DDB’S ‘MY LOTTO’ CAMPAIGN WINS NAB JUNE NEWSPAPER AD OF THE MONTH
July 8 2008, 4:08 am | | 18 Comments
DDB’s recent Lotto print campaign has won the NAB June newspaper ad of the month, eligible to win the $10,000 NAB Newspaper Ad of the Year.
The work, also picked as Best of the Week on Bestads, was selected by judges Chris Swift from TBWA\Whybin, Dave Brady and Joe Hawkins from DDB and consultant Jeneal Rohrback.
Agency: DDB New Zealand
ECD; Toby Talbot
Head of Art: Mike Davison
Creatives: Carlos Savage, Damian Galvin and Regan Grafton
Ad Designer: Karla Burke
Senior Account Manager: Joni Rogers
New Zealand Lotteries General Manager Interactive: Evan Lawry
18 Comments
Top work. Definitely a Caxton (at least for Craft).
Real ads for a real client? from DDB????
These are great, well done.
Nice, funny, well written and look bloody good too.
shame they had to give up 0.5% of the ad to mention the client. Bloody clients.
Um, perhaps you don’t get the IDEA. It’s about how simple and quick it is to use mylotto. So the whole ad is a demonstration of that one thought. Not 0.5% of it. Bloody idiot.
So the idea about quick and simple is demonstrated by an ad that’s neither. Yes it’s pretty, but will it sell Instant Kiwi tickets? Be honest! This is just self-serving award-chasing crap and this client – any client – deserves a whole lot better. Clients pay us to build brands and sell stuff – not to underwrite our fine art hobbies. Can’t wait to see the ad the client reverts to when they realise these ones don’t work. It’s Pago all over again… remember the “award winning” stuff for that crowd? Compare it with the billboards around town now. Could it be the only effect the Whybins Pago work had was on the agency’s award tally? Why, for God’s sake, can someone not create great work that actually SELLS shit in this town? (Nominations welcome; reading back on the tone of this post my Wednesday could use improving.)
As a jury of one, I’m hung. As an industry person, I quite like them – idea & art direction wise. And 12.09, of course we all get the idea, it’s not that difficult.
But 10.38’s point (albeit rather loudly made) is what I’ve noticed too. A fair few Jo Blogg consumer types have said they’ve noticed them but couldn’t be bothered reading them. Too hard.
I don’t know. And I guess only the client will know the real impact on sales. I assume they are meant to sell. In the meantime, I don’t mind them. They look nice rather even if the idea isn’t earth shattering.
I’d like to point out that dumbass art directors must have posted 10:38 and 9:30. I counted at least two dangling participles and four split infinitives. Oh yes, and a scarily ignorant approach to ads that extend beyond four words next to a tiny logo in the bottom right hand corner of the ad.
Looks like a Mercedes billboard.
Looks like a mylotto ad.
Showed my mum – weekly lotto buyer since it started – and she didn’t have a bastard clue what this was about. Case closed, goodnight.
NO nominations for anything we (collective) have done that’s been awarded and actually WORKED? Is everyone out today? Or are we actually, by definition, useless?
HOW TO WRITE A LONG COPY AD.
From what i’ve seen recently it looks
like all that you need to do is fill the
page up with words that kind of link
together but not really but hopefully
people will just keep on reading
because surely no one would go
to all this trouble writing this many
words in today’s time-poor society
so surely there must be something
really funny or insightful that will
make it worth the fact i’ve just
devoted so much time so please
mr or mrs ad person don’t let me
down oh damn you you just did
there’s two minutes i’ll never
get back when did they stop
teaching english at school
or what bah grumble
What a bunch of sad-sack homos.
Simple idea, looks great.
Nice work.
it’s OK work but does it really take 6 fuckin people ?
OK idea, brilliant design. Mike, I hope you still get Fridays off, and they pay you very well.
A simple strong idea would be better.
The work is designed towards advertising people,
Ask yourself, would this really make your mum want to get a ticket this weekend ?
well we know your Mum couldn’t coz she was hardly walking after I finished with her. Thankfully she did read the newspaper she was using to mop up the mess, found these ads, and was able to get herself a ticket on line. EPIC WIN!!1!