Campaigns – Campaign Brief NZ

Mighty Ape unveils major brand refresh and ‘That’s Mighty Good’ platform via Thinkerbell NZ

Mighty Ape, Aotearoa’s leading online retailer for games, tech, books and more, has unveiled a major brand refresh…
Serena Williams celebrates the spirit of padel in new global Heineken 0.0 campaign via Le Pub

Heineken® 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a multi-year pa…
TBWA\NZ wins Global Grand Effie for ANZ New Zealand’s ‘From Dreaming Big to Knowing HOW’

TBWA New Zealand has won the Sustained Success – Services Global Grand Effie for ANZ Bank New Zealand “From …
Bestads Best TV of the Week: Consejo Profesional de Agrimensores’ ‘Study Surveying’ via FROM

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Lisa Fedyszyn, CCO, Special, New Zealand

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
KFC New Zealand ignites craving with latest “Gonna Wanna” platform via Bastion Aotearoa

KFC New Zealand is turning up the heat with the launch of “Gonna Wanna” a high-impact new brand platform fro…
MAS dispel suspicions over ’10 year Consumer People’s Choice’ award in new campaign via Yarn

MAS has launched a new campaign to celebrate yet another Consumer People’s Choice award for House, Contents, and C…
Pedigree launches new global campaign ‘Good Then, Better Now’ via Colenso BBDO

Pedigree has launched a new global campaign ‘Good Then, Better Now’ via Colenso BBDO, which taps into the no…
One New Zealand changes name to ‘Twos NZ’ this Conservation Week to highlight remote toilet tech-led revolution for nature via McCann NZ

One New Zealand has changed its name to Twos NZ this Conservation Week, in a cheeky play on “ones and twos” …
Barfoot & Thompson gives prime jersey real estate to Blues fans via Pitchblack Partners

In sports sponsorship, few assets are more valuable than a logo on the team jersey. To mark 30 years backing the Blues, …
Bestads Best TV/Film of the Week: Fuck Cancer’s ‘Beat Cancer Off’ via VML Health

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Burger in front, party out back: McDonald’s NZ debuts the Cheeseburger with a Mullet via McCann NZ, FleishmanHillard Aotearoa + OMD NZ

Canada had the McLobster. Mexico had the McMolletes. Now New Zealand has the… Cheeseburger with a Mullet? And whil…
Bestads Best of the Week Reviewed by Zane Radcliffe, ECD, McCann UK

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Colenso BBDO scores Gold and Bronze for Delivereasy radio campaign at 2026 Clio Awards

Colenso BBDO have emerged as New Zealand’s only winners at this year’s Clio Awards….
Motion Sickness launches “The Blood Oath” as it marks its next chapter as a creative company

Today, Motion Sickness launches The Blood Oath: an invitation for industry leaders, clients, and collaborators to make a…
GetVerified calls on NZ businesses to lift its defences against financial crime in new ‘Welcome to the fight back’ campaign via Contagion

Not-for-profit anti-scam solutions provider GetVerified has launched a new national campaign with integrated creative an…
Westfield pays tribute to rockstar Mums this Mother’s Day in new campaign via AKQA Australia

Westfield is turning up the volume this Mother’s Day, unveiling a new campaign developed by AKQA Australia, that p…
One NZ’s ‘Let’s Get Connected’ tops New Zealand’s Favourite Ads – The Research Agency

Humour has emerged as the leading feature of New Zealand’s favourite ads on TV, with One NZ’s “Let&#82…
APAC lands 204 finalists at The One Show 2026; Motion Sickness leads the NZ agency pack

Motion Sickness Auckland has nine finalists, including five for “The Māori Roll Call” for Whānau Ora….
Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La maison créative Justement

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
SEEK shows why finding the right candidate is more important than ever for small businesses in new campaign via Droga5 ANZ

Finding the right candidate matters for small businesses. Just ask Maria, the fictional small business owner featured in…
Southern Cross Travel Insurance urges travellers not to leave their holiday to chance in new campaign

Southern Cross Travel Insurance has launched the integrated campaign, ‘Don’t leave it to chance’. The …
Bestads Best of the Week Reviewed by Sinead Roarty, Executive Creative Director, VML Czechia

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Fuck Cancer launches new campaign “Beat Cancer Off” via VML Health – encouraging men to masturbate 21 or more times a month

Studies show that men who ejaculate 21+ times a month may reduce their risk of prostate cancer by up to 22%. Nonprofit c…
McDonald’s taps the Harlem Globetrotters to dunk new Korean Sticky BBQ range in latest campaign via Wieden+Kennedy Sydney

McDonald’s Australia and Wieden+Kennedy Sydney have launched a new campaign to introduce its Dunked Korean Sticky …
Matty J dances through the mess in new OMO ‘Dirt is Good’ campaign via Thinkerbell Australia

OMO via Thinkerbell is turning everyday chaos into something worth celebrating, with the latest evolution of its long-ru…
One New Zealand brings Jade’s journey home in third chapter of ‘Finding Jade’ via McCann NZ

One New Zealand has released the latest chapter of the “Finding Jade” tale via McCann New Zealand (formerly …
Hip-hop artists Church & AP release ‘WX1’ track for Auckland Transport campaign via FEDERATION

New Zealand indie creative agency Federation has tapped into popular culture to launch Auckland’s new WX1 bus route, r…
Coca-Cola launches global ‘Uncanned Emotions’ film via WPP OpenX ahead of FIFA World Cup 2026

The Coca-Cola Company has announced the launch of ‘Uncanned Emotions’, its second global brand film for the …
Hair salon brand Rodney Wayne explores the psychology of confidence in latest campaign ‘Your Way To Shine’ via Lach & Friends

The latest campaign for New Zealand’s leading hair salon brand, Rodney Wayne, makes a compelling creative argument…
Anchor launches disruptive ‘Pour Patrol’ coffee experience for Zero Lacto via Eleven PR + TBWA\NZ

Eleven PR and TBWA\New Zealand partnered with Anchor to deliver what may be New Zealand’s most unexpected coffee e…
Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
SharkNinja powers sales surge through retail media campaign via Zitcha and Market Media

A fully integrated SharkNinja campaign driving awareness to conversion across every major customer touchpoint within Noe…
FreshChoice turns City2Surf fun run into a world-first virtual shopping spree with ‘Add to Cart’ launch via dentsu Creative Aotearoa

The annual City2Surf fun run sees more than 10,000 novice runners stepping out of their comfort zone. So, FreshChoice ad…
‘There’s power in checking’: Billy highlights hidden energy costs in new campaign via Daylight

Billy, the Electricity Authority Te Mana Hiko’s new price-comparison tool, has launched an eye-catching new campai…
Bestads Best of the Week Reviewed by Benjamin Bregeault, Executive CD, Ogilvy Paris

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Lightforce Solar makes solar “bloody obvious” in new campaign feat. Kevin Barrett and his sons

Lightforce Solar has launched a new national television campaign designed to reposition solar energy as a mainstream, ob…
GWM launches Tank 300 Plug-in Hybrid under ‘BE MORE TANK’ platform via Thinkerbell Australia

GWM has again urged Australians to ‘BE MORE TANK’ in new work launching the Tank 300 Plug-in hybrid. The wor…
Mars Petcare spotlights canine oral health in Pedigree Dentastix campaign via Colenso BBDO

Mars Petcare has launched a new global campaign for Pedigree Dentastix, aimed at raising awareness of dog oral health an…
2degrees and TBWA New Zealand launch ‘Ring Ring’ to stop the scroll and start the call

2degrees, in partnership with TBWA\NZ, has launched Ring Ring, a campaign designed to help Kiwis stop scrolling and star…
The Electricity Authority launches ‘Billy’ price comparison platform via Daylight

The Electricity Authority Te Mana Hiko, gives New Zealand its first look at Billy, an innovative new tool that compares …
Sea Cleaners + JCDecaux pull the ‘world’s worst outdoor ads’ from rotation via Dentsu Creative

Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but th…
Kubota hard launches new brand platform ‘Love Tough’ in Australia and New Zealand via VML

For Kubota owners across Australia and New Zealand, hard work isn’t something to endure, it’s something to e…
Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Griffin’s captures a day in the life of New Zealand to launch its new ‘Life Needs a Biscuit’ campaign via Motion Sickness, Tuesday Club and PHD

Griffin’s is back. This week, the iconic snack brand has launched an unconventional new campaign via Motion Sickne…
Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Firth transforms concrete products to design moments in new campaign via Quantum Jump

A new campaign from Quantum Jump for Firth reimagines concrete brick veneers, paving and retaining for Kiwis, shifting p…
TXT ‘HAPPY’ to 414: Skinny turns customers’ calls into ads in new campaign via Colenso BBDO

Skinny, via Colenso BBDO, is turning everyday phone calls into ads, giving Kiwis the chance to win prizes from a ride-on…
Bestads Best TV of the Week: British Airways’ ‘An Original British Briefing’ via Uncommon, London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
RotoruaNZ champions relaxation by laying down the ‘Robe Rules’ in latest campaign via jnr.

Following the success of the ‘Robe Trip’ campaign at the 2025 Aotearoa Effie Awards, where it won a Gold and…
Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Find a lump. Win a ute. Testicular Cancer NZ launches ‘Lump Lottery’ via Colenso BBDO

Testicular Cancer NZ has teamed up with JAC New Zealand and TikTok For Good for a new campaign, created in partnership w…
Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Bestads Best TV / Film of the Week: End Violence Against Women Coalition’s ‘Check-In’

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Woolworths turns ‘Hot Cross Buns’ symphonic in new Easter campaign via dentsu Aotearoa

Dentsu has partnered with Woolworths to transform the iconic tune Hot Cross Buns into a full orchestral performance, cel…
Les Mills and Adidas capture movement in motion in latest campaign via The Bakery Collective

The Bakery Collective and Les Mills recently collaborated to launch the latest SS26 adidas Training range – celebr…
Huggies shows off its baby blowout protection in bold ‘Expensive Sh*t’ stunt via McCann NZ + NY

Following yesterday’s teaser, published here on CB, Huggies, in collaboration with McCann New Zealand and McCann N…
2degrees introduces blue chameleon to show Kiwis why turning blue pays off via TBWA\NZ

2degrees is back with a new campaign under its long-standing ‘Fighting for Fair’ platform via TBWA New Zeala…
Figma celebrates ANZ’s most creative tradition with launch of the ‘Australian and New Zealand Bureau of Nicknames’ campaign via Hellions

In a campaign designed to celebrate one of ANZ’s most beloved pastimes, product design and development platform Fi…
Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits – they ruin car seats, couch…
Chemistry powers first major brand campaign for NZ dual energy distributor Powerco

Powerco, New Zealand’s largest dual energy distributor, has launched its first large-scale brand campaign with age…
Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
WHISKAS NZ lets cats order their own dinner with Uber Eats ‘Pocket Dial’ launch via AMV BBDO

Cat owners across New Zealand can collectively breathe a sigh of relief today, thanks to a world-first partnership betwe…
Growing Up in New Zealand enters a new digital era with the launch of HOME via Daylight

Growing Up in New Zealand (GUiNZ), one of Aotearoa’s most significant longitudinal studies, has entered a new phas…
Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Trade Me Marketplace gives Kiwis something to sing about in new ‘Goodbye, Things’ campaign via Special NZ, DARKHORSE, MBM and TRA

An agency village consisting of Special NZ, DARKHORSE, MBM and TRA have collaborated to produce ‘Goodbye, Things&#…
Wedderspoon Mānuka Honey harnesses the power of NZ sunshine in brand refresh via True

Wedderspoon is one of New Zealand’s original Mānuka Honey brands. The team at Thoughtfull conducted deep consumer…
Bestads Best TV / Film of the Week: Coopers Mild Ale ‘Coober Pedy Classic’ via Sunday Gravy

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Juliana Cobb, Head of Creative, 72andSunny, New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Pandora launches Y2K-inspired charm campaign with Kiwi pop icon BENEE via BRING and Augusto

Pandora has today announced a new partnership with billion-streaming global pop star BENEE. Developed in close collabora…
Nissan puts shift workers in the spotlight in new ‘Built for the Grit Shift’ campaign for the all-new Nissan Navara via TBWA\Melbourne

Nissan Oceania has launched of its all-new Nissan Navara campaign titled, ‘Built for the Grit Shift’, which …
Sandhurst invites Aussies to ‘Taste the Summer’ in cheeky new campaign via Bad Magic

Sandhurst Fine Foods has launched its latest campaign, ‘Taste the Summer’, via Bad Magic. The tongue-…
Amazon and Comedian Steph Tisdell give Aussies Permission to ‘Spend Less on the Ones They Love’ in latest campaign via Droga5 ANZ

Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. That…
Outward Bound transforms the disempowerment of Gen Z with spoken word in new ‘Become a Weapon’ brand platform via Motion Sickness

Outward Bound’s new ‘Become a Weapon’ platform grew from a simple truth: it’s hard to invest in …
Dentsu builds full-scale site for small-scale builders in Woolworths Bricks Home activation

From broadcast scale to a fully immersive building site experience, dentsu Aotearoa helped transform Woolworths Bricks H…
Heartland Bank helps Kiwis unlock possibilities of their retirement in new campaign via True

Heartland Bank is the leading provider of Reverse Mortgages in New Zealand, which help customers access the value of the…
The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

Contact Energy has unveiled the next iteration of the ‘It’s Good to be Home’ platform via agency partn…
Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

Global full-service creative agency Those That Do has unveiled a new global campaign for beloved Australian skincare bra…
NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

The Primary Teacher’s Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach …
McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

When you see the word cheeseburger, or fries, or sundae, there’s one brand you think of before all others. You kno…
Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zeala…
Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Trident gallops into the year of the horse with ‘Got Trident? Got a Meal’ via The Enthusiasts

After the runaway success of its 2025 brand campaign, Trident is back in market this month with a refreshed iteration fr…
Campaign Brief Creative Circle: What’s hot in February?

This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…
Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

Off the back of the pitch win late last year, Trans-Tasman creative agency jnr. and Pizza Hut Australia have launched th…
Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

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Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa, pro…
Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’ via Saatchi …
Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

Anchor has partnered with Sky and creator Polly Markus of Miss Polly’s Kitchen to launch a new culinary campaign t…
HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

Following the kick-off of The Blues’ 2026 season this past weekend, HelloFresh is celebrating its ongoing partners…
Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu Crea…
Westpac NZ rewards ‘the real ones’ at Laneway Festival 2026 in new immersive campaign

Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch ‘Laneway Loot’ – an…
Bendon celebrates the multi-dimensional woman in ‘No Woman Is One Woman’ campaign via YS.

Bendon has launched the latest expression of its Bra Better platform with New Zealand indie agency YS. Bendon continues …
Ford launches ‘Ready Set Ford’ global campaign in NZ ahead of the Australian Grand Prix

Ford Australia has announced its global brand campaign ‘Ready Set Ford’ will inspire minds and rev hearts Do…
NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia and…
Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a collaboratio…
The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

Homegrown GRAMMY-nominated, multi-platinum global superstar The Kid LAROI transforms from youthful chart-topper to a pre…
True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of pr…
Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

New Zealand is taking fantasy sports to a whole new level with a league only Kiwi could dream up: Meadow Fresh Fantasy H…
Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

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