Ballsy, fresh yet fruity idea wrecks everything
Fresh ‘n Fruity is a fruited yoghurt brand made unique by its freshingredients and innovative processes. To capture this idea agencyColenso BBDO, Auckland sought to create a beautiful piece of film thatdemonstrated yoghurt-making in the most crazy and original way theycould, while still maintaining appetite appeal, and the playful tonesynonymous to the Fresh ‘n Fruity brand. And this is the result. Two33-tonne wrecking ball cranes, facing off in a spectacular battle/danceuntil they finally collide, creating an amazing display of fruit mixingwith yoghurt – because no one does fresh and fruity like Fresh ‘nFruity.
Executive Creative Director: Nick Worthington
Creative Team: Kimberley Ragan and Rebecca Johnson-Pond
Agency Producer: Nigel Sutton
Director: Noah Marshall
Producers: Charlene George and Tim Fermino
Production Company: The Sweet Shop
Editor: Tim Mauger
Post Production: Jon Baxter
Music + Sound Production: Groove Armada and Shane Taipiri
Planner: Sue Gill
10 Comments
File under wish I’d done.
A true a/v treat.
High repeat value.
Will go bigtime.
Balls reminds me of Devastator’s testicles for some reason…
http://www.youtube.com/watch?v=Dz2ZnQuaJk8
Very nicely shot and all in camera!
Great work nick and team.
Best tv ad for a while on air.
Big idea, big ad, well done.
Simple as sweet.
Funny isn’t it.
You can comment on Colenso’s creative, but you can’t comment on DDB’s deaf stuff just below it.
3 guesses who’s in the ‘CB mob’ and who’s not.
Mate, always good to comment on some balls, balloons etc and some very nice ‘wrangler’ music….
What is the name of the song, it is awesome.
touche on the ddb comments page. Still waiting for my comment a while back to get posted on that one!
The Song is Purple Haze by Groove Armada