HUGH WALSH JOINS THE POND

Long-time Clemenger BBDO copywriter, Hugh Walsh, has joined The Pond in Auckland, making him one of the most awarded senior creatives to become a Pond consultant.

Walsh created the first Mainland cheese commercials in 1991 and has remained an integral part of the campaign ever since.

His other big wins for the agency included Beaurepaires (think ‘Vince Martin’), the National Bank and Mitsubishi Motors – all accounts he has worked on for more than a decade.

“We are excited to represent Hugh. He really knows how to build brands over a long period of time. It’s interesting to see how single-minded persistence to an empathetic brand story can make a difference,” says Pond director Sue Worthington. She adds, “To borrow from Hugh’s much loved cheese campaign, ‘Good brands take time’.”

“Hugh is a true craftsman – one of the best. He’s renowned for building brands from top to bottom and creating communication that really works. And he’s at the top of his game. His recent ‘Birds and Bees’ ad for Mitsubishi was a favourite in the Fair Go awards and has been picked up by Mitsubishi UK to run in England, and the Beaurepaires campaign is an Effie Awards finalist. He’ll be a great addition to the Auckland ranks,” adds Sue.

Understandably, after 20 years at the one agency, Walsh is now looking forward to the flexibility of consultancy life. To check his availability, call The Pond’s man on the ground Clinton Ulyatt or Sue Worthington on (09) 373 3791.