Fairfax Media AWARD Copy Academy opens for bookings in Auckland – August 17 – 21
Calling young writers and creatives keen to sign up to Fairfax Media AWARD Copy Academy’s intensive five-day tutorial on August 17 to August 21, 2009.
This one-week course offers young writers the rare opportunity to learn from some of the biggest, most successful senior creatives in the business.
The Fairfax Media AWARD Copy Academy is structured for young writerswho are already working within the industry in the area of copy, orwould like to enter the field.
The course is limited to fifteen.This way they can all be directly involved and come away with keyinsights and knowledge they can use to become better writers.
Tutorsthis year include: Jamie Hitchcock – Colenso BBDO (top left); DarrylParsons – Consortium; Adam Kanzer – DDB New Zealand; Lachlan McPherson- Publicis Mojo Auckland (top middle); Jonathan McMahon – Saatchi &Saatchi Interactive; Luke Chess – Saatchi & Saatchi (top right);Steve Ayson – The Sweet Shop and Mike Crean – Top journalist from ThePress.
Each speaker focuses on a particular style of writing,allowing the course to cover radio, interactive, press, narrative,writing for response, writing for the screen, presenting your work, therole of an idea, tone of voice and the power of headlines. Copy Academyis about connecting with an audience by understanding them and speakingtheir language.
“As a company that is focused on connecting,communicating and innovating, Fairfax Media is delighted to once againsupport this hands-on course for up-and-coming copy writers,” saysFairfax Media Group Sales and Marketing Manager Sandra King.
“We’rekeen to invest in the future of advertising creative by helping mentorand groom talented individuals in the art of copywriting.”
TheAcademy will be held at Fairfax Magazines building, New North Road,Kingsland, and runs from August 17 to August 21, 9am – 12:30pm eachday. On the final day, a lunch is held with all students, speakers andsponsors. Fairfax Media AWARD Copy Academy costs NZD$1,570, whichincludes morning tea and lunch on Friday August 21.
Download the booking form:
For more info go to www.awardonline.com or contact Hannah Morden at AWARD on +61 2 9699 2999 or hannah@awardonline.com
6 Comments
Is the “Young Creative” industry bigger than the actual industry yet? It can’t be long.
15 hundy is a fairly hefty fee for this school. The tutors presumably are giving their time gratis. Fairfax are the sponsors. Why the charge? It’s a lot to ask agencies to fork out right now, for training, when the New York biscuit-counters are tracking every Mallowpuff. The young ones on low salaries or placements can’t afford it. Just wondering.
I hope so – wouldn’t that be the what the industry would look like if it was a healthy food pyramid
At the litle bit at top the odd 1 or 2 creative legends, next tier down a couple of handfuls of really talented thinkers, then below that quite a few people who are just okay – but okay enough to have a paying job, Then in turn below that a sea of ad school people and anyone else a creative job in the industry…
Lots of students = healthy industry
Lots of students mean lower wages. Work it out. Economics.
Ever hard of cheap Chinese labour, or the even cheaper labour in Africa?
It also means lots of people whom don’t know what they’re doing.
Which means work being imported. Which means less work. Which means lower wages.
Wages for advertising people haven’t increased for 20 years.
How do I know? I came across an old AdMedia at the library a few weeks back.
They had a very accurate salary guide.
A junior with 2 years experience was meant to be on $30K.
They would be lucky to be on that now.
As I said. Work it out. It seems advertising ain’t as lucrative as it used to be.
You get what you pay for and think that in turn creatives are paid for what they give.
Not many clients want student level creative regardless of how cheap or free it might be. Sure some might like the idea of paying fuck all for your chinese labour, but others want the best thinking and the best thinkers they can afford on their business.
There will always be a money and jobs for the best thinkers but the industry only has room for so many. If you’re not getting paid as much as your industry peers maybe you’re just not as good as them?
And I wouldn’t take what you read in AdMedia too literally – that salary survey in my opinion has always erred on the conservative side.
So as I see it, lots of students does not equal lower wages at all. Unless you’re maybe a junior creative (closely related to the student), but then what better motivation to put your head down and make it up the ranks? I assure you the money is still there.
1500 bucks?!!! You could make twice as much money sitting outside a tube station with a hat on the ground, even if you were twice as ugly as you are – which is very ugly indeed.
Seriously though, $1500? Where is the money going? How will it “not cover costs”?
What costs?