIVE PR
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Aucklanders were tickled pink yesterday by a brand activation from Flamingo, the city’s newest dockless electric...
Damon Stapleton, Kim Ragan and Zia Mandviwalla to represent New Zealand on Spikes Asia juries
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Spikes Asia, the Asia Pacific Festival of Creativity and the region’s most prestigious awards for the creative...
Sky brings more sport into the lives of Kiwis with funny new campaign via DDB New Zealand
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Sky has released its Life Needs More Sport campaign via DDB New Zealand, to launch 12 new dedicated Sky Sport...
Ad Stars 2019 announces more speakers
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Ad Stars 2019 continues to add cutting-edge creative, production and technology leaders to its 2019 program, which...
The One Club for Creativity and 3% Movement extend Next Creative Leaders deadline to August 16
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The deadline for Next Creative Leaders 2019 — The One Club for Creativity and The 3% Movement's annual showcase of...
Bestads Six of the Best Reviewed by Nancy Crimi-Lamanna, Co-Chief Creative Officer, FCB Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
My Most Immortal Ad: Vasudha Misra
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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the title..
One week until LIA deadline – Monday August 12
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There is one week until the LIA deadline - Monday, August 12. Enter the only award show for creatives and creatives...
LIA Likely, Lock + Long Shot: Merlee Jayme
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
WorkSafe rolls out sequel of ‘Safe Guys’ in refreshed campaign via FCB New Zealand
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WorkSafe New Zealand has today rolled out the sequel of its Safe Guy campaign via FCB New Zealand, encouraging...
Ogilvy NZ managing director Greg Partington purchases WPP AUNZ’s shares in Ogilvy New Zealand and rebrands agency ‘Stanley St’
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Ogilvy New Zealand’s managing director, Greg Partington, and WPP AUNZ have announced a restructure as a result of...
Dentsu Aegis Network ANZ promotes Angela Tangas to the role of chief commercial officer
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Dentsu Aegis Network (DAN) Australia and New Zealand (ANZ) has today named Angela Tangas as chief commercial officer...
Avalanche Coffee appoints TBWA Group NZ as new agency to drive local and global expansion
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Kiwi owned and operated Avalanche coffee – New Zealand’s largest independent coffee brand, has partnered with TBWA...
Damon Stapleton: Creativity. Gentle anarchy never hurt anybody
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
After a five-year hiatus Volkswagen returns to TV screens with ‘Youngest Brother’ TVC via DDB NZ
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Volkswagen New Zealand has today launched its Youngest Brother campaign via DDB New Zealand. In an emotive return to...
Media Design School’s Maraea Walker and Max Barrow named winners of TRB Student ORCA
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Media Design School students have taken out both the top prize and the runner-up spot at the TRB Student Outstanding...
The Story Behind Adland’s Very Own Version of ‘The Office’
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LBB's Addison Capper spoke with the crew at JEAN - formed of Eric Eckelman, Armand Prisco and Natalie Prisco - and Pam
Jenny Craig appoints Switch Digital to handle digital media in Australia and New Zealand
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Independent digital agency, Switch Digital, continues its winning streak, recording a second win in Jenny Craig...
My Most Immortal Ad: Jen Speirs
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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the...
Turn On Your TV, The Future Of Advertising Is Here
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By Brett Gillett, Global Strategic Business Development Director, TVSquared
Get woke, go broke? Gillette’s ‘toxic masculinity’ ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown
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Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January
FCB announced as winners of the coveted Grand ORCA and People’s Choice Award for 2019 ORCA
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David Shirley and Melina Fiolitakis from FCB have taken away both the Grand ORCA and People’s Choice Award for the...
Clemenger BBDO Melbourne CEO Nick Garrett to depart; Gayle While promoted to CEO of Clemenger BBDO Melbourne; Peter Bosilkovski to join Clemenger BBDO Sydney as CEO
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After four years in the role Clemenger BBDO Melbourne CEO Nick Garrett is leaving the agency to pursue other interests.
Wrestler snares former Resn Amsterdam CD Kris Hermansson for creative director role
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Wrestler has appointed Kris Hermansson to the role of creative director.
Life-Space probiotics launches new ‘I Am Living Innovation’ global brand platform via Dig&Fish
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Australian probiotics brand, Life-Space, has unveiled its new global brand platform through Dig&Fish.
Famous faces star in Air New Zealand’s latest safety video ‘Air All Blacks’ via Vision Thing
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Air New Zealand has today launched a new safety video 'Air All Blacks' via Vision Thing, in support of the team...
WARC report reveals three major themes from the Cannes Creative Effectiveness Lions 2019
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WARC, the global authority on advertising and media effectiveness, has today released a report identifying trends and...
Kiwibank promotes its mind-blowingly low interest rate in latest campaign via 99
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99 and Kiwibank celebrate the lowest credit card purchase interest rate in the country, by celebrating low interest.
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
My Most Immortal Ad: James Razzall
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In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title...
Apple heads on tour with latest ‘Shot on iPhone’ campaign featuring global music superstars
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This summer, as music lovers around the world avidly follow the latest music videos, albums and concerts from their...
Texas Chicken appoints Rainger & Rolfe as new creative agency; launches new brand work
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After a competitive pitch, Parnell-based indie Rainger & Rolfe have added fast-growing QSR brand Texas Chicken to its...
LIA Likely, Lock + Long Shot: Jureeporn Thaidumrong
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
Bestads Six of the Best Reviewed by Derek Green, Executive CD, We Are Unlimited, Chicago
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
LIA Likely, Lock + Long Shot: Joji Jacob
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
STIHL appoints True as new creative agency; ends 12 year creative partnership with DDB Group NZ
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Independent agency True has been appointed the brand agency for STIHL and STIHL SHOP in New Zealand following a...
After only 14 months 303 Mullen Lowe, Sydney ECD Gary McCreadie departs for New Zealand
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303 Mullen Lowe, Sydney executive creative director Gary McCreadie has departed the role
Finalists for the 2019 IAB New Zealand Digital Advertising Awards announced
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The IAB New Zealand has announced the finalists of the 2019 IAB New Zealand Digital Advertising Awards.
Suits actor Rick Hoffman to star in Air New Zealand’s next safety video launching Aug 1
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Suits actor Rick Hoffman, who stars as lawyer Louis Litt in the popular American drama series will star in the next...
My Most Immortal Ad: Jason Musante
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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the...
LIA extends entry deadline to Mon, August 12
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LIA has extended the deadline to Monday, August 12.
LIA Likely, Lock + Long Shot: David Guerrero
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
LIA Likely, Lock + Long Shot: Santosh Padhi
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
Auckland City Mission raises the breadline with Winter Appeal and awareness campaign via 99
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To encourage donations over winter, the Auckland City Mission and 99 have started a new conversation that raises...
Cystic Fibrosis NZ’s edgy campaign via Central Station aims to cut through charity clutter
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Cystic Fibrosis New Zealand has today launched a new campaign developed by Auckland independent agency, Central...
LIA entry deadline ends TODAY July 29
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LIA. Because awards for creativity are the ones you really want on your shelf.
LIA Likely, Lock + Long Shot: Emad Tahtouh
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
UN and Spikes Asia launches ‘Student Creative Award For Print’ competition; deadline Aug 23
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The annual Spikes Asia Student Creative Award for Print competition has partnered with the United Nations Development...
Porter Novelli MD Sarah Williams honoured with PRINZ Fellowship at awards ceremony last night
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Porter Novelli’s managing director, Sarah Williams was made a Fellow of the Public Relations Institute of New Zealand...
MBM strengthens data capability as the first ‘Segment’ Premier Channel Partner in NZ
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Data-led marketing consultancy MBM, is now the first Premier channel partner for Segment in New Zealand.
LIA Likely, Lock + Long Shot: Subun Khow
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
My Food Bag launches targeted ads to promote ‘MADE’ range via Saatchi & Saatchi and Zenith
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Saatchi & Saatchi has created a new campaign with Zenith for the launch of My Food Bag's Ready Made Meal range...
Epica Awards launches Gender Equality category; Early bird discount available until August 31
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The Epica Awards, represented by Campaign Brief in Australia and New Zealand, has added Gender Equity to its range of...
LIA July 29 entry deadline quickly approaching
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LIA. Because awards for creativity are the ones you really want on your shelf.
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...
VMLY&R appoints Bhavika Rambhai as new Head of Social Media Strategy to deliver best-in-class
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VMLY&R New Zealand has appointed Bhavika Rambhai to the role of head of social media strategy.
My Most Immortal Ad: David Angelo
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In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title...
Isobar launches new global CX survey
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Today global digital agency Isobar has published ‘Creative Experience: the evolution of CX’, a global survey of 1,000...
Ari Weiss promoted to Global chief creative officer role at DDB Worldwide
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Six months after Amir Kassaei officially stepped down from the role of global chief creative officer at DDB...
Bestads Six of the Best Reviewed by Tim Pashen, Creative Director, Hjaltelin Stahl, Copenhagen
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Ad Stars 2019 reveals first line-up of speakers
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Ad Stars 2019 will bring together some of the world’s most inspiring creative, production and technology experts over...
Sweetshop promotes Fiona King to director of productions role; Kate Roydhouse appointed as co-executive producer alongside Ben Dailey
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Sweetshop has restructured the management of its operations in New Zealand.
After four years WiTH Collective partner/CCO Steve Coll lured to Head of Creative Shop, Facebook Australia and New Zealand
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In total, Coll has won more than 20 Cannes Lions and a Black Pencil at D&AD
You won’t see this woman again unless someone else has been hurt by drug driving ~ Clemenger BBDO Wellington launches new campaign for NZTA
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New Zealand Transport Agency has launched a new project via Clemenger BBDO Wellington, for New Zealanders who have...
Damon Stapleton: Advertising. Making it mean something
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
WiTH Collective creative directors Nicole Hetherington and Simon Fowler set to form Abel
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Highly regarded associate creative director team Nicole Hetherington and Simon Fowler have departed WiTH Collective...
My Most Immortal Ad: Sally Campbell
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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the...
LIA Likely, Lock + Long Shot: Ralph van Dijk
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
Air NZ’s Tracey Reed joins Colenso BBDO as lead strategist, personalisation and optimisation
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Tracey Reed has recently left Air New Zealand to join the Colenso team as lead strategist, personalisation and...
Augusto Entertainment set to launch new ‘Funny As: the story of New Zealand comedy’ docu-series
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Augusto Entertainment has announced the upcoming release of a major prime time documentary series on TVNZ 1.
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief will post positions available within the Australian advertising, media and marketing...
LIA extends entry deadline to Monday, July 29
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LIA has extended the deadline to Monday, July 29.
The One Club for Creativity extends the Young Guns 17 final entry deadline to Friday, July 26
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July is here, and do you know what that means? It means that the first deadline for Young Guns 17 — one of the most...
LIA Likely, Lock + Long Shot: Paul Chan
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
Cannes Lions with Accenture Interactive launches six deep-dive reports offering invaluable insights and takeaways from this year’s Festival
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Cannes Lions has launched six deep-dive reports covering this year’s biggest talking points.
16 ideas from Media Design School make finalist cut at global Ad Stars and Student Orcas Awards
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In the space of just one week, the creative ad students at MDS have heard that they’ve not only been shortlisted 12...
My Most Immortal Ad: Jose Miguel Sokoloff
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In the run-up to this year's Immortal Awards, LBB's jurors will each select an ad that they believe deserves the...
Isentia revolutionises broadcast media monitoring in NZ with real time Live Alerts
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Isentia has announced the launch of Live Alerts, an innovative new broadcast media alert service which combines new...
Ex-Pixel Fusion CEO Hayden Judd joins Method in general manager role as global growth calls
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A major new hire at Auckland creative innovations agency Method is helping the business gear up for sustained growth...
LIA Likely, Lock + Long Shot: Matt Eastwood
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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.
WAVE Creative Communications Agency creates branding for new drink Everybody’s Kombucha
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'You don't have to be a hippy to love this kombucha' - that's the message from the creators of Everybody's Kombucha...
Inclusive Women in Media Group launches in Auckland with free networking event on July 25
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A new platform for women of all levels working in media, marketing, advertising and publishing officially launches in...
Bestads Six of the Best Reviewed by Psembi Kinstan, Creative Director, BBH London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Spikes Asia launches first ever See It Be It programme for Asia; applications now open
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Spikes Asia, the annual Festival bringing Asia Pacific’s creative communications community together for three-days of...
UBX Training appoints independent agency Digital Citizens to handle brand as it launches in NZ
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UBX Training has appointed indie agency Digital Citizens to be a local voice for the launch of its brand as it...
Samsung assembles trailblazers for global #DoWhatYouCant campaign via We Are Social
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Samsung is launching a global digital campaign via We Are Social Australia to bring together four members of...
Kiwibank appoints 99 as new lead strategic and creative agency following a competitive pitch
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When Kiwibank went to market and asked for agencies to get involved with an ‘unpitched’ pitch process, the response...
Musician Stan Walker gets Kiwis saving in newly launched campaign for Mercer via Tenfold
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Almost 2.5 million New Zealanders have not given KiwiSaver a second thought; that's why Mercer has teamed up with...
This week’s best ad jobs @ TheBestAdJobs.com – the site for employers to connect with job seekers in NZ, OZ, Asia, worldwide – only $50 per listing
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A joint initiative of Bestads and Campaign Brief, The BestAdJobs.com offers recruiters and agencies a fantastic low...
CRESTA announces final deadline of Friday, 12 July and a successful reboot with entrants up 30%
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Cresta Awards has confirmed its final closing deadline is Friday 12 July...
Who’s where? Portfolio & Reel’s update of NZ, Aust + Asia Ad Agencies and Production Co lists
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Portfolio & Reel’s New Zealand + Australian ad agency and production company directories have recently been updated...
Enter LIA 2019 by today Monday, July 15th
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An award show about creatives, for creatives, that believes in celebrating creative work. Only.
NZ Transport Agency and ACC promote new ‘Drive Go’ app with new campaign via Strategy Creative
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Drive Go, New Zealand’s only official learn-to-drive app, is the newest addition to the suite of products that make...
Seen+Noted: P&G sparks conversations on racial bias and inequality with launch of ‘The Look’
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It follows a Black man throughout his day as he encounters a variety of ‘looks’ that symbolize a barrier to acceptance.
My Most Immortal Ad: Martina Poulopati
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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the title..
Auckland-based design tech studio RUSH recognised at Good Design Awards in Sydney
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Auckland-based design tech studio RUSH is celebrating another distinguished trans-Tasman design award, with its work...
FCB NZ junior art director Adam Ramsdale scores Yellow Pencil at the 2019 New Blood Awards
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D&AD has revealed the winners of its 2019 New Blood Awards at an electric ceremony in London.
DDB Australia/NZ promotes DDB NZ CCO Damon Stapleton to regional chief creative officer role
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DDB Australia/New Zealand has today announced Damon Stapleton’s promotion to regional chief creative officer...
My Most Immortal Ad: Ronald Ng
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In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title...
Colenso BBDO head of customer experience strategy Belinda Lush joins WARC Media jury
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WARC, the global authority on advertising and media effectiveness, has today named the jury line-up for the Best Use...
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CREATIVE RANKINGS
The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.