Colenso BBDO begins new era with promotion of Angela Watson to managing director role
April 16 2021, 11:49 am | | 21 Comments
Colenso BBDO has today appointed local candidate Angela Watson as managing director following an extensive global search…
‘You’re Due South’ campaign inspires Kiwis to visit Southland via Strategy Christchurch
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Great South has launched a new campaign, created in partnership with Strategy Christchurch, after a competitive pitch...
Immunisation Advisory Centre encourages Kiwis to ‘Treasure our Whānau’ in Flu work via RUN
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Māori-owned, independent creative agency RUN, has launched the national influenza immunization campaign, running over...
Deadline extended for Free entries to CB’s The Work 2021: Submit your best by Friday April 30
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Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Colenso BBDO begins new era with promotion of Angela Watson to managing director role
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Colenso BBDO has today appointed local candidate Angela Watson as managing director following an extensive global...
Ryan Sproull joins YoungShand in the role of strategy and experience director
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Ryan Sproull now leading Strategy at YoungShand.
A tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads
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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
Industry veteran Lee Parkinson joins Strategy Christchurch in the role of strategic partner
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Industry veteran Lee Parkinson becomes strategic partner at Strategy Christchurch.
Register now for the 42nd AWARD Awards Virtual Ceremony on Friday 21 May at 5:00pm AEST
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The AWARD Awards ceremony will take place virtually via a live-stream on Friday 21st May at 3.00 pm (AEST).
State reveals mistake-prone days of the week in latest campaign via Colenso BBDO
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In its latest campaign via Colenso BBDO, State has crunched 12 months’ worth of claims data to uncover the types of...
FCB NZ promotes senior creative David Shirley to the role of creative director
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FCB senior creative David Shirley has been promoted to creative director.
Trifecta win at RAEWARDS for Perceptive
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Customer insights agency Perceptive has won a trifecta of awards at the 2021 RAEWARDS, held at FISH at the Hilton...
ASB issues tender for range of creative services
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ASB is seeking expressions of interest from brand, marketing and digital agencies, with a Request for Proposal (RFP)...
Kiwi expat Nicky Bell, VP global head of Facebook Creative Shop named jury member for Cannes Social & Influencer Lions
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Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative...
Bestads Six of the Best Reviewed by Russell Barrett, CEO + CCO, BBH-PWW India
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Firstgas Group announces its Zero Carbon Future in latest creative campaign via Augusto
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Firstgas has teamed up with creative agency Augusto to share its announcement that it is heading to a zero carbon...
John Marshall departs WiTH Collective for joint general manager role at Special Group
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Special Group has hired John Marshall as joint general manager of Special New Zealand, alongside Storm Day.
Global brands partner on D&AD Shift with Google to support emerging talent in securing paid opportunities within the creative sector
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D&AD has today announced new partnerships with leading brands adidas, Disney, Penguin, Here Design and giffgaff for...
Perceptive and Paymark launch Ada – a new tool allows businesses an unprecedented level of insight around consumer spending habits
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Leading customer insights agency, Perceptive, and New Zealand’s original fintech startup, Paymark, are excited to...
The Immortal Awards Launches 2021 Call For Entries – Entries free for LBB member companies
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Global free-to-enter competition returns with five dedicated regional competitions.
Attention Advertising+Production professionals in NZ: is your free Bestads profile up to date?
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We hope you, like over 230,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...
Tourism Australia welcomes New Zealanders back to its shores in first international campaign in over a year via M&C Saatchi, Sydney
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New Zealanders are being invited to take advantage of exclusive travel access to Australia and enjoy all of the...
University of Canterbury inspires self-belief in ‘Believe U Can’ film via Strategy Christchurch
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Te Whare Wānanga o Waitaha | University of Canterbury (UC) and Strategy Christchurch have created a film to inspire...
Cannes Lions cancels Festival hopes and commits to fully digital experience
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The Lion-winning work will be announced and awarded during Cannes Lions Live.
WWF puts microplastic pollution into perspective in new campaign via Colenso BBDO
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Our oceans are choked with plastic. Eight million tonnes of plastic pollution ends up in the ocean each year...
Testicular Cancer NZ, Jockey and Farmers launch “Remundies”: The Life-Saving Undies that Txt You Monthly via FCB New Zealand
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Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
Bestads Six of the Best Reviewed by Richard Denney, ECD, St Luke’s, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
QUARANTINE FREE TRANS-TASMAN TRAVEL ALLOWS COUNTRIES TO REUNITE
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The opening of quarantine free travel from Australia to New Zealand is a positive step on allowing both countries to...
Dame Valerie Adams shows how small leads to great in new AIA campaign via Bullfrog
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AIA New Zealand heroes its science-backed health and wellbeing program AIA Vitality to New Zealanders with an...
Noah Marshall partners up with Ngaio McCreadie to launch new production company Larchmont
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Director Noah Marshall partners with Ngaio McCreadie to launch independent Australasian production company Larchmont.
Type Directors Club Announces Global “Type Drives Communities” Virtual Conference
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The Type Directors Club (TDC) announced the launch of Type Drives Communities, a global conference that will explore...
Damon Stapleton: Advertising. Queen’s Gambit versus the robots.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
The Glue Society launches groundbreaking communication art magazine GLUES©IETY
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The award-winning art and creative collective, The Glue Society, is unveiling a groundbreaking new biannual magazine...
Cresta Awards extends deadline for initial 60% discount offer under pressure from entrants
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Due to high demand, The Cresta Awards 2021 has extended its Super Early Bird entry deadline to 14 April.
Paul Catmur chats with Rob Sherlock and Jim Hall on latest episodes of Truth and Soul podcast
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Happy Easter. Now shut up and listen to these
Special Group + WiTH Collective lead Kiwi agency pack at shortlist stage of 42nd AWARD Awards
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The finalists for the 42nd AWARD Awards have been announced today across all categories. Special Group New Zealand...
Special Group Australia lures highly awarded Colenso BBDO CD Max McKeon to CD role
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Special Group Australia welcomes Max McKeon as creative director
Bestads Six of the Best Reviewed by Nkanyezi Masango, ECD, King James, Cape Town
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Method promotes customer director Dom Henshall to the role of general manager
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Auckland creative technology studio Method has announced the promotion of Dom Henshall to general manager, building...
Medtech encourages Kiwis to see their GP more often in new campaign via Lachlan & Friends
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Medtech and agency Lachlan McPherson & Friends today announce the launch of a campaign designed to encourage people...
New sustainable cleaning + beauty brand YOURS partners with TBWA/NZ for brand launch
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TBWA/NZ Group has partnered with local entrepreneur Stephanie Duvander to launch a new sustainable, premium home...
Al and his best mate Reg return in latest campaign for Regal Salmon via Republik
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Last year, as Kiwis headed into summer, the team at Regal Salmon launched its new range of Maple Smoked Salmon products.
Jake Siddall and Sokpart Pao join YoungShand in creative group head roles
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YoungShand has appointed two new creative group heads Jake Siddall and Sokpart Pao.
EECA launches Gen Less ShopPack to help cut car emissions via Clemenger BBDO Wellington
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To help New Zealanders say no to short car trips, EECA is launching the ‘Gen Less ShopPack’.
Macca’s New Zealand teleports viewers straight to the source in new campaign via DDB Aotearoa
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DDB Aotearoa and Macca’s New Zealand have taken viewers on a scenic tour of the iconic restaurant’s local supply...
OMG continues to lead the local New Zealand market in latest RECMA results
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Omnicom Media Group New Zealand (OMG NZ) maintains its dominant position as New Zealand’s number one media and...
Special Group launches Special PR headed up by Kelly Grindle as head of PR and influence
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Special Group has today announced the launch of Special PR – a natural extension considering Special’s long track...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
Last chance to enter The One Show 2021. Entries close Friday March 26
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These fees will increase again after this Friday, March 19 at 11:59 PM PT, & all entries will close completely March 26.
Call for entries to Campaign Brief’s The Work 2021: Free to enter – Deadline Friday 16th April
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Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
EightyOne launches new media arm headed up by Grant Maxwell
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Hot on the heels of its sport agency (EightyOneX), EightyOne has launched a new media offshoot with Grant Maxwell...
Seven days left to receive 50% entry discount for LIA; entries must be finalised by Wed 31 March
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From 1st April 2021 Entry Fees will be discounted 25%
Five creatives from New Zealand to join 2021 D&AD Awards Jury; deadline extended to 31 March
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D&AD has announced the Jury members that will preside over the judging of the organisation’s 2021 Awards programme.
Perceptive expands Customer Experience team with appointment Data Analyst Lily Henwood
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Leading customer intelligence agency Perceptive has announced the appointment of Lily Henwood to the role of CX Data Ana
Bestads Six of the Best Reviewed by Andy Grant, Executive Creative Director, TBWA\Singapore
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Special Group launches Special Media – aims to disrupt the marketing landscape again
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Newly appointed Special Group media director, Briar Rowsell, has been working closely with the team at Special...
Damon Stapleton: Advertising. A restaurant without a kitchen.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Media Design School’s Robyn Ramsey + Luke Roxburgh win Google Student 2021 Axis
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Robyn Ramsey and Luke Roxburgh, who are currently interning under the insightful eyes of Regan Grafton at Stanley St...
Clemenger Group combines 99, justONE to form Proximity NZ led by Pescott, Mok and Watson
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Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s har
BC&F Dentsu, WiTH Collective, Vizeum and MKTG brands retired as Dentsu simplifies NZ business
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Dentsu has announced a simplification of its business in New Zealand by bringing together several of the network’s capab
New York Festivals 2021 AME Awards announces Asia Pacific Grand Jury with four from NZ
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New York Festivals 2021 AME Awards announces the Asia Pacific Grand Jury
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
DDB Aotearoa takes out coveted Agency of the Year title at the 2021 Axis Awards; Clemenger BBDO Wellington scores the Grand Axis for NZ Government’s ‘Unite Against COVID-19’ campaign; Sweetshop takes out Production Co. of the Year
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To celebrate the incredible creative advertising work from over the last twelve months, 760 advertising and production c
Spark encourages small business owners to re-charge their best asset – themselves, in new work directed by Sweetshop’s Dylan Pharazyn
1 Comment
Spark NZ has launched a new campaign via Shine, for its brand new health and wellness programme for Spark Business...
Honey Puffs modernises its iconic jingle in latest campaign via Pitchblack Partners
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For decades, Honey Puffs has occupied a special place in Kiwi hearts and pantries. Now the beloved cereal is back.
Clemenger BBDO Wellington cracks Cresta Awards first global Top 50 list
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For more than 27 years Cresta Awards has acknowledged creativity in advertising, design and communications around the...
HMD Global appoints Adhesive as PR, social, content + influencer agency across AUS + NZ
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Independent integrated agency, Adhesive, has been appointed as the public relations agency of record across Australia...
ANZ Support Band launches to cheer athletes on in the Olympic and Paralympic Games via TBWA\NZ
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A clever wearable connecting Kiwi fans who can’t travel and developed for the New Zealand athletes at this year’s...
AdFest 2021 Virtual Awards Ceremony set for Thursday 8 April, 4pm NZ time
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AdFest will soon reveal the winners of the AdFest 2021 Lotus Awards in a virtual awards ceremony on Thursday, 8 April...
LUMO launches LUMO Labs – leading a new wave of creative solutions
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2020 presented its challenges but it also offered the people at LUMO the time to complete the development of a unique...
The One Club and Russell’s Reserve Launch COLORFUL Grant for Young BIPOC Creatives
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The One Club for Creativity and Russell’s Reserve have been brought together by Rich Tu, VP of MTV Digital Design...
New York Festivals Advertising Awards Announces 2021 Healthcare Executive Jury
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20 prominent healthcare leaders to select 2021’s Healthcare winners.
Bestads Six of the Best Reviewed by Etienne Renaux and Paul Marty, Executive CDs, Herezie, Paris
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Guinness urges Kiwis to celebrate St Paddy’s Day responsibly in new work via Special Group NZ
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For centuries, March 17th has given people a reason to come together to celebrate St Patrick’s Day.
DOT loves data launches new animated brand piece via EightyOne
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EightyOne has pulled together the first ever brand piece for sister company DOT loves data to be shown in TV, cinema...
Rockgas engages Perceptive for an extensive customer experience and engagement strategy
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Australasian technology-based insights agency, Perceptive, is helping Rockgas to redefine its customer engagement and...
Burger King admits it hasn’t been cutting it in new BK Chicken campaign via Pitchblack Partners
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Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign via Pitchblack Partners, with the brand...
Partners Life launches second dark nursery rhyme reimagined for adults via Special Group
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Special Group has released the next chapter in its ‘Unhappily Ever After’ campaign for Partners Life.
AWARD School welcomes 211 aspiring creatives for 2021 including five Indigenous scholars
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A total of 211 aspiring creatives have been accepted into AWARD School 2021, with five Indigenous Scholarships...
Z Energy and Chemistry unveil launch campaign for Z Electric – the first non-electricity brand to enter NZ’s hotly contested electricity market
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Z Electric marks the first entry of an established non electricity brand into NZ’s hotly contested electricity market.
The Paper Planes has landed: Ad icon Cindy Gallop to recognise the best in advertising
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Stuff has launched its second The Paper Planes creative competition, with half a million dollars worth of advertising...
LIA invites young creatives to join the 2021 Creative LIAisons one-to-one coaching program
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This year, to help grow the next generation of young creatives, London International Awards’ highly successful and...
90-strong jury revealed for 42nd AWARD Awards
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The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the...
First Group of Top Marketers Announced For The One Show 2021 CMO Pencil Award Jury
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The One Club for Creativity has announced the first group of leading global brand marketers who will serve on the...
Bestads Six of the Best Reviewed by William Gelner, founder/CCO, Special Group U.S.
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Kiwi actress Robyn Malcolm fronts Yellow’s first major campaign in 10 years via HeyYou
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Yellow New Zealand has a new CEO, new offices in Auckland CBD, and the first high profile marketing campaign in over...
Cresta Awards 2021 launches with bespoke promotional service to winners
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The Cresta Awards 2021 includes a unique commitment to give all winners personalised promotional support.
Accor Hotels ‘Thanks From Iso’ Campaign Earns Spot in the Beehive
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It’s not often that a brand initiative ends up on display in parliament, but Accor Hotels’ Thanks from Iso campaign has
DDB honours International Women’s Day by recreating iconic Phyllis Robinson speech
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In honour of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter...
Global Women NZ says “It’s time to drop the motherhood penalty” in new International Women’s Day campaign via Saatchi & Saatchi NZ
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Global Women New Zealand has released its 2021 campaign for International Women’s Day via Saatchi & Saatchi NZ...
Fire and Emergency New Zealand launches new ‘Firefighters Don’t Like Fire Movies’ campaign to promote smoke alarms via FCB NZ
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To promote smoke alarms, Fire and Emergency New Zealand has launched a new campaign 'Firefighters Don't Like Fire...
The Glue Society directs new Mardi Gras ‘Hordern Pavilion Project’ for ANZ via Revolver and TBWA
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ANZ has launched a 2-minute piece, that is more music video than traditional film, directed by the Glue Society and...
APAC Tambuli Awards 2021 announces jury members for the creative cluster categories with Malcolm Poynton as Jury President
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The Asia Pacific Tambuli Awards 2021 announced the jury members of the Creative cluster categories, with Malcolm...
Spikes Asia 2021: Special Group, DDB Aotearoa and Colenso BBDO score one Grand Prix each; Special Group named Independent Agency of the Year; DDB Aotearoa named New Zealand Agency of the Year
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The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the...
Bestads Six of the Best Reviewed by John Larigakis, CD, One Twenty Three West, Canada
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
Paul Catmur: A Manifesto for Mediocrity
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By Paul Catmur, co-founder of Barnes, Catmur & Friends.
Facebook Creative Shop appoints Kiwi expat Nicky Bell as new global VP based in Los Angeles
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Today Facebook has announced New Zealand native, Nicky Bell as the new global VP of Facebook's Creative Shop.
Harry Taylor joins True from TBWA NZ\Eleven in the role of senior strategist
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True has appointed Harry Taylor to the role of senior strategist effective immediately.
50% entry discount extended for London International Awards entries finalised through 31st March 2021 due to unprecedented demand
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London International Awards (LIA) has extended the 50% discount for entries finalised through 31st March 2021 due to...
NZ ranked #2 at Spikes Asia with 10 Gold Awards out of 57; Australia ranks #1 with 21 Golds
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Spikes Asia handed out 293 gold, silver and bronze awards across 23 categories this year.
Download your FREE hi-res PDF of the Campaign Brief Hot+Cold Chart for New Zealand, Sydney + Melbourne, Perth, Adelaide and Brisbane
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The annual CB Agency Hot+Cold Chart is a must for all agency CEOs and ECDs plus...
Boldness pays dividends: Special Group crowned Campaign Brief New Zealand Agency of the Year
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In the most difficult of years, it would be hard to argue that Special Group New Zealand has had anything short of a rem
The Commercial Communications Council announces finalists for the 2021 Axis Awards
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After the recent COVID-19 lockdown, all the IRL* judging plans had to quickly evolve into online judging plans.
Consumer behaviour agency Farrimond appoints Amy Cattanach as creative director
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Farrimond, the Auckland based full service consumer behaviour agency, has announced the appointment of Amy Cattanach...
TRACK Aotearoa lures ex-ENGINE Creative ECD Aaron Goldring back to New Zealand for ECD role
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TRACK Aotearoa has appointed Aaron Goldring as executive creative director.
5 Days Left to Enter LIA With 50% Discount on Entry Fees
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LIA is giving a 50% discount on standard entry fees for submissions finalised by Sunday, 28th February 2021.
Resn and Bader Rutter Win Awwwards Site of the Year for ‘Pioneer – Corn Revolutionized’
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“Pioneer - Corn Revolutionized”, from digital experience and design studio Resn and agency Bader Rutter, has been...
Brendan Sturrock returns from London to join EightyOne in Wellington in strategist role
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EightyOne has appointed strategist Brendan Sturrock to its growing team in Wellington.
Toyota gets crazy with Gnarls Barkley and Ladi6 in new campaign via Saatchi & Saatchi NZ
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Toyota New Zealand has released the next phase in its ‘In Crazy We Believe’ campaign supporting Emirates Team NZ...
Bestads Six of the Best Reviewed by Oren Meir, CEO/CCO, Addict Israel Advertising Agency
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Australia, India and New Zealand lead at the shortlist stage of Spikes Asia 2021
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The work is being judged by a diverse group of 83 creative leaders from across APAC and the world.
AWARD School 2021 applications set to close this Thursday, 7pm NZ time
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Applications for Australasia’s most acclaimed course in creative thinking, AWARD School's new online program, will...
Just One Week Left to Enter LIA With 50% Discount on Entry Fees
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Finalise your LIA entries by 28th February 2021 and be invoiced at 50%
New Director Fernando Hart and new work bolsters Wabi Sabi’s New Zealand offering
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With the release of a new campaign involving the iconic Bluebird Penguins, Wabi Sabi is excited to announce it’s now...
Johannes Leonardo’s Leo Premutico and Google’s Tara McKenty named international judges for Axis
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It is with long-awaited excitement that Axis has announced the International Judges for the upcoming Axis Awards.
Bestads Six of the Best Reviewed by Frederico Roberto, ECD, Interweave Agency, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Colenso BBDO CD Max McKeon to represent New Zealand on NYF Advertising Awards grand jury
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New York Festivals Advertising Awards announced the 25-member 2021 NYF executive jury of international award-winning...
Finalise your London International Award (LIA) entries by February 28 and receive 50% discount
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LIA is giving a 50% discount on standard entry fees for submissions finalised by 28th February 2021.
Powershop says Kiwis deserve better in latest brand campaign via EightyOne
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Do you deserve better from your power company? Yes, you probably do. The latest creation from the team at Powershop...
Don’t let a spot become a full stop: Melanoma NZ and TBWA\NZ launch awareness campaign hidden in plain sight
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For the past few weeks Melanoma New Zealand and TBWA\NZ have been demonstrating how easy it is for people to miss...
VMLY&R snares Thomas Tearle from Isobar for Chief Executive Officer Australia & New Zealand role; Jon Bird promoted to Executive Chairman
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WPP AUNZ and VMLY&R have today announced the appointment of Thomas Tearle as CEO for VMLY&R Australia & New Zealand.
LIA initiates an industry first one-to-one virtual coaching program under Creative LIAisons
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London International Awards (LIA) has created a coaching and networking program to develop, educate, inspire and grow...
Colenso BBDO wins Film Lotus Grande for DB Export’s ‘I’m Drinking it for You’ at AdFest 2020
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ADFEST has announced the winners of the ADFEST 2020 Lotus Awards at today’s online ceremony on Monday 15th February...
Asia Pacific Tambuli Awards 2021 opens Call for Entries: Deadline April 5, 2021
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The deadline for submission of entries is set for April 5, 2021.
Spark shows detail is everything in new America’s Cup campaign via Colenso BBDO
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Spark has launched a new campaign ‘Detail is Everything’ in collaboration with Colenso BBDO, which shows the...
Special Group promotes head of client service Storm Day to the role of general manager
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Special Group New Zealand has promoted head of client service Storm Day to the position of general manager.
Good Oil adds four new directors to its roster
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Good Oil has announced the arrival of four new directors including the recently repatriated Renee Mao, directing duo...
New report from We Are Social + Hootsuite reveals Kiwi’s online habits that defined 2020
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New data from Hootsuite and We Are Social deep dives into the online behaviours that defined a turbulent 2020, in...
Fire & Emergency New Zealand urges Kiwis to create a plan in ‘Escape Week’ campaign via FCB
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This week sees the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB. Until 15th February, Escape W
Garage Project owns beer o’clock in latest digital billboard campaign via Hello
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Garage Project has launched a digital billboard campaign to promote its flagship beer, BEER.
Tickets for the 2021 Axis Awards Gala Dinner now on sale; Awards set for Thurs 18 Mar, 6pm–10pm
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Tickets for the 2021 Axis Awards Gala Dinner are now on sale. The ceremony is set for Thursday 18 March 2021, 6pm-10pm.
Land Rover NZ celebrates the legacy of the Land Rover Defender’s capability in new work via True
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Land Rover NZ has released a new campaign to introduce the new Land Rover Defender 90 into New Zealand in a new...
AWARD School 2021 applications now open
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Applications have opened today for Australasia’s most acclaimed course in creative thinking, AWARD School.
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CREATIVE RANKINGS
The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.