Ogilvy NZ launches RedWorks
RedWorks is a new state of the art production agency created by Ogilvy NZ – which is an integrated communications agency, specialising in design, print management solutions and production. RedWorks, which features a powerful new production management technology, 10 broadcast video editing suites, 3-D animation capability, audio production, photography, artwork/photo retouching expertise and online production, opens its doors today.
Concurrent with the launch, Ogilvy NZ is merging its Ponsonby-based agency, OgilvyMetro, into RedWorks. OgilvyMetro’s Paul Manning, who becomes RedWorks executive director, describes the merger as consolidating resource, providing the best possible service delivery for all clients.
Says Manning: “There is nothing in the New Zealand market like RedWorks. We have a 16 hour per day production facility with a RedWorks Express Team who will handle fast turnaround, functional tasks at low cost.”
Adds Siobhan Partington, general manager of RedWorks: “We recognize thefact that a great creative idea deserves flawless execution. We decidedto tackle that challenge head on by building a unique productionfacility pulling everything together under one roof and under one banner. We have introduced systems and technology that will streamlinedelivery and ultimately help our clients stretch their budgetsfurther.”
Says Manning: “At its core, RedWorks will have New Zealand’s largeststudio and production facility. By creating RedWorks, we’reaggressively leveraging our resources and buying power to lower thecost of production, maximise accuracy and significantly reduceturnaround time. Our clients are excited by this initiative and fullysupportive of it.”
RedWorks launches with approximately 50 staff in Auckland and Wellington. All Ogilvy NZ studio and print production will be sourced out of RedWorks, making it New Zealand’s single largest ad agency print buyer, according to Ogilvy. The agency, whichis modeled on similar proven entities within the Ogilvy Worldwidenetwork, will be temporarily situated at Ogilvy NZ’s Stanley Streetpremises in Auckland while permanent offices are located and fittedout.
23 Comments
broadcast editing suites?. pah ! i’m typing this on a broadcast editing suite in my house.
Since when is a rationalisation a launch?
I’ve got 10 editing suites I can fit into my station wagon and drive to the client
“powerful new production management technology”
“buying power to lower the cost of production”
“RedWorks will have New Zealand’s largest studio and production facility”
… in the mold of Droga5, Crispin Porter, Mother, Sid Lee and Taxi?
Everything they do will still be riddled with mistakes – ‘state of the art’ anything isn’t going to change that. If anything cutting costs will mean more mistakes and less good work.
It’s just a big red machine with a brand new name…
same engine with a shiny new paint job.
16 hour day facility…. aggressively leveraging resources…
Yep, another agency expecting every waking moment of its employees lives. Anyone who goes to work there (or Ogilvy’s) needs their head read.
Good idea for a retail agency. Death for a brand agency. Good work requires great directors and technicians, not imaginative beancounters.
If you treat your employees with contempt word spreads…it’s even more powerful than advertising. The tide is going to turn.
Ex employee.
When you turn ‘creativity’ into a commodity, you end up with this place.
It’s nothing new. This sort of enterprise has been around for years, just in different forms.
Right now the tertiary institutes are churning out loads of wannabe adpeople. This is where they’re going to end up – disillusioned and poorly paid mac monkey’s.
Brand is not doing too well at the moment, retail is. We all know that. You just have to look at the numbers (if you aren’t aware of them, then ask your nearest finance director). But you can’t build brands based upon taking 15% off retail prices, and neither will you survive growing online communities (insert quote from that Social Media mpeg that did the rounds a couple of weeks back with the terribly cliched Fatboy Slim track backing it) – unless people believe in you. What we are seeing at present is the second half of your typical recession taking place.
But, at the end of the day, someone has to do the ideas.
There are a lot of online snake-oil pedlars out there at present (ask any independent, the ones I know get at least two or three propositions a week from them), but there very few of them whom can think like a persuasive adperson. There’s lots of reciting reports published on blogs, lots of stats, but very few good solid results. Even fewer ideas.
And this is the opportunity that Ogilvy missed out on. Reworking a loss making company into new company isn’t something I’d do.
It’s just so… old fashioned.
I hope Ogilvy’s latest venture pulls a profit.
I give it a year max. That’s a lot of infrastructure to have when everyone is heading in the opposite direction. Where’s the digital production in the offering?
I’d rather be scrape chewing gum off the pavement for a living than work for heartless, life-stealing ad-factories like these.
Wonder if there will be another round of pay cuts to fund it. Still plenty of people will work there for next to nothing just to get a foot in the door. Trouble is most ’em aren’t up to much, yet think they know it all.
Anyway everyone is there to make as much money as possible for the owner(s), aren’t they?
3.39 – I think everyone has known about Ogilvy’s rep for a long time. Doesn’t stop ’em queueing up to work there.
Feel the hatred.
Apart from 8.54 – that’s a thoughtful post.
I don’t understand any of this. Campaign brief should try simplify all the bullshit press releases it gets given into meaningful stuff. although i believe in this case they would’ve been left with nothing.
I don’t get it , why does everyone hate this company ?
Because it’s run by a group who run the business like a department store, including their staff, – employee
If i was Ogilvy i would get on the phone fast to someone who can manage their image and help with staffing issues. A lot of bad blood in this industry. Make the call… dave
essentially they treat people like shit. they don’t have HR – they just have a lawyer on retainer… they bully and belittle. Hence why they are always in litigation with ex employees.
Metromedia (as it was known before Ogilvy bought it) was a cool place to work. Those guys knew how to look after their staff. How long will it take for Ogilvy management to kill off what’s left of the place? In that environment they will struggle to make ‘RedWorks’ work. – ex employee
10:41. You can’t manage the image of a place like this. The only way to do something about it is change the way you treat people, and sadly I don’t think it’s gonna happen.
I’d rather have a pay cut than no job at all, I have plenty knocking on the door who have been made redundant from other agencies.
Avertising is tough at times, this is why we are all in the business to take up the challenges. To many young and not so young negative people out there have forgotten what it means to have pride in their work and spend most their time whinging on blogs, or trying to coerce their mates into their same trivial mindset… go get an office job that is more suited to your dull thinking processes… sour grape mentality only produces vinegar.
I have worked with some fantastic people at Ogilvy, and have seen some very average ones in my time – which one are you?
Ogilvy is a nasty place to Work. They current;y have the record for 2007 & 2008 for staff turnover!, I guess that’s something to be proud of.