V Australia makes Special appointment

Richard Branson’s newest international airline has appointed Special to launch its upmarket long-haul airline to the New Zealand market.

Says Special Managing Partner Michael Redwood: “We’re really excited to be working with the Virgin Blue group.  They have a fantastic product and a great challenger brand mentality”.

Says Michelle Lee, General Manager of Marketing for the Virgin Blue Group: “We are looking forward to Special joining our marketing family.  We are amped to be working with a creative partner that takes an innovative, refreshing and collaborative approach to advertising.  Their Green Party work was impressive, it was simplistic, stylish and broke the advertising mould in this category.  V exciting!”

Special launches a multimedia campaign across billboard, print and ambient.