ASB sponsors the Auckland Classic
December 23 2009, 2:27 pm | | 6 Comments
Here’s a bit of ASB interactive (non digital) for ASBs sponsorship of the Auckland Classic tennis in January, created by TBWA\Tequila. Creative involves sound activated adshell of the grunting and groaning of the players and also some scooter madness with a tennis ball helmet following a bus back. Compiled as a short film for youtube.
6 Comments
that’s terrible.
having the intern following a bus wearing a tennis ball helmet… was it really worth it?
I saw the Adshel. The tennis ball that was imbedded in a piece of shattered glass across from the printed portion of the execution had “US OPEN” printed on it. Way to cross the I’s and dot the T’s everyone.
“Adshell” & “embedded” Mr. Dot crosser. But, yeah… good point.
I think you will find that it is Adshel Mr Dot crosser trying to cross other people’s dots…
Dear Mr. Spelling Nazi,
Dot crosser was right on both counts.
adshel.co.nz
http://www.thefreedictionary.com/Imbedded
Regards
Mr Google Master.