KIWIS TO BE STITCHED UP BY ADIDAS

Thousands of kiwi All Blacks fans will get the chance to have their name stitched into Richie McCaw’s All Blacks jersey, as part of a campaign to celebrate the famous black jersey, from sponsor adidas. Using state-of-the-art ‘Fibre Imprinting Nanotechnology’, adidas will literally write up to 100,000 All Blacks fans names onto a single thread – adiThread – that will be stitched into the Silver Fern of a special All Blacks team jersey.The jersey will be presented to Richie McCaw as a symbol of the nation’s support.

The scientists spiel: This Fibre Imprinting Nanotechnology was developed by Professor Richard Blaikie of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology.  The technology has been commercialised by Canterprise Limited, the Commercialisation and Technology Transfer Company of the University of Canterbury.  Canterprise CEO, Raiyo Nariman says “Adi Thread demonstrates how state of the art technology coming out of the University can be incorporated into innovative applications in fields outside technology-based products.”